Company: Coca-Cola Beverages Botswana
\nJob Title: Trade Marketing Specialist
\nJob Description: Reporting to Revenue Growth and Trade Marketing Director, the role is responsible for driving sales growth, improve merchandising and product visibility, enhance customer engagement, and ensure efficient resource utilization through successful trade marketing activations and strategic initiatives Job Summary Key Responsibilities Requirements How to Apply Job Summary Type: full-time Location: Gaborone Category: Marketing Closing Date: 2026-04-27 Key Responsibilities Execution of brand and trade strategies: Ensure the effective execution of trade marketing activities and category management strategies whilst contributing to consumer engagement events and promotional activities to optimize brand portfolio performance and increase market share. Optimized marketing investments: Implement regional activations to maximize ROI whilst continuously analyzing and adjusting trade marketing efforts for improved effectiveness and cost-efficiency. Trade marketing continuous improvement: Address execution challenges in trade marketing activities by ensuring on-time delivery, adherence to quality standards, and supporting ongoing process improvements for enhanced efficiency. Effective merchandising and category management: Ensure alignment across stakeholders, the effective execution of trade marketing and category management tactics, implementation of consumer engagement events, and continuous process improvements to optimize brand performance and maximize ROI. Stakeholder alignment for execution: Collaborate with cross-functional teams and regional sales to align trade marketing activities with brand and marketing strategies, and coordinate with external partners for flawless execution of promotional campaigns Requirements Education Bachelor\u2019s degree in Sales, Marketing or related field Experience 2-3 years of experience in marketing within the FMCG industry, preferably with exposure to trade marketing and category development Proven experience in executing regional trade activations and consumer engagement events Experience in budget management and data analysis, supporting marketing investment decisions Exposure to merchandising and product placement strategies in retail environments Skills Strong analytical skills to interpret trade marketing performance data and provide insights for optimization Project management capabilities to support smooth execution of regional trade marketing activities Budget management skills to efficiently allocate resources and maximize ROI Collaboration skills to work effectively with sales, marketing teams, and external partners for seamless execution Proficiency in utilizing consumer insights to shape trade marketing strategies How to Apply To apply, please visit: ccba.erecruit.co REF Code: CCB260417-3 About the CompanyCoca-Cola Beverages Botswana operates as the country’s leading bottler and distributor for The Coca-Cola Company. As a vital subsidiary of Coca-Cola Beverages Africa (CCBA), it is responsible for manufacturing, marketing, and distributing a wide array of non-alcoholic ready-to-drink beverages across Botswana. The company ensures product availability through an extensive network, serving communities from Gaborone to remote regions. Committed to local economic development, it provides significant employment opportunities and supports various community initiatives within Botswana. Their portfolio includes beloved brands like Coca-Cola, Fanta, and Sprite, alongside local water and juice brands.Botswana’s leading bottler and distributor of non-alcoholic beverages.View all jobs at this company \u2192Frequently Asked QuestionsWhat are the typical educational qualifications and experience required for a Trade Marketing Specialist role in Botswana? Most employers seek a bachelor’s degree in Marketing, Business Administration, or a related field. Relevant experience in trade marketing, sales, or brand management within the FMCG sector is highly valued. What does a Trade Marketing Specialist typically do on a day-to-day basis in Botswana?Day-to-day tasks involve planning and executing promotional activities with retailers, analyzing market data to identify trends, and collaborating with sales teams to achieve sales targets. This includes store visits to ensure effective merchandising and promotional display execution. What is the typical work culture like for marketing roles in Botswana, and what are the general expectations?The work culture often emphasizes teamwork, respect for hierarchy, and a strong commitment to meeting targets. Punctuality, professionalism, and a proactive approach to problem-solving are highly valued attributes. What are the realistic career progression paths for a Trade Marketing Specialist in Botswana?A Trade Marketing Specialist can progress to roles such as Key Account Manager, Brand Manager, or Marketing Manager. Further growth can lead to senior leadership positions within marketing or sales departments, depending on performance and further development. What kind of benefits can a Trade Marketing Specialist typically expect from a full-time employer in Botswana?Full-time employees usually receive benefits such as medical aid, pension contributions, and annual leave, in line with Botswana labor laws. Some companies may also offer performance-based bonuses and other allowances. What is the best way to apply for this role in Botswana, and what do employers typically look for in candidates?Applications are usually submitted online through company websites or professional job platforms, requiring a well-structured CV and cover letter. Employers seek candidates with strong analytical skills, proven experience in driving sales, and excellent communication abilities.<\/p>\n
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