IVY Tech Plc
We are seeking a creative and detail-oriented Marketing Officer to join our dynamic team. This role combines content management, strategic outreach, and educational marketing to enhance the visibility and reach of our platform. The ideal candidate will have a passion for education, excellent content creation skills, and a proven track record in marketing and outreach activities. As part of our team, you will develop and manage educational resources, collaborate with internal teams and third-party vendors, and work to promote the platform to a wider audience.
Key Responsibilities:
Develop and organize educational marketing content to support the overall marketing and outreach strategy.
Work closely with tutors, subject matter experts, and the marketing team to ensure content aligns with curriculum objectives and the platform’s educational goals.
Regularly review and update educational marketing content to maintain accuracy, relevance, and alignment with evolving educational standards.
Collaborate with internal teams and third-party vendors to manage and produce content that supports brand messaging and engagement.
Develop and execute outreach strategies to engage with target audiences, building relationships and promoting the platform through various marketing channels (main stream, social media, partnerships, etc.).
Ensure a consistent brand voice and messaging across all content and marketing materials.
Analyze the performance of marketing campaigns and educational content, providing insights to optimize future strategies.
Manage content distribution across multiple channels, including blogs, social media, and educational platforms.
Coordinate and support events, webinars, and community outreach programs to engage with educators, students, and parents
Number of positions: 3
Job Type: Full-time
Department: Marketing
Location: IVY Tech PLC Head office
About You
Work Experience.
1-3 years (0 years with exceptional academic achievement and marketing skills)
Required Skills and Experience:
Bachelor’s degree in marketing, IT, software engineering, Communications, Education, or a related field.
Proven experience in content creation, educational marketing, or digital marketing.
Strong organizational skills with an eye for detail and the ability to prioritize tasks efficiently.
Experience with educational technologies and digital learning tools.
Excellent writing, editing, and proofreading skills, with the ability to produce high- quality, engaging content.
Familiarity with marketing strategies and digital outreach tools (social media platforms, etc.).
Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
Experience with data analysis and performance tracking to optimize marketing efforts.
Creative mindset with a passion for education and helping students achieve success.
Preferred Qualifications:
Previous experience in an education-related role or ed-tech environment.
Familiarity with marketing automation tools and social media advertising platforms.
Experience with video editing and multimedia content creation would be a plus