New Life Training Center
The Marketing & Promotion Officer is responsible for planning, executing, and optimizing marketing campaigns that increase brand awareness, drive engagement, and support sales objectives. This role focuses on both digital and offline promotion strategies to effectively reach target audiences.
Key Responsibilities
Develop and execute marketing and promotional campaigns aligned with business goals
Manage social media platforms, content calendars, and audience engagement
Create and coordinate promotional materials (digital ads, posters, videos, email campaigns)
Collaborate with sales and creative teams to support product launches and promotions
Monitor campaign performance and prepare reports with insights and improvements
Conduct market research to identify trends, audience behavior, and competitor activity
Manage influencer partnerships, brand collaborations, and event promotions
Ensure consistent brand messaging across all marketing channels
About You
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
Proven experience in marketing, promotion, or social media management
Strong understanding of digital marketing platforms and analytics tools
Excellent communication, copywriting, and storytelling skills
Ability to plan campaigns, manage deadlines, and multitask effectively
Creative mindset with data-driven decision-making ability
Preferred Qualifications
Experience with paid advertising (Meta, Google, TikTok, etc.)
Basic graphic design or video editing skills
Experience managing brand accounts or growth-focused campaigns
Key Performance Indicators (KPIs)
Brand awareness and reach growth
Engagement rate and audience growth
Campaign conversion and lead generation
ROI on promotional activities