Lydetco Plc
Lydetco PLC is a fast-growing renewable energy company specializing in solar PV and solar thermal solutions in Ethiopia. We deliver high-quality Solar Home Systems (SHS) and a range of solar products for residential, commercial, and institutional clients.
As we expand aggressively across regions, our focus is on building a strong nationwide sales and distribution network, driven by performance, innovation, and execution excellence. We are committed to increasing access to reliable energy while creating impact through scalable and results-oriented business systems.
About the Role
Lydetco PLC is seeking a results-driven and highly motivated Sales Representatives to support the aggressive expansion of our Solar Home Systems (SHS) and other solar product lines across Ethiopia. This role is critical in driving revenue growth through active selling, customer engagement, and market expansion initiatives.
Key Responsibilities
Drive sales of Solar Home Systems (SHS) and other solar products to meet and exceed assigned targets
Conduct daily outbound sales calls, client visits, and follow-ups
Identify and engage potential customers, agents, and institutional clients
Support agent onboarding and relationship management
Participate in sales events, activations, and field campaigns
Maintain accurate customer records and sales tracking by using CRM tools or software
Provide regular market feedback, including competitor activity and customer insights
Collaborate with internal teams (technical, logistics, finance) to ensure smooth delivery
Key Performance Indicators (KPIs)
Monthly and quarterly sales target achievement
Daily/weekly sales activity levels (calls, visits, follow-ups)
Lead generation and conversion rate
Customer acquisition and retention
CRM/data reporting compliance
About You
Qualifications & Requirements
BA Degree in Sales, Marketing, Business Administration, or related fields
Minimum 3+ years proven sales experience (preferably in solar, energy, FMCG, or related sectors)
Strong communication and negotiation skills
Results-oriented with a strong execution mindset
Ability to work under pressure and meet aggressive targets
Proficiency in Amharic and English (written and spoken). Candidates with additional local language capability are preferred.
Additional Advantage
Certifications in Sales, Marketing, or Customer Relationship Management
Experience in field sales, agent-based distribution, or B2B sales
Gender Consideration
Qualified female candidates are highly encouraged to apply.
What We Offer
Competitive salary + performance-based incentives
Opportunity to be part of a fast-growing renewable energy company
Career growth and continuous learning environment