National Marketers PLC
Role Purpose
The Channel Sales Officer is responsible for developing and managing a strong distribution network to expand National Marketers PLC’s market reach. The role drives sales growth through existing and new channel partners by ensuring effective partner onboarding, performance management, and ongoing support.
This position focuses on strengthening relationships across General Trade, Wholesale, Franchise, and Sub-distribution channels, while supporting indirect sales growth through strategic partnerships with complementary businesses (e.g., banks, telecoms).
Key Deliverables & KPIs
Channel Sales Performance
Achieve daily, weekly, monthly, quarterly, and annual sales targets through assigned channel partners.
Drive revenue growth across wholesalers, retailers, and distributors.
Partner Development & Expansion
Identify and onboard new partners in underpenetrated geographies and market segments.
Support expansion into new cities and regional markets (e.g., Adama, Dire Dawa, Hawassa).
Partner Performance Management
Conduct regular business reviews with partners to identify growth opportunities and risks.
Monitor and report partner sales performance, inventory levels, and market feedback.
Sales Enablement & Support
Coordinate product training, sales tools, and promotional activities for channel partners.
Ensure partners are well-equipped to effectively sell and represent the company’s products.
Compliance & Operational Excellence
Ensure adherence to pricing policies, channel guidelines, and brand standards.
Resolve partner-related operational issues (orders, deliveries, claims) in coordination with internal teams.
Performance Metrics
Sales Achievement: Total direct and indirect revenue generated
Market Expansion: Number of new regions/cities successfully penetrated
Partner Health: Improvement in partner ROI, stock levels, and credit management
Compliance Rate: Adherence to branding and pricing policies
Partner Retention: Percentage of partners renewing annual agreements
About You
Minimum Requirements
Education
Bachelor’s Degree in Marketing, Business Administration, or a related field
Experience
2–4 years of experience in Sales or Commercial roles
At least 2 years in:
Channel Sales
Route-to-Market (RTM)
Partner/Distributor Management or B2B Sales
Experience in IT equipment, technology, or related sectors is preferred
Proven exposure to managing distribution networks within Ethiopia
Other Requirements
Willingness to travel up to 60% for partner visits
Core Competencies
Channel & Distribution Management
Negotiation & Persuasion
Analytical Thinking (sell-in / sell-out analysis)
Relationship Management & Conflict Resolution
Market Knowledge (Ethiopian trade landscape)
Execution & Results Orientation
To apply for this job please visit forms.gle.