Company: Niyat Consultancy PLC
\nOverview
\nNiyat Consultancy PLC is looking for a Senior Digital Marketer to lead our digital marketing efforts. The ideal candidate will be responsible for developing and executing innovative digital strategies that drive brand awareness, engagement, and revenue growth.
\nMain Objectives and Key Results
\nObjective 1: Enhance Brand Visibility<\/p>\n
KR1: Increase organic website traffic by 30% within one year.
\nKR2: Grow social media followers by 25% across all platforms.
\nKR3: Achieve a 20% increase in brand mentions online.
\nKR4: Improve search engine ranking to top 5 for key target keywords.
\nKR5: Launch 3 major brand awareness campaigns annually.
\nKR6: Generate at least 50 media mentions per quarter.
\nKR7: Collaborate with influencers to reach 100,000 new potential customers.
\n\u00b7KR8: Develop and publish 12 high-quality blog posts per year.<\/p>\n
Objective 2: Drive Digital Engagement<\/p>\n
KR1: Increase email open rates to 25% and click rates to 10%.
\nKR2: Achieve a 15% engagement rate on social media posts.
\nKR3: Conduct bi-monthly webinars with at least 100 attendees each.
\nKR4: Generate 500 new leads through digital channels per quarter.
\nKR5: Implement a customer feedback system with a 90% response rate.
\nKR6: Create and distribute engaging video content monthly.
\nKR7: Develop and run 4 interactive digital campaigns annually.
\nKR8: Increase time spent on website by 20%.<\/p>\n
Objective 3: Optimize Digital Advertising<\/p>\n
\u00b7 KR1: Achieve a return on ad spend (ROAS) of at least 4:1.
\n\u00b7 KR2: Reduce cost-per-click (CPC) by 15% through optimization.
\n\u00b7 KR3: Launch and manage 5 targeted ad campaigns per quarter.
\n\u00b7 KR4: Conduct A\/B testing on all major campaigns to improve performance.
\n\u00b7 KR5: Increase conversion rates from paid ads by 20%.
\n\u00b7 KR6: Implement retargeting strategies to capture 30% of lost leads.
\n\u00b7 KR7: Analyze and report on ad performance bi-weekly.
\n\u00b7 KR8: Expand paid search presence to 3 new platforms.<\/p>\n
Objective 4: Strengthen Content Marketing<\/p>\n
KR1: Develop a comprehensive content strategy by Q2.
\nKR2: Increase content shares by 50% across all platforms.
\nKR3: Achieve a 30% increase in landing page conversion rates.
\nKR4: Create and distribute 10 case studies or white papers annually.
\nKR5: Establish a guest blogging program resulting in 5 new partnerships.
\nKR6: Implement SEO best practices in all content to improve rankings.
\nKR7: Develop a content calendar with monthly themes.
\nKR8: Measure and report content performance quarterly.<\/p>\n
Objective 5: Foster Cross-Department Collaboration<\/p>\n
KR1: Participate in weekly strategy meetings with sales and product teams.
\nKR2: Collaborate on at least 3 joint marketing initiatives per quarter.
\nKR3: Train 100% of the marketing team on digital tools and strategies.
\n\u00b7KR4: Develop a feedback loop with sales to refine lead generation strategies.
\nKR5: Create shared resources for campaign performance tracking.
\n\u00b7KR6: Organize monthly knowledge-sharing sessions.
\nKR7: Gather cross-departmental input on marketing strategies.
\nKR8: Measure collaboration effectiveness through team surveys.<\/p>\n
Objective 6: Promote Professional Development<\/p>\n
KR1: Attend at least 2 industry conferences annually.
\nKR2: Complete relevant certifications in digital marketing each year.
\nKR3: Mentor junior marketers on best practices and career development.
\nKR4: Set personal development goals and review them quarterly.
\nKR5: Share insights from training with the team after each session.
\nKR6: Establish a library of resources for continuous learning.
\nKR7: Conduct quarterly self-assessments and adjust goals accordingly.
\nKR8: Participate in online courses to enhance skills annually.<\/p>\n
Responsibilities<\/p>\n
Develop and implement digital marketing strategies.
\nManage and optimize digital advertising campaigns.
\nAnalyze performance metrics and adjust strategies accordingly.
\nCollaborate with internal teams to align marketing efforts.
\nStay updated on industry trends and emerging technologies.<\/p>\n
About You<\/p>\n
Qualifications<\/p>\n
Bachelor\u2019s degree in Marketing, Communications, or a related field.
\nMinimum of 5 years of experience in digital marketing.
\nProven track record of successful digital campaigns.
\nStrong analytical and data-driven mindset.
\nExcellent communication and leadership skills.<\/p>\n
Job Specification (JS)
\nRequired Skills and Qualifications
\n\u00b7 Education: Bachelor\u2019s degree in Marketing, Communications, or related field.
\n\u00b7 Experience: 5+ years in digital marketing, preferably in a senior role.
\nSkills:<\/p>\n
Proficiency in SEO, PPC, email marketing, and social media.
\nStrong analytical skills and experience with analytics tools.
\nExcellent writing and content creation abilities.
\nFamiliarity with marketing automation and CRM systems.
\nStrong project management skills.<\/p>\n
Personal Attributes<\/p>\n
Creative and innovative thinker.
\nResults-oriented with a focus on continuous improvement.
\nStrong interpersonal and communication skills.
\nAbility to work independently and as part of a team.
\nAdaptable to changing market conditions and technologies.<\/p>\n
Working Conditions<\/p>\n
Office-based with occasional remote work flexibility.
\nFast-paced and dynamic work environment.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"https:\/\/forms.gle\/vh5eQZUocDLeQrJn6","_company_name":"Wagwago Trading PLC","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":{"0":"post-1138","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-ethiopia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=1138"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=1138"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}