Vacancy Announcement: Corporate Marketing and Customer Service Officer
\nPosition Title: Corporate Marketing and Customer Service Officer(GP)
\nReports To: Corporate Marketing & Customer Service chief Officer
\nDepartment:Marketing and Customer Service
\nLocation: [Hawassa]
\nEmployment Type: Full-time
\nEducational Background<\/p>\n
Bachelor\u2019s degree in Medicine (General Practitioner qualification).
\nExcellent proficiency in both written and spoken communication.
\nHigh-level computer skills, including expertise in Microsoft Office and creative software applications.<\/p>\n
Position Overview
\nLiyana Health Care PLC (LHC) is seeking a dynamic, proactive, and creative individual to lead its corporate marketing and customer service initiatives. This role requires a passionate General practitioner (GP) professional with strong digital marketing know-how and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings across multiple channels.
\nServing as the company\u2019s representative, the officer will spearhead content creation efforts-including short educational videos and hosting responsibilities while managing LHC\u2019s digital platforms to boost customer engagement. This role also ensures continuous performance monitoring aligned with ISO\/QMS benchmarks and organizational excellence goals.
\nKey Responsibilities
\nContent Development and Digital Media Engagement<\/p>\n
Design and implement cohesive marketing strategies that incorporate educational content, specifically short-form videos, to target key audience groups and spotlight underutilized services.
\nInitiate and manage digital outreach campaigns-both public-facing and niche-to enhance engagement, visibility, and audience education through video-driven storytelling and branded content.
\nOversee the creation, organization, and consistent delivery of multimedia assets such as educational videos, customer testimonials, and awareness clips, ensuring high-quality production and alignment with brand voice.
\nHost and present video content in a compelling and audience-appropriate manner across LHC\u2019s digital platforms.<\/p>\n
Brand Presence and Strategic Communication<\/p>\n
Ensure brand consistency and a unified visual identity across all digital and physical communication touch-points including websites, social media, brochures, and promotional emails.
\nLeverage data from market research and competitor benchmarking to inform content focus and brand positioning through video narratives and campaign alignment.
\nTrack key engagement metrics from video content and digital channels, and generate actionable insights to improve future outreach.<\/p>\n
Digital Platform Oversight and Customer-Centered Initiatives<\/p>\n
Oversee and grow LHC\u2019s digital footprint by managing official platforms such as Facebook, TikTok, Instagram, and Twitter, with a strong emphasis on audience engagement through curated video material.
\nPlan, coordinate, and present original content including vlogs, health-focused podcasts, and client success stories to strengthen customer loyalty and community trust.
\nAlign digital media activities with strategic sales objectives, including client acquisition, onboarding, and relationship nurturing through value-driven multimedia content.
\nMonitor customer behavior across digital platforms and implement responsive content strategies that address feedback and enhance user satisfaction.<\/p>\n
Performance Management & Quality Assurance<\/p>\n
Initiate and oversee a robust Performance Management System for marketing and customer service functions.
\nChampion quality and service excellence programs across all customer-facing areas.
\nEnsure operations comply with ISO\/QMS benchmarks and standards.<\/p>\n
Personal & Professional Expectations<\/p>\n
Act as the corporate face of Liyana Health Care and uphold the brand\u2019s image and values.
\nAbstain from engagement in competing business ventures.
\nMaintain the confidentiality and integrity of organizational materials and data.<\/p>\n
About You<\/p>\n
Candidate Profile
\nProfessional Experience<\/p>\n
No prior work experience required for candidates with an advanced medical degree (General Practitioner).
\nPossession of certifications or training in social media management is considered an added advantage.<\/p>\n
Personal Attributes<\/p>\n
Excellent interpersonal, communication, and team-building skills.
\nAdaptable, dependable, and passionate about delivering exceptional customer experiences.
\nCompassionate, culturally sensitive, and emotionally intelligent<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Liyana Health Care PLC","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":{"0":"post-1435","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-ethiopia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/1435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=1435"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=1435"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=1435"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=1435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}