We are looking for a results-driven, visionary Sales and Marketing Director with strong business acumen, deep knowledge of the Ethiopian market, and a proven track record in B2B technology sales. This role demands a highly strategic thinker who is also hands-on, able to negotiate at the highest levels, lead diverse teams, and drive revenue growth through well-designed and localized sales and marketing strategies.
\nThe ideal candidate will have extensive experience with strategic management tools such as the Balanced Scorecard (BSC), OKRs, and performance dashboards to align business functions, measure success, and ensure sustainable growth.
\nKey Responsibilities
\n1. Strategic Planning and Execution<\/p>\n
Develop and implement strategic sales and marketing plans aligned with company goals.
\nApply frameworks such as Balanced Scorecard (BSC) to link strategic objectives with performance indicators across customer, financial, internal process, and learning\/growth perspectives.
\nAnalyze local and regional market trends, customer behaviors, and competitive landscape.
\nCustomize strategies to Ethiopia\u2019s socio-economic, political, and cultural realities.<\/p>\n
2. Team Leadership and Management<\/p>\n
Lead and mentor sales and marketing teams across ERP, custom software, and website builder verticals.
\nSet clear KPIs and monitor team performance using strategic performance tools (BSC, KPIs, OKRs).
\nBuild a performance-based, collaborative, and learning-driven culture.<\/p>\n
3. Sales Management<\/p>\n
Develop sales plans with clear targets and achievable milestones.
\nOversee major client negotiations, especially in high-value B2B opportunities.
\nExpand geographic coverage in Ethiopia, including underserved regional and rural markets.<\/p>\n
4. Marketing Management<\/p>\n
Design and oversee integrated marketing campaigns across traditional and digital platforms.
\nEnsure culturally appropriate and impactful branding, PR, and content strategies.
\nLeverage Ethiopian media (TV, radio, digital, roadshows) to build awareness and trust.<\/p>\n
5. Customer Relationship & Market Expansion<\/p>\n
Strengthen client loyalty through consultative selling, after-sales service, and account management.
\nExplore expansion opportunities in COMESA countries and regional markets.
\nLead efforts in customer satisfaction measurement and retention strategy.<\/p>\n
6. Budgeting and Financial Oversight<\/p>\n
Prepare and manage annual sales and marketing budgets.
\nMonitor campaign and project ROI to ensure cost-efficiency.
\nAlign budget planning with strategic objectives and resource availability.<\/p>\n
7. Compliance and Governance<\/p>\n
Ensure adherence to all relevant laws and regulations in Ethiopia\u2019s tech and commercial sectors.
\nImplement transparent documentation, reporting, and review practices.<\/p>\n
8. Digital Transformation and Innovation<\/p>\n
Champion adoption of CRM systems, marketing automation tools, and e-commerce platforms.
\nDrive ERP integration within marketing and sales workflows.
\nEnsure tech strategy is responsive to Ethiopia\u2019s infrastructure limitations.<\/p>\n
9. Cultural and Social Intelligence<\/p>\n
Adapt marketing strategies to Ethiopia\u2019s multicultural and multilingual society.
\nRespect religious seasons, cultural norms, and social sensitivities in all communications.
\nLocalize messaging across Amharic, Afaan Oromo, Tigrigna, and other key languages.<\/p>\n
10. Reporting and Communication<\/p>\n
Report key metrics and strategic insights to the CEO and Board using structured frameworks like BSC dashboards.
\nRepresent the company at national and international business forums, exhibitions, and policy consultations.<\/p>\n
About You<\/p>\n
Required Qualifications and Skills<\/p>\n
Bachelor\u2019s degree in Business Administration, Marketing, or a related field (MBA or M.Sc. preferred).
\n10+ years of progressive experience in sales roles, including as a Salesperson, Supervisor, Sales Manager, and Director.
\nProven record of sales success in ERP, SaaS, or custom software.
\nStrong strategic thinking with knowledge of BSC and other management systems.
\nNegotiation and communication skills backed by general knowledge of all business sectors.
\nFamiliarity with Ethiopian business culture, consumer behavior, and social dynamics.
\nFluent in Amharic and English; other Ethiopian languages are a plus.
\nAbility to train, lead, and inspire across departments and levels.
\nHighly disciplined, focused, and driven by results.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/hr@ashewa.com","_company_name":"Ashewa Technology Solution S.C.","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":{"0":"post-1540","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-ethiopia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=1540"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=1540"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}