Job Purpose:
\nTo drive and grow sales of Stika chewing gum products in upcountry markets through effective distributor management, field sales force supervision, retail channel development, and execution of market activation strategies. This role ensures consistent volume growth, brand visibility, and market share expansion in line with company objectives.
\nKey Responsibilities:
\n1. Sales Strategy & Execution<\/p>\n
Develop and implement territory-specific sales plans aligned with national objectives.
\nAchieve monthly, quarterly, and annual sales targets for the chewing gum portfolio.
\nEnsure numeric and weighted distribution across rural and semi-urban outlets.
\nPlan and execute market development activities and consumer promotions in upcountry areas.<\/p>\n
2. Territory & Channel Development<\/p>\n
Identify and onboard new distributors in white-space markets.
\nExpand retail footprint in general trade (GT), wholesale and semi-organized trade channels.
\nConduct regular market visits to assess product availability, visibility, and pricing.
\nEnsure compliance with planogram and in-store branding execution.<\/p>\n
3. Team Leadership<\/p>\n
Lead, coach, and monitor a team of Territory Promoters, Sales Representatives, and Merchandisers.
\nConduct regular training sessions to improve field team skills in sales, merchandising, and negotiation.
\nTrack performance KPIs and drive accountability across the sales team.<\/p>\n
4. Distributor Management<\/p>\n
Manage relationships with distributors: monitor stock levels, ensure timely ordering, and credit control.
\nFacilitate secondary sales tracking and reporting from distributors.
\nResolve channel conflicts and support distributor infrastructure development.<\/p>\n
5. Market Intelligence & Reporting<\/p>\n
Analyze market trends, competitor activities, and customer feedback.
\nSubmit regular performance reports, forecasts, and market updates to senior management.
\nRecommend tactical adjustments based on field insights and market behavior.
\nEnsure timely and accurate reporting of sales results and forecasts to senior management.<\/p>\n
Reports To: Sales Manager<\/p>\n
About You<\/p>\n
Requirements:<\/p>\n
Education: Bachelor\u2019s degree in Business Administration, Marketing, or related field.
\nExperience: Minimum 4 \u2013 5 years of FMCG field sales experience, with at least 2 years in a managerial role covering upcountry\/rural markets.
\nIndustry Background: Experience in confectionery, snacks, beverages, or related FMCG categories is highly desirable.<\/p>\n
Skills:<\/p>\n
Strong leadership and team management capabilities.
\nExcellent knowledge of upcountry distribution networks.
\nStrong negotiation, communication, and relationship-building skills.
\nData-driven decision-making and proficiency in MS Excel\/CRM tools.
\nMobility: Willingness to travel extensively across rural and semi-urban markets.<\/p>\n
KPIs \/ Success Metrics:<\/p>\n
Volume & revenue growth vs. targets
\nRetail & outlet expansion in rural territories
\nSales team productivity
\nBrand visibility & activation execution<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Apex Confectionery PLC","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":{"0":"post-1684","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-ethiopia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/1684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=1684"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=1684"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=1684"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=1684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}