1. Background
\nDigaf Microcredit Provider S.C. is a fast-growing financial institution operating in Ethiopia\u2019s evolving digital and field-based lending ecosystem. As the institution scales its lending portfolio and customer base, Digaf seeks to strengthen its commercial growth capability by recruiting a Chief Marketing Officer (CMO) who will transform marketing into a measurable growth and revenue engine.
\nThis role goes beyond brand visibility. It is a commercial, performance-driven leadership position focused on borrower acquisition, conversion, retention, trust-building and sustainable portfolio growth in compliance with National Bank of Ethiopia (NBE) standards.
\n2. Role Overview
\nThe Chief Marketing Officer (CMO) will be responsible for designing and executing Digaf\u2019s end-to-end growth strategy across digital and physical channels. The CMO will use data, behavioral insights, and cross-functional collaboration to drive measurable outcomes in lending volume, customer adoption, and revenue performance.
\nThe role requires a strong balance of strategic leadership and hands-on execution in a high-volume lending environment.
\n3. Key Responsibilities
\n3.1 Growth Strategy & Market Expansion<\/p>\n
Develop and lead Digaf\u2019s comprehensive growth strategy covering customer acquisition, conversion, retention, and referrals.
\nDesign customer segmentation frameworks based on behavior, usage patterns, and decision logic, rather than demographics alone.
\nApply consumer psychology and behavioral insights to influence borrower decision-making.<\/p>\n
3.2 Performance Marketing & Revenue Growth<\/p>\n
Lead multi-channel performance marketing initiatives with clear CPA, ROI, and attribution metrics.
\nOptimize borrower acquisition funnels to reduce friction and improve conversion rates.
\nDrive measurable growth in:<\/p>\n
New borrower acquisition
\nRepeat borrowing and product usage
\nPortfolio expansion and revenue contribution<\/p>\n
3.3 Cross-Functional Leadership<\/p>\n
Work closely with Product, Risk, Sales, Operations, and Digital teams to ensure alignment between messaging, product design, and service delivery.
\nCollaborate with the Risk team to ensure targeted growth enhances portfolio quality.
\nEquip field teams and onboarding staff with effective messaging, sales tools, and communication guidelines.<\/p>\n
3.4 Brand, Trust & Compliance<\/p>\n
Position Digaf as a trusted, responsible, and customer-centric financial brand.
\nLead transparent, compliant marketing communication aligned with NBE regulations and consumer protection principles.
\nStrengthen customer trust, satisfaction, and long-term engagement.<\/p>\n
4. Key Success Indicators
\nThe CMO\u2019s performance will be evaluated based on measurable outcomes, including:<\/p>\n
Growth in active borrowers and loan disbursements
\nImproved end-to-end conversion rates
\nReduction in cost-per-acquisition (CPA)
\nIncreased repeat borrowing and customer retention
\nImproved portfolio quality linked to better targeting and segmentation
\nEnhanced customer trust indicators (e.g., NPS, reduced complaints, consistent engagement)<\/p>\n
About You<\/p>\n
Senior-level experience in growth marketing, performance marketing, or revenue leadership roles within:<\/p>\n
Fintech
\nTelecom
\nDigital platforms
\nConsumer finance or related sectors<\/p>\n
Strong understanding of behavioral science, borrower psychology, and consumer decision-making.
\nHands-on experience with:<\/p>\n
Funnel analytics
\nAttribution models
\nData-driven experimentation and optimization<\/p>\n
Proven ability to translate insights into measurable revenue and growth outcomes.
\nStrong cross-functional leadership, execution discipline, and commercial mindset.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Digaf & Micro-Credit Provider SC","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":["post-2108","job_listing","type-job_listing","status-expired","hentry","job_listing_region-ethiopia","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=2108"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=2108"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=2108"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}