The Marketing Research Analyst is responsible for collecting, analyzing, and interpreting market data to support the company\u2019s marketing strategies and business objectives. This role involves conducting in-depth research on real estate market trends, competitor activities, buyer behavior, and campaign performance to provide actionable insights for strategic decision-making.
\nWorking closely with the marketing, sales, and planning teams, the incumbent ensures that all marketing initiatives, pricing strategies, and project positioning are based on reliable data and market intelligence. The Analyst plays a key role in strengthening data-driven culture within the organization by transforming raw data into clear reports and strategic recommendations. The role also supports feasibility studies, demand forecasting, and performance monitoring to ensure continuous improvement and competitive positioning in the real estate market.
\nJob Summary
\nPosition Title: Marketing Research Analyst
\nReports To: Marketing Head
\nDuty Station: Addis Ababa Head Office
\nSalary & Benefits: Negotiable, commensurate with qualifications and experience
\nDuties and Responsibilities<\/p>\n
Conducts comprehensive market research on real estate trends, housing demand, pricing structures, and buyer preferences.
\nCollects and analyzes data related to competitor activities, project positioning, and promotional strategies.
\nDevelops market intelligence reports to support strategic planning and executive decision-making.
\nSupports feasibility studies for new projects by conducting demand analysis and market validation.
\nPerforms price sensitivity analysis and provides data-backed pricing recommendations.
\nAnalyzes lead data, conversion trends, and customer segments to identify high-performing buyer profiles.
\nMonitors marketing campaign performance including Cost per Lead (CPL), conversion rates, and ROI.
\nPrepares monthly and quarterly research and performance reports for management review.
\nMaintains research databases and dashboards for continuous tracking of market and campaign metrics.
\nCollaborates with marketing, sales, and finance teams to align research findings with business objectives.
\nIdentifies market gaps, growth opportunities, and potential risks affecting real estate demand.
\nConducts customer satisfaction surveys and analyzes feedback to improve positioning and messaging.
\nPresents research findings and recommendations to internal stakeholders.
\nEnsures accuracy, reliability, and confidentiality of all research data and reports.<\/p>\n
About You<\/p>\n
Job Specification
\nEducational Qualifications<\/p>\n
Bachelor\u2019s degree in Marketing, Economics, Statistics, Business Administration, or a related field.<\/p>\n
Professional Experience<\/p>\n
Proven experience with at least 3\u20135 years in marketing research, data analysis, or market intelligence.
\nExperience in the real estate sector is highly preferred.<\/p>\n
Core Professional Skills<\/p>\n
Strong analytical and quantitative skills with the ability to interpret complex data.
\nAdvanced proficiency in Microsoft Excel (mandatory).
\nExperience with data analysis tools, CRM systems, and reporting dashboards.
\nStrong understanding of market research methodologies (qualitative and quantitative).
\nExcellent report writing and presentation skills.
\nAbility to translate data into clear, actionable business insights.
\nStrong attention to detail and high level of accuracy.
\nAbility to manage multiple research projects within deadlines.
\nProfessional integrity and ability to handle confidential information.<\/p>\n
Behavioral & Functional Competencies<\/p>\n
Ethical and trustworthy in handling company resources.
\nRespectful and professional in interactions.
\nOpen to feedback and adaptable to change.
\nDetail-oriented and disciplined in following procedures<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/hr@ovid-realestates.com","_company_name":"OVID Real Estate","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":{"0":"post-2346","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-ethiopia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/2346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=2346"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=2346"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=2346"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=2346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}