Position Title: National Trade Marketing Manager
\nLocations: Head Office
\nApplication Closing Date: April 13, 2026
\nJob Purpose:<\/p>\n
The National Trade Marketing Manager is on charge to define\/control\/guide the National Commercial Strategy in collaboration with the Sales Director.
\nHe is the key point of contact between the Sales leadership team and Marketing department.
\nHe has a critical role in influencing the Commercial priorities and KPIs measurement to influence the perfect execution of the Business strategies and support in the sales capabilities development.
\nKey role in all the strategic commercial projects of the OPCO.<\/p>\n
About You<\/p>\n
Key Responsibilities
\nStrategic Mindset<\/p>\n
Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations, Logistics, Innovation.
\nHave a 360\u00b0 mentality to manage and influence different areas\/function: commerce, procurement, capabilities, finance.<\/p>\n
Research Market Analysis & Competitive Benchmarking<\/p>\n
Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
\nDevelop a deep understanding of the customer (participating in research, conducting data analysis, and reading\/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
\nPeriodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.<\/p>\n
Channel Strategy and PICOS<\/p>\n
Based on the market7customer\/consumers\/shoppers insight combined with the OPCO priorities, the National TM Manager is on charge to define the Channel Strategy, develop the PICOS and deploy on time all the material requested in the market.<\/p>\n
Budget Management<\/p>\n
The National Trade Marketing Brand Manager is responsible for the full budget >500 Million ETB in order to define all the key elements to win in the market
\nMoreover he is responsible to take high level budget decision of the full commercial strategy with the Sales Manager and the Marketing Manager.<\/p>\n
Project Execution and Management<\/p>\n
Design strategy focused on attracting, developing and retaining customers.
\nCollaborate with the Global Team to define\/develop\/import on time all the relevant POSM to be deployed in the market.
\nHave clear understanding and tracking of target ambition by region in term Brand Vol\/Rev, brand power and additional KPI.
\nSupport in the Flagship Project and Event Activities<\/p>\n
Leadership<\/p>\n
Coordinate a team of >10 Managers in order to guide the perfect execution in all the topics.
\nProvide leadership and expertise that establishes credibility with business partners and increase the focus on perfect execution on Bottle and Draught<\/p>\n
Stakeholder Management<\/p>\n
Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing).
\nResponsible to ensure planning during SP, ICP, AP & Business Review cycles of the contact center is included.<\/p>\n
Job Requirements
\nExperience and Skills<\/p>\n
Minimum 7 years of Sales\/trade marketing management experience is needed.
\nRelevant industry experience in international, modern companies is needed.
\nProven channel marketing experience and program development for retail outlets.
\nFormer Experience\/background in Sales is highly recommended.<\/p>\n
Education<\/p>\n
BSc, BA in relevant fields including Marketing, Finance, Business Administration, or any of the Humanities or equivalent.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"https:\/\/careers.theheinekencompany.com\/job-invite\/155705\/","_company_name":"HEINEKEN","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":{"0":"post-2433","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-ethiopia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=2433"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=2433"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=2433"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}