Role Purpose
\nThe Channel Sales Officer is responsible for developing and managing a strong distribution network to expand National Marketers PLC\u2019s market reach. The role drives sales growth through existing and new channel partners by ensuring effective partner onboarding, performance management, and ongoing support.
\nThis position focuses on strengthening relationships across General Trade, Wholesale, Franchise, and Sub-distribution channels, while supporting indirect sales growth through strategic partnerships with complementary businesses (e.g., banks, telecoms).
\nKey Deliverables & KPIs
\nChannel Sales Performance<\/p>\n
Achieve daily, weekly, monthly, quarterly, and annual sales targets through assigned channel partners.
\nDrive revenue growth across wholesalers, retailers, and distributors.<\/p>\n
Partner Development & Expansion<\/p>\n
Identify and onboard new partners in underpenetrated geographies and market segments.
\nSupport expansion into new cities and regional markets (e.g., Adama, Dire Dawa, Hawassa).<\/p>\n
Partner Performance Management<\/p>\n
Conduct regular business reviews with partners to identify growth opportunities and risks.
\nMonitor and report partner sales performance, inventory levels, and market feedback.<\/p>\n
Sales Enablement & Support<\/p>\n
Coordinate product training, sales tools, and promotional activities for channel partners.
\nEnsure partners are well-equipped to effectively sell and represent the company\u2019s products.<\/p>\n
Compliance & Operational Excellence<\/p>\n
Ensure adherence to pricing policies, channel guidelines, and brand standards.
\nResolve partner-related operational issues (orders, deliveries, claims) in coordination with internal teams.<\/p>\n
Performance Metrics<\/p>\n
Sales Achievement: Total direct and indirect revenue generated
\nMarket Expansion: Number of new regions\/cities successfully penetrated
\nPartner Health: Improvement in partner ROI, stock levels, and credit management
\nCompliance Rate: Adherence to branding and pricing policies
\nPartner Retention: Percentage of partners renewing annual agreements<\/p>\n
About You<\/p>\n
Minimum Requirements
\nEducation<\/p>\n
Bachelor\u2019s Degree in Marketing, Business Administration, or a related field<\/p>\n
Experience<\/p>\n
2\u20134 years of experience in Sales or Commercial roles
\nAt least 2 years in:<\/p>\n
Channel Sales
\nRoute-to-Market (RTM)
\nPartner\/Distributor Management or B2B Sales<\/p>\n
Experience in IT equipment, technology, or related sectors is preferred
\nProven exposure to managing distribution networks within Ethiopia<\/p>\n
Other Requirements<\/p>\n
Willingness to travel up to 60% for partner visits<\/p>\n
Core Competencies<\/p>\n
Channel & Distribution Management
\nNegotiation & Persuasion
\nAnalytical Thinking (sell-in \/ sell-out analysis)
\nRelationship Management & Conflict Resolution
\nMarket Knowledge (Ethiopian trade landscape)
\nExecution & Results Orientation<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"https:\/\/forms.gle\/dUFEEq8nUiD8ifJu7","_company_name":"National Marketers PLC","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":{"0":"post-2545","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-ethiopia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings\/2545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/media?parent=2545"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job_listing_region?post=2545"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-categories?post=2545"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/ethiopia\/wp-json\/wp\/v2\/job-types?post=2545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}