Job Purpose
\nThe Marketing Coordinator supports the marketing operations by coordinating campaigns, brand activations, and promotional events. The role ensures consistent brand representation across all touchpoints to drive brand awareness, customer engagement,and sales growth.
\nKey Responsibilities<\/p>\n
\tOrganize and manage brewery-led events such as beer festivals, tasting sessions, launch parties, and sponsorships.
\n\tCoordinate logistics, set-up, and branding for all events and activations.
\n\tDevelop event reports including attendance, reach, customer engagement, and ROI.
\n\tAssist in implementing marketing campaigns for various beer brands and seasonal products.
\n\tCoordinate the design, printing, and distribution of marketing materials (posters, POS, merchandise, etc.).
\n\tWork with external agencies and vendors to ensure timely execution of promotional activities.
\n\tPlan and execute brewery events, tastings, festivals, bar activations, and sponsorships.
\n\tLiaise with distributors, outlets, and event organizers to ensure strong brand visibility.
\n\tCoordinate logistics, sampling, and promotional staff during activations.
\n\tCapture and report event performance metrics and feedback.
\n\tGather consumer and competitor insights to inform marketing decisions.
\n\tConduct market visits to assess brand visibility and execution at point of sale.
\n\tPrepare regular reports on market trends, customer feedback, and promotional performance.
\n\tManage marketing budgets, invoices, and supplier payments.
\n\tMaintain an updated marketing calendar of activities.
\n\tSupport internal communication of marketing initiatives to the sales and production teams.
\n\tPlan, coordinate, and execute on-trade promotional activities in collaboration with the sales team.
\n\tEnsure consistent brand visibility across bars, restaurants, and entertainment venues (POS materials, signage, tap handles, menus, coasters, etc.)
\n\tCoordinate sampling programs and staff training sessions in outlets to promote brand advocacy.
\n\tEnsure the brewery\u2019s image and messaging are consistently represented during all activities.
\n\tSupport the planning and rollout of integrated marketing campaigns across multiple channels.
\n\tWork with creative agencies, printers, and suppliers to produce and distribute marketing collateral.
\n\tMonitor stock levels of promotional materials and ensure timely replenishment.
\n\tMaintain an updated marketing calendar of events, promotions, and bran activities.
\n\tPrepare periodic reports on marketing activities, on-trade promotions, and event outcomes.<\/p>\n
QUALIFICATIONS<\/p>\n
\tBachelor\u2019s degree in Marketing, Communications, Business Administration, or a related field.
\n\t2\u20134 years of experience in marketing, preferably in FMCG, beverage, or hospitality sectors.
\n\tExperience coordinating events and marketing activations.
\n\tStrong organizational and multitasking skills.
\n\tExcellent communication and interpersonal skills.
\n\tCreative and passionate about brand storytelling
\n\tAttention to detail and ability to manage multiple projects simultaneously.
\n\tTeam player with a hands-on attitude.
\n\tAnalytical and data-driven approach to marketing decisions.<\/p>\n
Apply Through:<\/p>\n
recruitcrm.io<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/recruitcrm.io","_company_name":"Tai Talent Matters","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"We are a boutique human capital firm specializing in supporting organizations to develop and implement robust people agendas that drive sustainable performance. Our aim is to build strong HR foundations that empower both organizational success and individual employee growth, ensuring a well-aligned ... read morepath to realized impact.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[809,693,696],"job-types":[687],"class_list":{"0":"post-87748","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/87748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=87748"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=87748"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=87748"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=87748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}