What You\u2019ll Be Responsible For<\/p>\n
Content Creation & Optimization<\/p>\n
\tCreate high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
\n\tWrite SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
\n\tCreate content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
\n\tDevelop landing pages and conversion-focused copy that turns traffic into qualified leads<\/p>\n
Inbound Marketing Execution (Beyond SEO)<\/p>\n
Execute inbound campaigns across multiple channels, including:<\/p>\n
\tSEO & content marketing
\n\tLead magnets (guides, checklists, playbooks, resources)
\n\tSocial media content that supports inbound distribution
\n\tWebsite and landing page experiences
\n\tUnderstand how content, distribution, and conversion work together in a full inbound funnel<\/p>\n
Lead Magnets & Conversion Assets<\/p>\n
\tPlan and build lead magnets that solve real user problems and capture demand
\n\tWrite copy for gated assets, CTAs, thank-you pages, and follow-up flows
\n\tCollaborate with marketing and design teams to improve conversion rates<\/p>\n
Research & Strategy<\/p>\n
\tConduct deep research on industries, competitors, and audience pain points
\n\tIdentify content gaps and opportunities across the inbound funnel
\n\tTranslate insights into strong content angles and inbound campaigns
\n\tStay up to date with SEO, inbound, AI-search, and content distribution trends<\/p>\n
Analytics & Performance<\/p>\n
Monitor and evaluate content and inbound performance using:<\/p>\n
\tGoogle Search Console (GSC)
\n\tGoogle Analytics 4 (GA4)
\n\tSEMrush, Ahrefs, AIO
\n\tOptimize content based on performance, engagement, and conversion data
\n\tMake decisions rooted in outcomes, not just traffic<\/p>\n
What We\u2019re Looking For<\/p>\n
Must-Haves<\/p>\n
\tProven experience as an Inbound Marketer, Content Marketer, or Content Writer
\n\tStrong understanding of SEO, search intent, and inbound funnels
\n\tAbility to create content that drives value, not fluff
\n\tExperience with GSC, GA4, SEMrush, Ahrefs, or similar tools
\n\tExcellent written English with strong storytelling and persuasion skills
\n\tPortfolio showing results-driven inbound or content work
\n\tUnderstanding of how AI is changing content discovery and search
\n\tFamiliarity with social media as a content distribution channel<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Pavago","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[693,696],"job-types":[687],"class_list":{"0":"post-90014","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/90014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=90014"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=90014"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=90014"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=90014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}