The Marketing & Analytics Lead drives demand generation, growth, and market intelligence across Shamiri\u2019s offerings by owning marketing strategy, performance analytics, and growth experiments. The role applies rigorous, data-driven marketing practices to expand reach, conversion, and revenue across B2B, B2C, and institutional audiences.\u00a0<\/p>\n
Roles and Responsibilities<\/p>\n
Growth Marketing Strategy and\u00a0Execution<\/p>\n
Own end-to-end marketing strategy across Shamiri offerings, including:<\/p>\n
\tclinics (B2C, B2B)
\n\tAcademy and training programs
\n\tdigital and technology-enabled products
\n\tinstitutional partnerships
\n\tTranslate organizational priorities into channel-specific growth plans
\n\tDesign and execute campaigns across paid, owned, and earned channels
\n\tManage messaging and positioning from a demand-generation perspective (distinct from brand communications)<\/p>\n
Demand Generation and\u00a0Funnel Ownership<\/p>\n
\tOwn the full marketing funnel: awareness, lead generation, qualification, and conversion
\n\tDefine target segments, personas, and value propositions
\n\tCollaborate with Business Development and Partnerships teams to align marketing with sales and outreach
\n\tOptimize landing pages, email campaigns, content funnels, and conversion flows<\/p>\n
Marketing Analytics and\u00a0Performance Measurement<\/p>\n
\tDefine and track core growth metrics (CAC, LTV proxies, conversion rates, pipeline velocity).<\/p>\n
Build and maintain dashboards that track:<\/p>\n
\tcampaign performance
\n\tchannel ROI
\n\tfunnel drop-offs
\n\taudience growth
\n\tUse data to inform budget allocation and channel prioritization
\n\tProduce regular performance reports with clear insights and recommendations<\/p>\n
Growth Experiments and\u00a0Optimization<\/p>\n
\tDesign and run structured growth experiments (A\/B tests, pilots, channel tests)
\n\tTest messaging, pricing signals, channels, and onboarding flows
\n\tDocument learnings and feed insights into broader growth strategy
\n\tWork with Tech and Data teams to instrument tracking where needed<\/p>\n
Market and\u00a0Customer Intelligence<\/p>\n
\tConduct market research and segmentation analysis
\n\tTrack competitor activity, benchmarks, and trends
\n\tGather and synthesize user feedback and behavioral data
\n\tDevelop clear market insights to support strategic decisions<\/p>\n
Business Development and\u00a0Revenue Support<\/p>\n
Support Business Development\u00a0and Academy teams with:<\/p>\n
\tlead lists and targeting
\n\tmarket sizing and prioritization
\n\tpitch and outreach data
\n\tCollaborate on go-to-market strategies for new offerings
\n\tSupport pricing and packaging analysis where relevant<\/p>\n
Systems, Tools and\u00a0Workflow<\/p>\n
\tOwn marketing systems, including CRM, email tools, analytics platforms
\n\tEnsure clean data capture and reporting
\n\tEstablish disciplined workflows for campaign planning, execution, and review
\n\tCoordinate with the Communications and Creative teams for asset production<\/p>\n
Ownership of Outputs and\u00a0Accountability<\/p>\n
\tGrowth and performance of marketing funnels
\n\tLead generation and conversion metrics
\n\tCampaign plans, execution, and performance reports
\n\tMarket and customer insights
\n\tDashboards and analytical outputs
\n\tGrowth experiment design and results<\/p>\n
Key Competencies\u00a0<\/p>\n
\tStrong analytical skills. Comfortable with data, metrics, and performance reporting
\n\tAbility to translate insights into clear strategic recommendations
\n\tFamiliarity with CRM systems, email marketing tools, and analytics platforms (e.g. Google Analytics, HubSpot)
\n\tExcellent written and verbal communication
\n\tStrong project management and systems thinking
\n\tCollaborative, with the ability to work across Business Development, product, and creative teams<\/p>\n
Qualifications<\/p>\n
\tBachelor’s degree in Marketing, Business, Communications, or a related field
\n\t3\u20135 years in growth marketing, performance marketing, or a closely related role
\n\tProven experience managing marketing funnels, from awareness through conversion
\n\tExperience building dashboards and tracking campaign performance metrics
\n\tHands-on experience running growth experiments (A\/B testing, channel pilots)
\n\tPrior experience in an NGO, social enterprise, or mission-driven organization
\n\tExposure to B2B and B2C audiences is an advantage<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Shamiri Institute","_company_website":"https:\/\/www.shamiri.institute\/","_company_tagline":"Our mission is to provide youths, in Sub-Saharan Africa (SSA) and beyond, with evidence-based tools to improve their life outcomes. We believe in a world where youth, anywhere, can actualize their life outcomes. Founded at Harvard and launched in Kenya in 2018, we combine rigorous social science ... read moreresearch with deep contextual knowledge of the education and mental healthcare space in SSA and beyond. Since 2018, we've deployed 400 interventions to more than 1600 youths in 10 schools in Kenya. Rigorous gold-standard field experiments show our model works: our intervention reduces depression and anxiety and improves peer relationships and academic performance. In a region where half the population is 19 or younger, our potential for impact is immense. In 2021, we are delivering our in-person group-based intervention, Project Thrive!, to 5,000 students across 25 schools, and delivering our digital intervention, Thrive! Online, to 100,000 Kenyan youths.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[711,693,696],"job-types":[687],"class_list":{"0":"post-91752","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/91752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=91752"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=91752"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=91752"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=91752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}