We are seeking a results-driven Route to Market (RTM) Manager to lead the design, implementation, and optimization of the distribution strategy for our beverage portfolio. The role will focus on strengthening distribution efficiency, expanding outlet coverage, and driving sales growth across General Trade, Wholesale, and HoReCa channels.<\/p>\n
The successful candidate must bring hands-on FMCG manufacturing experience selling soft drinks\/ beverages, with a deep understanding of distributor management, retail execution, and market expansion across Kenya and the broader East African region.<\/p>\n
Responsibilities<\/p>\n
\tDevelop and execute a robust Route to Market strategy to maximize distribution reach and market penetration. \u2022 Optimize distributor and sub-distributor networks to improve service levels, coverage, and sales productivity.
\n\tDrive numeric and weighted distribution growth across key channels including General Trade and HoReCa.
\n\tStrengthen in-store execution, merchandising standards, and product availability to ensure consistent brand visibility.
\n\tImplement data-driven sales planning through Sales Force Automation (SFA) and market analytics.
\n\tCollaborate with Sales, Marketing, and Supply Chain teams to ensure alignment on promotions, product launches, and demand planning.
\n\tIdentify and unlock new growth opportunities across urban, peri-urban, and emerging markets.<\/p>\n
Qualifications<\/p>\n
\tBachelor’s degree in Business, Marketing, or related field; MBA is an added advantage.
\n\t5-8 years FMCG experience, with proven success selling beverages- soft drinks within a manufacturing environment.
\n\tStrong experience in Route to Market strategy, distributor management, and field sales operations.
\n\tDemonstrated track record of driving distribution growth and improving market coverage.
\n\tDeep understanding of Kenya’s FMCG soft drink\/ beverage landscape, including retail channels and distributor networks.<\/p>\n
Key competencies<\/p>\n
\tCommercial strategy and market expansion
\n\tStrong analytical and performance management skills
\n\tDistributor and channel management
\n\tSales leadership and team development
\n\tNegotiation and stakeholder engagement<\/p>\n
Interested candidates are invited to submit their CVs to hr@tropikal.co.ke<\/p>\n
Apply Through:<\/p>\n
hr@tropikal.co.ke<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/hr@tropikal.co.ke","_company_name":"Tropikal Brands Afrika Limited","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Tropikal Brands is a truly African and Kenyan company. Having been in the market for more than 20 years, we have a proud heritage and an even brighter future lit by our ambitious plans to be the leading manufacturer of household, personal care, food and baby products and distributor of quality multi... read morenational brands.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[759,693,702,696,694],"job-types":[687],"class_list":{"0":"post-91833","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/91833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=91833"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=91833"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=91833"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=91833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}