About the role<\/p>\n
We are looking for an experienced Digital Marketing Manager \u2013 CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA). You will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.<\/p>\n
This is not a hands-on admin or developer role. The ideal candidate understands how Marketo (or similar marketing automation platforms) interacts with Salesforce, translates global setups into practical regional use, and drives actionable insights from data.<\/p>\n
Key responsibilities:<\/p>\n
Marketing Automation & CRM<\/p>\n
\tAct as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.
\n\tTranslate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.
\n\tSupport lead lifecycle management, campaign automation, and audience segmentation.Guide regional adoption of global marketing automation workflows and CRM processes.
\n\tEnsure platforms are used to drive engagement, pipeline, and revenue.<\/p>\n
Data, Governance & Insights<\/p>\n
\tOversee data quality, integrity, and governance across marketing automation and CRM systems.
\n\tMonitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.
\n\tEnsure GDPR compliance and support consent management across EMEA.Serve as the main contact for data-related questions in the region.<\/p>\n
Performance & Analytics<\/p>\n
\tDefine KPIs and measurement frameworks with marketing teams.
\n\tTrack campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.
\n\tSupport reporting and dashboards for transparency and actionable insights.<\/p>\n
Digital Marketing Responsibilities<\/p>\n
\tSEO: On-page optimization, keywords, metadata, and technical SEO coordination.
\n\tSEM: Paid search execution, optimization, and performance reporting.
\n\tSocial Media Marketing: Coordination of organic and paid campaigns with regional teams.Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.
\n\tData & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.
\n\tInfluencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.
\n\tProgrammatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.
\n\tWeb UX\/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.<\/p>\n
What you bring:<\/p>\n
\t4+ years in Marketing Operations, Marketing Automation, or CRM.
\n\t5+ years across digital marketing responsibilities as described above.
\n\tHands-on experience with Salesforce and Marketo (or similar platforms).Strong understanding of lead lifecycle management, campaign automation, and funnel optimization.
\n\tExperience with attribution models, reporting dashboards, and generating actionable data insights.
\n\tFamiliarity with APIs, middleware, and system integrations (not expected to develop).
\n\tAbility to work cross-functionally and translate EMEA business needs into global initiatives.
\n\tComfortable in a large, matrix organization.
\n\tHighly analytical, detail-oriented, and committed to operational excellence.
\n\tExperience supporting large-scale events is a plus.<\/p>\n
Apply Through:<\/p>\n
.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/.com","_company_name":"Ericsson","_company_website":"https:\/\/www.ericsson.com\/","_company_tagline":"Ericsson is a world-leading provider of telecommunications equipment & services to mobile & fixed network operators. Over 1,000 networks in more than 180 countries use Ericsson equipment, & more than 40 percent of the world\u2019s mobile traffic passes through Ericsson networks. Using innov... read moreation to empower people, business & society, we are working towards the Networked Society, in which everything that can benefit from a connection will have one. At Ericsson, we apply our innovation to market-based solutions that empower people & society to help shape a more sustainable world.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[699,693,696],"job-types":[687],"class_list":{"0":"post-91865","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/91865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=91865"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=91865"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=91865"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=91865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}