Job requirements<\/p>\n
\tDatabase analysis skills: experience of working with structured database, creating data models, reports and dashboards. Experience of SAP and \/ or Salesforce systems would be a bonus.\u00a0
\n\tWorking with unstructured data: experience of working with data that has been collected outside structured systems, data cleaning, transformation and structuring for analysis. Comfortable working with csv and Excel files from multiple sources and building a workflow that ends in a data model that is ready to be analyzed.\u00a0
\n\tProduct analysis: Aptitude with product and customer-level sales analysis including volume tracking, customer value\/preference assessments, and core financial indicators (e.g., profitability)
\n\tSocial research skills\u00a0(desirable): Expertise in surveys, qualitative interviews and, evaluation methods, ideally in lower income settings.\u00a0
\n\tDemand generation campaign analysis skills\u00a0(desirable): Experience capturing and analyzing the impact of demand generation campaigns in the social sector context.
\n\tExperience across non-profit and for-profit sectors\u00a0(desirable): As a social enterprise, VisionSpring draws on approaches and ways-of-working found in both non-profit and for-profit organizations. Experience of marketing analytics across both organization types would be idea.
\n\tCompelling communication skills:\u00a0Able to distil marketing data insights into clear written narratives, compelling data visualizations and engaging presentations.
\n\t4-5+ years of progressive experience in marketing analysis
\n\tExperience of working in Sub Saharan Africa and\/or South Asia (India, Bangladesh) \u00a0desirable
\n\tStrong software skills demonstrating competency in MS office (excellent Excel skills required), data extraction, database analysis, dashboard development and data visualization. Experience of systems used by VisionSpring would be a bonus (Salesforce, SAP, PowerBI). Skills in a statistical package (e.g. R, SPSS) would also be beneficial.<\/p>\n
Job responsibilities<\/p>\n
Product analytics<\/p>\n
Work with Sales, Supply Chain, Product Development, IT, MERL & Marketing to:<\/p>\n
\tMap the analytical needs of VisionSpring teams in relation to our products.
\n\tBring disparate data about VisionSpring products together in a single, well-structured data model from which analyses can be built.
\n\tBuild reporting dashboards for product sales KPIs across markets and use these to track the performance of new product introductions and to deliver insights to product sales & marketing teams.
\n\tProvide advisory support for IT system improvements to better embed key indicators and data fields into VisionSpring systems, including ERP and CRM.<\/p>\n
Marketing Activity & Campaign Evaluation<\/p>\n
Work in conjunction with Demand Gen, Marketing, Sales, Programs and MERL to:<\/p>\n
\tDesign and execute data collection and reporting elements of B2B marketing campaign evaluations, ensuring that we have the data we need to confidently estimate campaign impact, and ROI.
\n\tCreate data collection plans for B2C demand generation campaigns, assure the quality of data being collected and build data models that enable rapid analysis and insight generation to inform campaign execution and evaluation.
\n\tUnderstand marketing KPIs across B2B and B2C channels (conversion, retention, ROI) and develop clear measurement frameworks to assess campaign effectiveness.
\n\tDesign and refine attribution models to evaluate channel and campaign performance across touchpoints.
\n\tAnalyze end-to-end market funnels to identify drop-offs, and optimization opportunities Act as a first point of contact for the analytical needs of the Marketing & Communications (MarCom) team, providing triage, delivering rapid analytical consultancy support and drawing on the expertise of colleagues in the Monitoring, Evaluation, Research and Learning (MERL) team as appropriate.\u00a0
\n\tWork across the MarCom and MERL teams to ensure that marketing KPIs are represented in programs (B2C) dashboards to enable collaborative problem-solving across departments to solve challenges. Over time, develop similar dashboards for B2B marketing campaigns.
\n\tProvide key analytical insights to inform decision-making, reporting, and donor communications, translating complex analysis to clear, actionable recommendations for non-technical stakeholders.\u00a0<\/p>\n
Market Research & Customer Surveys<\/p>\n
Work in conjunction with MERL, Programs and MarCom teams to:<\/p>\n
\tUsing customer-level databases, help to build VisionSpring\u2019s understanding of diverse customer segments — from behaviors and preferences of individuals attending vision screening camps to wholesale buyers — across our global markets.\u00a0
\n\tEstablish and update key benchmarking regarding overall market dynamics including market opportunity sizing \/ total addressable market (TAM), retail density, and other geographic economic and social indicators.
\n\tContribute to the design of market research projects (internal and commissioned), and manage day-to-day project execution for both internally delivered and commissioned projects.
\n\tDeploy a diverse analytical approaches, including secondary analysis of internal data, and analysis of surveys, individual interviews and focus group discussions, and third-party market research reports
\n\tTranslate insights into actionable recommendations for Program, MERL, and MarComms teams to inform product, pricing and go to market strategies.
\n\tDevelop dashboards, reports, and presentations to support strategic decision-making.<\/p>\n
Apply Through:<\/p>\n
spring.careers.hibob.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/spring.careers.hibob.com","_company_name":"World Vision Kenya","_company_website":"http:\/\/www.wvi.org\/kenya","_company_tagline":"World Vision is an international Christian relief, development and advocacy organisation working in almost 100 countries world-wide to create lasting change in the lives of children, families and communities to overcome poverty and injustice.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[802,693,720,719,700],"job-types":[687],"class_list":{"0":"post-92340","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/92340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=92340"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=92340"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=92340"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=92340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}