Duties and Responsibilities<\/p>\n
\tStrategy & Planning
\n\tDevelop annual group marketing strategy aligned to business targets
\n\tCreate brand positioning for each company
\n\tDefine target customer segments and value propositions
\n\tDevelop campaign calendars for all brands
\n\tPrepare and manage marketing budget
\n\tRevenue & Lead Generation
\n\tBuild structured lead generation funnels
\n\tSupport sales with marketing materials and pitch decks
\n\tDesign B2B acquisition campaigns
\n\tTrack and optimize cost per lead
\n\tSupport tender visibility and market intelligence
\n\tBrand Management
\n\tStandardize brand identity across all companies
\n\tEnsure consistent messaging and visual alignment
\n\tManage website, social media, PR and digital presence
\n\tDevelop thought leadership positioning for leadership team
\n\tDigital & Performance Marketing
\n\tManage digital campaigns (LinkedIn, Google, etc.)
\n\tOversee content creation (case studies, brochures, newsletters)
\n\tImprove website traffic and conversion rates
\n\tImplement CRM \/ lead tracking system
\n\tMarket Intelligence
\n\tCompetitor analysis
\n\tIndustry trend tracking
\n\tCustomer feedback analysis
\n\tRecommend new product or service positioning
\n\taTeam & Vendor Management
\n\tManage designers, agencies, content creators where needed<\/p>\n
Requirements<\/p>\n
Qualifications & Experience<\/p>\n
\tDegree in Marketing, Business, Communications or related field
\n\t5\u20138 years\u2019 experience in B2B marketing
\n\tExperience managing multiple brands
\n\tStrong digital marketing capability
\n\tData-driven and commercially oriented
\n\tStrong presentation and strategic thinking skills<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"CDL Human Resource","_company_website":"http:\/\/cdl.co.ke\/","_company_tagline":"CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[759,693,696],"job-types":[687],"class_list":{"0":"post-92653","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/92653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=92653"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=92653"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=92653"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=92653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}