About the role<\/p>\n
The Marketing Manager will report directly to the Director of Business Development and collaborate closely with Turaco\u2019s Service Center and country teams. As a seasoned marketer, the Marketing Manager will enhance Turaco\u2019s brand presence and spearhead communication and PR strategies, while leading a lean team.<\/p>\n
The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company.<\/p>\n
Key Roles & Responsibilities<\/p>\n
\tProvide the marketing team with deep expertise, especially for a business in the B2B2C (Commercial Partnerships) space.
\n\tBrand Management – Responsible for Turaco\u2019s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
\n\tEnhance Turaco\u2019s brand as a key micro-insurance and insure-tech player
\n\tPromote the company’s overarching Partner acquisition, engagement, and retention strategies.
\n\tCommunication – Drive the marketing team\u2019s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
\n\tPR & Media – Coordinate the department’s engagement with media houses, agencies, and freelancers and guide the direction of our brand’s visibility.
\n\tCreative Direction: support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
\n\tReporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team
\n\tManage a lean team and effectively allocate areas of responsibility and accountability.
\n\tInternal Communications: work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.<\/p>\n
Key Qualifications & Your Profile:<\/p>\n
\tYou live Turaco\u2019s values \u2013 Push boundaries, Work with excellence, and Profound respect for the individual
\n\t5 to 7 years of experience in Marketing (Brand Management, PR, or Communications)
\n\tBachelor\u2019s degree qualification in Marketing or a related field.
\n\tAdditional professional qualifications are a significant plus.
\n\tStrong knowledge and experience with B2BC (or WhiteLabel) business models.
\n\tUnderstanding of Insurance terminology and how it is applied to daily work.
\n\tA background in Insurance or a fast-growing Start-up is also a plus.
\n\tSound interpersonal and communication skills.
\n\tAbility to work autonomously, take initiative, and get stuff done.
\n\tWillingness to work as a colleague with people across geographies and cultures.<\/p>\n
Apply Through:<\/p>\n
turaco.breezy.hr<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/turaco.breezy.hr","_company_name":"Turaco","_company_website":"http:\/\/www.turaco.insure","_company_tagline":"Turaco is a micro-insurtech company changing healthcare financing in emerging markets. We provide simple, affordable health and life insurance to low-income earners, distributing our products through partnerships with leading businesses in Kenya and Uganda. Our mission is to act as a safety net, ... read morefreeing people from the fear of health-related financial shocks.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[749,693,696],"job-types":[687],"class_list":{"0":"post-93998","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/93998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=93998"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=93998"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=93998"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=93998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}