Role Purpose:<\/p>\n
\tDrive\u00a0JCL’s product and digital channel strategy from concept to commercial results \u2014 owning the full acquisition funnel, shaping the product roadmap, and leading a high-performance team to scale disbursements to KES 80 million per month.<\/p>\n
KEY PERFORMANCE TARGETS<\/p>\n
\tMonthly Disbursements – KES 80 million
\n\tSales Productivity – KES 1 million per salesperson per month
\n\tDigital Channel Contribution – Increasing; tracked monthly
\n\tFunnel Conversion Rate – Defined and improving quarter-on-quarter<\/p>\n
What You Will\u00a0Do<\/p>\n
\tYou will own end-to-end product and digital sales outcomes. Your responsibilities span strategy, execution, and\u00a0people\u00a0leadership.\u00a0<\/p>\n
Product Strategy & Roadmap<\/p>\n
\tDefine and own the product roadmap with a clear\u00a0prioritisation\u00a0framework tied to acquisition, conversion, and profitability\u00a0
\n\tTranslate customer insights, market trends, and competitor intelligence into actionable product improvements\u00a0
\n\tLead the enhancement of loan products to better serve civil servants and salaried employees\u00a0
\n\tWork closely with credit and risk teams to balance product attractiveness with portfolio quality\u00a0<\/p>\n
Digital Channel Ownership<\/p>\n
\tDrive strategy for JCL’s AI-powered digital platform, USSD channel, and emerging digital acquisition funnels\u00a0
\n\tDesign, test, and\u00a0optimise\u00a0digital onboarding and conversion journeys \u2014 from lead generation to loan disbursement\u00a0
\n\tUse data and analytics to\u00a0monitor\u00a0funnel performance and make rapid, evidence-based improvements\u00a0
\n\tManage CRM systems to ensure\u00a0accurate, real-time tracking of customer interactions and pipeline health\u00a0<\/p>\n
Sales Leadership<\/p>\n
\tProvide strategic leadership across the sales team (Sales Associates, Team Leaders, Regional Coordinators)\u00a0
\n\tSet clear KPIs, hold teams accountable, and build a culture where good enough is never enough\u00a0
\n\tRecruit, develop, and\u00a0retain\u00a0top sales talent; build depth and succession in the team\u00a0
\n\tDevelop employer partnerships and referral networks to compound inbound acquisition\u00a0<\/p>\n
Cross-functional Collaboration<\/p>\n
\tAlign product, sales, and digital initiatives with credit, compliance, marketing, ICT, and finance teams\u00a0
\n\tEnsure all products and campaigns meet regulatory requirements and JCL’s internal standards\u00a0
\n\tRepresent the voice of the customer in internal decision-making forums\u00a0<\/p>\n
Who We Are Looking For<\/p>\n
Technical Qualifications<\/p>\n
\tBachelor\u2019s degree in finance, Business, Marketing, or a related discipline\u00a0
\n\tMinimum 5 years of progressive leadership experience, ideally within a top-tier microfinance, bank, or fintech\u00a0
\n\tDemonstrated experience\u00a0and\u00a0success\u00a0\u00a0with\u00a0digital financial products; civil servant or payroll lending experience is a strong advantage\u00a0
\n\tProficiency\u00a0in CRM systems, data analytics tools, and digital acquisition platforms\u00a0
\n\tAdditional\u00a0professional qualifications (CPA, ACCA, MBA, or equivalent) are an advantage\u00a0<\/p>\n
The Person<\/p>\n
Beyond credentials, we are looking for specific qualities that define how you work:\u00a0<\/p>\n
\tClarity of thinking \u2014 you cut through noise, define priorities sharply, and communicate with precision\u00a0
\n\tIntegrity \u2014 you do the right thing, even when it is difficult or inconvenient; your word is your bond\u00a0
\n\tA hunger for hard problems \u2014 you are\u00a0energised\u00a0by complexity and do not flinch from ambitious targets\u00a0
\n\tAccountability \u2014 you own outcomes, not just activities; you hold yourself to the same standard you hold others\u00a0
\n\tCommercial instinct \u2014 you understand the unit economics of lending and connect product decisions to business results\u00a0
\n\tCollaborative leadership \u2014 you bring teams with you, earn trust across functions, and develop the people around you<\/p>\n
Apply Through:<\/p>\n
www.linkedin.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/www.linkedin.com","_company_name":"Jafari Credit Limited","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"ABOUT US Jafari Credit Limited is a Kenyan-based microfinance institution that is registered under the Companies Act offering payroll lending services at market-beating rates. Microlender Member of the Centum Group Jafari Credit, a member of Centum Group is a micro lender whose goal is to be the ... read morepreferred credit provider for civil servants. Our goal is to serve our customers with integrity and transparency while ensuring timely access to credit facilities. Call to ask any question + 254 708 509573 VISION Goals and Aspirations Jafari Credit, seeks to improve credit access to Government Employees and Civil Servants Email for Inquiries ops@jafaricredit.co.ke CORE VALUES Inspired by transparency Jafari Credit, seeks to improve credit access to Government Employees and Civil Servants Integrity & Transparency Customer Service Excellence Teamwork and unity of purpose VISIT OUR BRANCHES: 1st Floor International Life House, Mama Ngina Street, Nairobi Tamarind Place, Ronald Ngala Street, Eldoret Olmaa House Next To Haas Petro, Narok-Mai Mahiu Road.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[699,693,813],"job-types":[1244],"class_list":{"0":"post-94387","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time-onsite"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/94387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=94387"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=94387"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=94387"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=94387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}