What You\u2019ll Be Doing<\/p>\n
\tOwn and scale Facebook & Instagram ad campaigns from ideation to execution
\n\tManage and optimize key metrics including\u00a0CPL, CPA, and ROAS\u00a0across multiple accounts
\n\tHandle\u00a0$10K\u2013$250K+ monthly ad spend budgets\u00a0with performance accountability
\n\tDevelop and write\u00a0high-converting ad copy and creative briefs\u00a0for designers and video editors
\n\tLead\u00a0creative strategy, including:
\n\tStatic ads
\n\tUGC video direction and coordination
\n\tVideo scripting
\n\tAI-assisted creative production
\n\tContinuously test audiences, creatives, and offers to identify winning combinations
\n\tAnalyze performance daily and make data-driven optimization decisions
\n\tCollaborate with internal teams to align campaigns with broader revenue goals
\n\tOperate with autonomy\u2014own outcomes, not just tasks<\/p>\n
Must-Have Requirements (Non-Negotiable)<\/p>\n
\tMinimum\u00a03+ years\u00a0running Facebook\/Instagram ads at a high level
\n\tProven experience managing\u00a0at least $10,000\/month in ad spend\u00a0(preferably significantly more)
\n\tExperience handling\u00a0multiple accounts (5+) simultaneously
\n\tStrong command of:
\n\tMeta Ads Manager
\n\tFacebook Business Suite
\n\tPixel tracking & conversion optimization
\n\tAbility to\u00a0analyze performance data deeply\u00a0and translate it into actionable decisions
\n\tStrong copywriting skills\u2014can write ads that actually convert<\/p>\n
What Separates Top Candidates<\/p>\n
\tExperience managing\u00a0$100K\u2013$250K+ monthly budgets
\n\tStrong understanding of\u00a0full-funnel strategy (creative \u2192 offer \u2192 conversion)
\n\tHands-on experience with\u00a0UGC workflows and video ad production
\n\tUse of AI tools (e.g., ChatGPT, creative automation tools) to\u00a0improve speed and output quality
\n\tFamiliarity with tools like\u00a0GoHighLevel (GHL)\u00a0or\u00a0Close CRM<\/p>\n
What Success Looks Like<\/p>\n
\tConsistently hitting or improving\u00a0CPL, CPA, and ROAS targets
\n\tLaunching and scaling campaigns quickly without sacrificing quality
\n\tBringing new creative angles and testing ideas proactively
\n\tDriving measurable growth across multiple accounts<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Pavago","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[704,693,696],"job-types":[746],"class_list":{"0":"post-94722","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time-remote"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/94722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=94722"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=94722"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=94722"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=94722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}