Job Purpose:\u00a0<\/p>\n
The Enrolments Officer is a high-impact, target-driven sales professional responsible for converting prospective families into enrolled students. This role sits at the intersection of sales, marketing, and customer experience\u2014owning the full admissions funnel from lead engagement to successful enrolment.<\/p>\n
The ideal candidate combines commercial acumen, relationship-building excellence, and structured follow-through to deliver enrolment targets while upholding the Makini brand promise: Through Excellence We Rise.<\/p>\n
Duties & Responsibilities<\/p>\n
Lead Conversion & Sales Execution<\/p>\n
\tProactively engage and convert prospective families through calls, emails, WhatsApp, and in-person interactions.
\n\tManage and nurture a pipeline of leads from enquiry to enrolment.
\n\tConduct persuasive, insight-led conversations that position Makini\u2019s value proposition effectively
\n\tAchieve and exceed monthly and termly enrolment targets.
\n\tApply structured follow-ups (minimum 5 touchpoints per lead) to maximise conversion rates.<\/p>\n
Customer Experience & Relationship Management<\/p>\n
\tDeliver a premium, personalised experience to every prospective parent and student.
\n\tBuild trust through professional, timely, and solution-oriented communication.
\n\tHandle objections confidently, addressing concerns around curriculum, fees, and transition pathways.
\n\tMaintain ongoing engagement with families to ensure high conversion and retention.<\/p>\n
School Tours & Engagement Activities<\/p>\n
\tConduct compelling school tours that bring the Makini experience to life.
\n\tRepresent the school at Open Days, exhibitions, and recruitment events.
\n\tSupport execution of admissions events and community outreach initiatives.<\/p>\n
Pipeline & Data Management.<\/p>\n
\tAccurately capture and manage all leads within the school CRM (SIMS).
\n\tTrack daily activity metrics (calls, follow-ups, conversions).
\n\tMaintain a clean, updated pipeline with clear status tracking.
\n\tGenerate insights and feedback from prospective families to inform marketing strategy.<\/p>\n
Market Intelligence & Feedback Loop<\/p>\n
\tProvide on-the-ground insights on competitor activity, parent concerns, and market trends.
\n\tCollaborate with marketing to refine messaging based on real customer interactions.
\n\tIdentify opportunities to improve conversion through better positioning and communication.<\/p>\n
Minimum requirements<\/p>\n
Core Competencies<\/p>\n
Sales Excellence<\/p>\n
\tStrong negotiation and closing skills.
\n\tAbility to influence decision-making with confidence and credibility.
\n\tResults-driven with a strong sense of ownership and accountability.<\/p>\n
Communication & Interpersonal Skills.<\/p>\n
\tExceptional verbal and written communication skills.
\n\tAbility to engage diverse audiences with professionalism and warmth.
\n\tStrong listening skills to uncover customer needs and motivations.<\/p>\n
Organisation & Execution<\/p>\n
\tHighly structured with excellent time and pipeline management
\n\tAbility to manage multiple leads and priorities effectively
\n\tDetail-oriented with strong follow-through discipline<\/p>\n
Customer-Centric Mindset<\/p>\n
\tPassion for delivering exceptional service experiences.
\n\tEmpathetic and responsive to parent concerns.
\n\tStrong relationship-building capability<\/p>\n
Personal Attributes<\/p>\n
\tHigh energy, proactive, and self-motivated
\n\tResilient with a positive, can-do attitude
\n\tProfessional presence aligned to a premium education brand
\n\tEthical, trustworthy, and aligned with Makini\u2019s values<\/p>\n
Education & Work Experience<\/p>\n
\tBachelor\u2019s degree in\u00a0Sales & Marketing, Business Administration, or a related field from a recognised institution.
\n\tProfessional certification in sales, marketing, or customer relationship management is an added advantage
\n\tMinimum\u00a03\u20135 years\u2019 proven experience in a sales-driven role, preferably in:<\/p>\n
\t\tSchool admissions or School marketer.
\n\t\tFinancial services, Insuarance, real estate, hospitality, or other high-touch sales environments.<\/p>\n
\tDemonstrated track record of\u00a0consistently meeting or exceeding sales targets
\n\tStrong working knowledge of:<\/p>\n
\t\tSales pipeline management
\n\t\tCRM systems (experience with student management systems is an added advantage)
\n\t\tMulti-channel sales engagement (phone, email, WhatsApp, in-person)<\/p>\n
Apply Through:<\/p>\n
makini.ci.hr<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/makini.ci.hr","_company_name":"Makini High School","_company_website":"https:\/\/www.makinischool.ac.ke\/","_company_tagline":"Makini Schools is a leader in the Kenyan system of education - drawing on global best practice - with five campuses in Nairobi & Kisumu, offering nursery, primary and high school education.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[711,693,694],"job-types":[687],"class_list":{"0":"post-94870","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/94870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=94870"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=94870"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=94870"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=94870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}