Key responsibilities:<\/p>\n
Strategic Leadership & Marketing Excellence<\/p>\n
\tLead the development of the company\u2019s marketing strategy in line with the overall business objectives and market opportunities.
\n\tDeliver measurable results by creating and executing annual marketing plans, commercial programs, brand initiatives, and customer value propositions.
\n\tUse market insight, competitive intelligence, customer segmentation, and data analytics to guide strategic choices.
\n\tChampion the adoption of emerging technologies (AI, automation, predictive analytics) to drive efficiency, targeting accuracy, and marketing ROI.<\/p>\n
Product Portfolio Leadership<\/p>\n
\tLead the development, management, and implementation of the company\u2019s product portfolio strategy.
\n\tEnsure portfolio decisions are based on deep customer insights, lifecycle analysis, competitive benchmarks, and profitability assessments.
\n\tDevelop brand plans for new and existing products and guide cross-functional alignment on product innovation, upgrades, discontinuations, and launches.
\n\tEnsure go\u2011to\u2011market plans for all products are robust, customer-centred, and commercially impactful.<\/p>\n
Media Investment Management<\/p>\n
\tLead development of annual and long\u2011term media strategies aligned with Business objectives and guide portfolio\u2011level media planning across all brands.
\n\tMonitor media trends, consumer behaviour, and competitive activity.
\n\tManage Advertising\/media agency relationship, including performance and remuneration and ensure excellence in media planning, buying and reporting.
\n\tLead campaign measurement: brand lift, sales lift, digital performance, and Marketing Mix Modelling.<\/p>\n
Trade Marketing & Channel Development<\/p>\n
\tDrive the design and implementation of trade marketing strategies to enhance product visibility, availability, and market penetration.
\n\tEnhance performance monitoring for trade marketing initiatives to ensure that they deliver measurable commercial impact.
\n\tDrive the Retail Showrooms expansion and roll-out across various locations in line with the business strategy.
\n\tDrive marketing activity across owned and third-party showrooms in partnership with the Distribution and Retail team<\/p>\n
Partner Engagement and Development<\/p>\n
\u00a0 \u00a0 \u00a0Influencers<\/p>\n
\tOversee artisan training platforms, loyalty programs, and capability-building initiatives for installers, masons, applicators, and related trades.
\n\tStrengthen loyalty, advocacy, and skill development among artisan communities.
\n\tEnsure influencer programs support brand reputation and product quality at the point of application.<\/p>\n
\u00a0 \u00a0 \u00a0Professionals<\/p>\n
\tDirect professional engagement programs targeting architects, engineers, QSs, and contractors.
\n\tLead implementation of CPD programs, technical seminars, and professional partnerships.
\n\tPosition the company as the preferred technical advisor in the Building Solutions industry.<\/p>\n
Digital & Technology\u2011Enabled Marketing<\/p>\n
\tOversee all digital marketing activities, including performance marketing, SEO\/GEO\/SEM, social media, CRM, and content management.
\n\tEnsure digital channels deliver measurable customer engagement and conversion.
\n\tChampion AI\u2011based marketing solutions for segmentation, content generation, experimentation, and campaign optimization.<\/p>\n
Industry Events & Exhibitions<\/p>\n
\tLead the planning, prioritization, and execution of the company\u2019s participation in key industry events, exhibitions, trade fairs, and conferences.
\n\tEnsure events are strategically selected and aligned with brand objectives and commercial priorities.
\n\tOversee event concepts, booth design, content development, and cross-functional coordination to maximize visibility, leads, and ROI.<\/p>\n
Talent Development & Organizational Leadership<\/p>\n
\tBuild and lead a high-performing marketing team with strong capabilities across brand, digital, trade, and technical engagement.
\n\tEstablish a robust succession pipeline for critical roles.
\n\tDrive a culture of innovation, collaboration, accountability, and continuous improvement.<\/p>\n
Cross-functional Collaboration & Brand Alignment<\/p>\n
\tCollaborate closely with Corporate Affairs and Safal MRM Foundation teams to ensure synchronized brand-building and social impact programs.
\n\tMaintain consistency in brand messaging, communication, and customer experience across all touchpoints.
\n\tProvide strategic support and tools to subsidiaries to ensure alignment and effectiveness of marketing activities.<\/p>\n
Market Research, Insights & Customer Feedback (incl. NPS)<\/p>\n
\tLead the management of industry research, competitive intelligence, market mapping, and customer insights programs.
\n\tOversee the design, execution, and analysis of customer feedback mechanisms, including Net Promoter Score (NPS), satisfaction surveys, and product performance evaluations.
\n\tEnsure insights are translated into actionable strategies for product improvements, customer experience enhancements, and commercial opportunities.<\/p>\n
Budgeting, Reporting & Performance Management<\/p>\n
\tLead the development and management of the annual marketing budget, ensuring prudent allocation to strategic priorities.
\n\tProvide monthly marketing performance reports to the CEO, including ROI tracking, key insights, successes, and corrective actions where needed.
\n\tPrepare and deliver other periodic reports and strategic updates to the Board and the Group Management Team.
\n\tEnsure strong governance, financial discipline, and measurable KPI tracking across all marketing activities.<\/p>\n
Group Alignment & Governance<\/p>\n
\tEnsure full adherence to Group Marketing guidelines, brand standards, and reporting expectations.
\n\tRepresent the company in Group Marketing forums and adopt best practices.
\n\tSupport subsidiaries and regional markets with guidance, templates, and shared frameworks.<\/p>\n
Requirements<\/p>\n
Qualifications required:<\/p>\n
\tDegree in Marketing, Business, Engineering, Architecture, or related field.
\n\tMaster\u2019s degree (MBA or equivalent) preferred.
\n\tRelevant professional certifications (CIM – Post-Graduate Level) would be an added advantage.<\/p>\n
Experience required:<\/p>\n
\t10+ years of progressive marketing leadership in Building Materials, Construction, FMCG, B2B, or related sectors.
\n\tProven experience in product portfolio management and go\u2011to\u2011market execution.
\n\tDemonstrated success in market insights, industry research, customer analytics, and NPS management.
\n\tStrong background in digital marketing, marketing technology, and AI-driven solutions.
\n\tExperience managing substantial budgets and reporting at executive and Board levels. Track record of building and leading high-performing teams<\/p>\n
Leadership and Behavioural Competencies:<\/p>\n
\tStrategic thinking & business acumen.
\n\tStrong commercial orientation.
\n\tExcellent stakeholder management and communication.
\n\tInnovation-driven mindset with strong digital fluency.
\n\tHigh collaboration and cross-functional leadership.Strong analytical, reporting, and execution discipline.<\/p>\n
Personal Attributes:<\/p>\n
\tResults-oriented, customer-centric, and commercially savvy.
\n\tHigh integrity, humility, and resilience.
\n\tAgile thinker with a strong appetite for innovation and technology.
\n\tPassion for product excellence, data-driven marketing, and organizational development.<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[728,693,702,694],"job-types":[687],"class_list":{"0":"post-94897","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/94897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=94897"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=94897"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=94897"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=94897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}