Job Summary:<\/p>\n
\tThe Digital Marketer will be responsible for developing and managing our digital marketing strategies, with a focus on social media, content creation, and lead generation. The ideal candidate will have experience in social media management, content marketing, and digital advertising to grow brand awareness and attract potential clients.<\/p>\n
Key Responsibilities:<\/p>\n
\tDevelop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs.
\n\tCreate engaging, SEO-friendly content and b visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.
\n\tMonitor and manage social media channels\u2014responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone.
\n\tTrack, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM.
\n\tOptimize ad creatives, copy, and landing pages for improved click-through and conversion rates.
\n\tCollaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
\n\tConduct market and audience research to identify trends and opportunities for campaign optimization.
\n\tCreate and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials.
\n\tManage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality.
\n\tStay updated on digital marketing trends, platform algorithms, and industry best practices to continuously enhance campaign performance.<\/p>\n
Requirements<\/p>\n
Qualifications & Skills:<\/p>\n
\tBachelor\u2019s degree in Marketing, Communications, Business, or a related field preferred.
\n\tAbout\u00a0 4 years of experience in digital marketing, social media management, or content creation.
\n\tProven ability to run successful social media campaigns and digital ads.
\n\tStrong knowledge of social media platforms, SEO, and digital advertising tools.
\n\tExcellent writing, communication, and creative skills.
\n\tExperience with analytics tools (Google Analytics, Meta Business Suite, etc.) to track performance.
\n\tAbility to work independently and collaboratively in a fast-paced environment.<\/p>\n
Apply Through:<\/p>\n
bridgetalentgroup.zohorecruit.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/bridgetalentgroup.zohorecruit.com","_company_name":"Bridge Talent Management","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"We are tech powered Employee Outsourcing firm that leverages the right tools bringing the right workforce to your business","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[723,693,696],"job-types":[687],"class_list":{"0":"post-94917","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/94917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=94917"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=94917"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=94917"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=94917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}