About the role <\/p>\n
\tThe Regional Marketing Manager is responsible for supporting ECU’s international student recruitment strategy across Africa, with a primary focus on Sub-Saharan Africa. This includes driving student recruitment outcomes, managing education agent relationships, representing ECU at recruitment events, leading conversion activities, and contributing market intelligence to support regional planning and growth.
\n\tThe role also supports broader business development initiatives, stakeholder engagement, and ECU-led delegations, executive visits, and strategic in-market initiatives across the region, working closely with the Regional Manager | Business Development and Partnerships, Africa to deliver aligned market growth strategies and priority initiatives.
\n\tThe position reports to the International Account Manager and works closely with colleagues from ECU, Navitas, Edith Cowan College (ECC), Schools, and external stakeholders to support enrolment growth and market development.<\/p>\n
Key Responsibilities: Recruitment and Conversion<\/p>\n
\tDeliver student recruitment outcomes across Africa in alignment with ECU’s enrolment, revenue, and market growth objectives.
\n\tExecute regional recruitment strategies and targeted conversion initiatives to strengthen pipeline quality and maximise enrolment outcomes.
\n\tRepresent ECU at exhibitions, school visits, partner events, and other high-impact promotional activities.
\n\tDeliver engaging presentations and provide market briefings to prospective students, parents, counsellors, sponsors, and partners.
\n\tEnsure timely, professional management of enquiries from prospective students and partners, including effective utilisation of Salesforce.<\/p>\n
Agent Management and Development<\/p>\n
\tLead the performance, engagement, and development of ECU’s authorised education agent network across the region.
\n\tStrengthen agent capability through structured training, strategic engagement, and regular performance reviews.
\n\tMonitor channel effectiveness, student quality outcomes, and market coverage, providing data-driven recommendations for continuous improvement.
\n\tIdentify, evaluate, and onboard new recruitment partners aligned with ECU’s strategic priorities.
\n\tMaintain accurate and up-to-date records of partner engagement and activity within approved ECU systems.<\/p>\n
Market Development and Reporting<\/p>\n
\tIdentify new market opportunities, emerging trends, and student demand to support sustainable growth across Africa.
\n\tMonitor competitor activity, policy developments, and market intelligence to inform strategic decision-making.
\n\tContribute to regional marketing, recruitment, and business development plans.
\n\tPrepare timely and insightful reports on market activity, travel outcomes, pipeline performance, and strategic opportunities.
\n\tSupport in-country activations, executive engagement, and strategic market initiatives.<\/p>\n
Compliance and Risk Management<\/p>\n
\tEnsure all recruitment activities comply with the ESOS Act, National Code, ECU policies, and Code of Conduct.
\n\tMaintain high ethical standards in all interactions with students, agents, and stakeholders.
\n\tPromote genuine student recruitment practices and proactively mitigate risks through effective market management.
\n\tSafeguard and enhance ECU’s brand and reputation through professional representation.
\n\tBuild and maintain strong relationships with key external stakeholders, including Austrade, schools, sponsors, and alumni.<\/p>\n
Collaboration<\/p>\n
\tWork closely with the International Account Manager, Regional Manager | Business Development and Partnerships, Africa, and wider ECU teams to deliver regional objectives.
\n\tCoordinate with Navitas and Edith Cowan College (ECC) to ensure alignment in strategy, messaging, and in-market execution.
\n\tContribute to cross-functional projects, continuous improvement initiatives, and team capability development.
\n\tProvide leadership and guidance across regional recruitment activities as required.<\/p>\n
Key Capabilities<\/p>\n
\tProven ability to deliver student recruitment results in a competitive, target-driven environment.
\n\tStrong relationship management skills with education agents and stakeholders.
\n\tExcellent interpersonal and cross-cultural communication skills.
\n\tAbility to work independently while effectively managing time and competing priorities.
\n\tConfident public speaker with the ability to present to diverse audiences.
\n\tProficiency in MS Office and CRM systems such as Salesforce.
\n\tStrong commercial acumen and market development capability.
\n\tSolid understanding of the international education sector and student recruitment landscape.<\/p>\n
Qualifications & Experience<\/p>\n
\tTertiary qualification in marketing, business, education, or a related field, or equivalent professional experience.
\n\tDemonstrated experience in international student recruitment, marketing, or business development.<\/p>\n
Desirable<\/p>\n
\tExperience working with Australian education providers.
\n\tFamiliarity with the African market and international education landscape.
\n\tKnowledge of the Australian student visa system and regulatory environment.
\n\tBackground in event management, marketing, partnership development, or agent relationship management.<\/p>\n
Additional Requirements<\/p>\n
\tValid passport.
\n\tWillingness and ability to travel domestically and internationally, including outside standard business hours.
\n\tAbility to manage physical aspects of event logistics (e.g., lifting materials, standing for extended periods).
\n\tCommitment to ethical and professional conduct, aligned with ECU’s values of Integrity, Respect, Rational Inquiry, Personal Excellence, and Courage.<\/p>\n
Apply Through:<\/p>\n
navitasgsm.bamboohr.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/navitasgsm.bamboohr.com","_company_name":"Navitas","_company_website":"http:\/\/www.navitas.com","_company_tagline":"Navitas is one of the world\u2019s largest education providers and has helped generations of learners transform their lives through education. As a leader in the global education sector, we create life-changing opportunities to learn by delivering an extensive range of educational services to o... read morever 70,000 aspirational learners at more than 120 colleges and campuses across our global network in 33 countries each year, powered by a diverse and talented group of 6,000 employees. Over the last three decades, hundreds of thousands of learners from around the world have graduated from Navitas colleges, having experienced a teaching and learning environment that supports them to harness their talents and achieve their dreams.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[693,703],"job-types":[687],"class_list":{"0":"post-94977","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/94977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=94977"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=94977"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=94977"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=94977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}