Job Purpose<\/p>\n
The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.<\/p>\n
Key Responsibilities<\/p>\n
Paid Media Strategy & Leadership<\/p>\n
\tDefine and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms
\n\tDrive full-funnel B2B demand generation strategies focused on lead quality and conversion
\n\tProvide technical oversight, focusing on strategy rather than day-to-day execution<\/p>\n
Media Buying & Campaign Structure Guidance<\/p>\n
\tAdvise on campaign architecture, budget allocation, bidding strategies, and pacing
\n\tEnsure adherence to platform-specific best practices and optimization frameworks<\/p>\n
Audience & Targeting Strategy<\/p>\n
\tDevelop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies
\n\tGuide segmentation strategies aligned to B2B customer journeys<\/p>\n
Conversion Tracking & Analytics<\/p>\n
\tEnsure proper setup and governance of pixels, tags, conversion events, and attribution models
\n\tOversee measurement frameworks and reporting accuracy<\/p>\n
Funnel Optimization<\/p>\n
\tProvide strategic direction on landing pages, lead capture mechanisms, and qualification flows
\n\tOptimize user journeys to improve conversion rates and lead quality<\/p>\n
Performance Analysis & Reporting<\/p>\n
\tConduct strategic campaign reviews and provide clear, actionable optimization recommendations
\n\tTranslate complex data into insights that inform business decisions<\/p>\n
Governance & Best Practices<\/p>\n
\tEstablish and document digital media frameworks, templates, and compliance standards
\n\tEnsure consistency and quality across campaigns and clients<\/p>\n
Mentorship & Quality Assurance<\/p>\n
\tProvide technical mentorship and guidance to a Junior Digital Media Specialist
\n\tSupport team capability building and ensure quality assurance across deliverables<\/p>\n
Requirements<\/p>\n
Experience & Expertise<\/p>\n
\tMinimum 7+ years of experience in digital media, performance marketing, or paid media strategy
\n\tProven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms
\n\tStrong background in B2B lead generation and demand generation strategies
\n\tDemonstrated experience in conversion tracking, analytics, and attribution modeling
\n\tExperience working in agency or multi-client environments across diverse industries
\n\tExperience in using AI tools to analyse data and generate reports<\/p>\n
Technical Skills<\/p>\n
\tAdvanced understanding of campaign optimization, targeting, and media buying strategies
\n\tProficiency in analytics tools and reporting platforms
\n\tStrong grasp of full-funnel marketing and performance measurement<\/p>\n
Core Competencies<\/p>\n
\tStrategic Thinking:\u00a0Ability to design scalable, results-driven media strategies
\n\tData Storytelling:\u00a0Translate complex data into actionable insights and recommendations
\n\tLeadership & Mentorship:\u00a0Guide and develop junior team members effectively
\n\tCollaboration:\u00a0Work cross-functionally with account teams and stakeholders
\n\tGovernance & Structure:\u00a0Establish frameworks, standards, and best practices at scale
\n\tAttention to Detail:\u00a0Ensure precision in tracking, reporting, and campaign strategy<\/p>\n
Working Arrangement & Offer<\/p>\n
\tPart-time, fractional consultancy role (not day-to-day account management)
\n\tMinimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours
\n\tOpportunity to lead digital strategy across a Pan-African client portfolio
\n\tWork with leading global brands in the technology and energy sectors
\n\tCompetitive consultancy rate with performance-based bonus<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Priority Activator Consulting","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"PAC Advisors is a leading advisory firm with a wealth of experience and expertise in supporting African SMEs and Corporate Institutions. Our comprehensive range of integrated and innovative business advisory services includes strategic planning, human capital advisory, training and development, fina... read morencial and accounting advisory, and more. With a focus on maximising performance and growth, we offer customised solutions tailored to your specific needs. Trust PAC Advisors to provide practical and results-driven support to help your organisation thrive.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[750,693,727,1340],"job-types":[687],"class_list":{"0":"post-95166","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/95166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=95166"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=95166"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=95166"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=95166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}