About the Role<\/p>\n
\tWe\u2019re hiring a\u00a0Senior Creative Strategist \u2013 Paid Social (Meta Ads)\u00a0who takes a\u00a0creative-first approach to performance marketing.
\n\tThis is not a traditional media buying role focused only on dashboards and optimization.
\n\tYour primary edge should come from your ability to\u00a0develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions.
\n\tYou will own Meta advertising across multiple accounts \u2014 from\u00a0idea \u2192 creative \u2192 launch \u2192 scale\u00a0\u2014 with full responsibility for performance outcomes.<\/p>\n
What You\u2019ll Be Doing<\/p>\n
\tOwn and scale Facebook & Instagram ad campaigns from ideation to execution
\n\tManage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
\n\tHandle $10K\u2013$250K+ monthly ad spend budgets with performance accountability<\/p>\n
Creative Strategy (Primary Focus)<\/p>\n
\tDevelop original\u00a0ad angles, hooks, and messaging frameworks
\n\tWrite\u00a0clear, high-converting creative briefs\u00a0for designers and video editors
\n\tLead\u00a0UGC direction, including scripting, storytelling, and video concepts
\n\tContribute directly to\u00a0ad concepting and campaign narratives
\n\tContinuously test new creative ideas and iterate based on performance<\/p>\n
Performance & Optimization<\/p>\n
\tAnalyze performance daily and make data-driven decisions
\n\tIdentify winning creatives and scale them effectively
\n\tOptimize campaigns across audiences, creatives, and offers<\/p>\n
Creative + Data Feedback Loop<\/p>\n
\tUse data to refine messaging, angles, and storytelling
\n\tUnderstand\u00a0why\u00a0creatives perform \u2014 not just\u00a0what\u00a0performs
\n\tContinuously improve performance through creative iteration<\/p>\n
Collaboration & Ownership<\/p>\n
\tWork closely with designers, editors, and internal teams
\n\tAlign campaigns with broader revenue and growth goals
\n\tOperate with autonomy \u2014 owning outcomes, not just execution<\/p>\n
Must-Have Requirements (Non-Negotiable)<\/p>\n
\t3+ years running Facebook\/Instagram ads at a high level
\n\tProven experience managing at least $10,000\/month in ad spend (preferably significantly more)
\n\tExperience handling multiple accounts (5+) simultaneously
\n\tStrong hands-on involvement in creative strategy, including:
\n\tAd concepting
\n\tCreative brief writing
\n\tStorytelling for paid ads
\n\tAbility to create ads that convert \u2014 not just launch campaigns
\n\tStrong command of:
\n\tMeta Ads Manager
\n\tFacebook Business Suite
\n\tPixel tracking & conversion optimization
\n\tStrong copywriting skills \u2014 able to craft compelling hooks and messaging<\/p>\n
\u00a0Important:\u00a0Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this role.<\/p>\n
What Separates Top Candidates<\/p>\n
\tStrong portfolio of\u00a0winning ad creatives (UGC, static, video)
\n\tClear ability to explain\u00a0their role in creating high-performing ads
\n\tDeep understanding of\u00a0creative \u2192 offer \u2192 conversion flow
\n\tExperience managing $50K\u2013$250K+ monthly budgets
\n\tHands-on experience with UGC workflows and video production
\n\tUse of AI tools (e.g., ChatGPT) to improve creative output<\/p>\n
What Success Looks Like<\/p>\n
\tConsistently hitting or improving CPL, CPA, and ROAS targets
\n\tLaunching and scaling campaigns quickly without sacrificing quality
\n\tBringing fresh creative angles and testing ideas proactively
\n\tDriving measurable growth across multiple accounts<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Pavago","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[704,693,1352,1353],"job-types":[746],"class_list":{"0":"post-95208","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time-remote"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/95208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=95208"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=95208"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=95208"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=95208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}