JOB SUMMARY<\/p>\n
\tOur client is seeking a dynamic and proactive Account Developer for its HORECA channel to drive growth. This assignment will be for an initial 3-month short-term contract, which will be renewable based on performance with a possible initial extension to 6 months and thereafter, with an opportunity for an annual renewable contract.
\n\tThe ideal candidate will have extensive knowledge of whole fish and fish fillet trade, experience of modern trade FMCG sales, and the ability to negotiate and persuade businesses, but majorly HORECA (Hotels, Restaurants, Cafes) already moving large volumes of fish. This is a field-intensive commercial role. The Account Developer – HORECA will be responsible for customer acquisition, order generation, account growth, business and client retention, cross-selling, and up-selling. S\/he will have KPI\u2019s aligned to sales metrics, customer metrics, number of active customers \/ churn, number of transactions per customer, and market expansion while ensuring full geographic coverage of the assigned business areas. The Account Developer \u2013 HORECA will experience through this role a business that is a fast-growing food and climate-impact startup. S\/he will have the opportunity to be part of a company transforming Africa\u2019s protein value chain while empowering thousands of fisherfolk and fish traders (Mama Samakis).<\/p>\n
DUTIES & RESPONSIBILITIES<\/p>\n
Mapping<\/p>\n
\tIdentify and onboard a minimum of 10 high-volume and high-value HORECA clients in Nairobi and its environs every quarter
\n\tMap entities of interest using business tools provided\u2014including hotels, restaurants, caterers, and others
\n\tCapture key KYC and commercial data, including years in operation, fish value chain (Tilapia, Omena, Nile Perch, Catfish, etc.), current suppliers, daily volume (kgs), and pain points.<\/p>\n
Sales Customer Acquisition and Churn Management<\/p>\n
\tConduct daily field visits to identify and recruit new customers
\n\tVisit churned customers to reactivate their accounts.<\/p>\n
Sales & Order Management<\/p>\n
\tSupport traders in placing orders and planning purchases and deliveries.<\/p>\n
Basket size Growth & Retention<\/p>\n
\tSupport traders to grow their businesses through proactive engagement, proper customer service, pricing, transparency and promotions.<\/p>\n
Drive repeat purchases and increased basket sizes<\/p>\n
\tMaintain high monthly retention rates (>50%) among active accounts.<\/p>\n
Market Intelligence<\/p>\n
\tProvide management with weekly insights on fish pricing trends, competitor activity, supply gaps in the market, customer queries, concerns and demand patterns, and any other data that informs pricing, promotions, expansion and risk decisions.<\/p>\n
Brand Visibility<\/p>\n
\tDiplomatically promote the business brand
\n\tParticipate in local activations and market engagement campaigns.<\/p>\n
EDUCATION SKILLS & EXPERIENCE REQUIRED<\/p>\n
\t4+ years sales and business development experience in FMCG Modern Trade
\n\tExtensive knowledge of whole fish and fish fillet trade in Kenya
\n\tFamiliarity with HORECA customers already sourcing whole fish and fish fillets
\n\tStrong relationship-building ability
\n\tHighly disciplined with daily field activity (Monday to Saturday)
\n\tNegotiation and sales closing skills
\n\tBasic data and reporting ability
\n\tHustler mentality
\n\tStreet smart and resilient
\n\tStrong communication skills
\n\tComfortable working in busy market environments.<\/p>\n
This position requires a candidate who is available for an immediate start.<\/p>\n
If you are interested in applying for this exciting opportunity and have the requisite work experience, skills and education and have worked within the FMCG sector and more specifically in business development for fish and fish products within the HORECA space, we are interested in meeting you. Please share with us your CV addressed to the recruiting manager at recruitments@mal-consultancy.com with the subject of your application being Account Developer – HORECA.<\/p>\n
Apply Through:<\/p>\n
recruitments@mal-consultancy.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/recruitments@mal-consultancy.com","_company_name":"MAL Consultancy","_company_website":"http:\/\/www.mal-consultancy.com","_company_tagline":"MAL Consultancy is a human resource solutions and services consulting company, providing strategic and operational support to align your people strategy to drive the achievement of your strategic business needs. We pride in having expertise in a broad range of specialties in human resource manage... read morement as strategic business partners.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[723,693,1342],"job-types":[687],"class_list":{"0":"post-95255","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/95255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=95255"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=95255"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=95255"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=95255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}