Job Purpose:<\/p>\n
To implement and operationalize marketing, patient engagement, and front-office strategies in alignment with the hospital\u2019s operational objectives under the direction of the COO. The role ensures effective patient acquisition, service utilization, and seamless patient experience from initial contact through service delivery, while supporting brand positioning and data-driven decision-making.<\/p>\n
\u00a0Key Responsibilities<\/p>\n
\tMarketing & Patient Acquisition Execution:\u00a0Implement hospital marketing strategies to drive patient acquisition and service uptake by managing telemarketing and digital platforms, converting inquiries into appointments, and overseeing digital campaigns to enhance visibility, engagement, and service awareness.
\n\tFront Office & Patient Experience Management:\u00a0Supervise front office operations including patient reception, registration, and appointment scheduling, ensuring efficient patient flow, reduced waiting times, and a seamless, high- quality patient experience at all initial points of contact.
\n\tInsurance & Corporate Coordination:\u00a0Ensure timely insurance verification, pre- authorizations, and coordination of claims processes while maintaining and strengthening relationships with insurers and corporate partners to support access and continuity of care.
\n\tInterdepartmental Coordination & Service Utilization:\u00a0Promote internal referrals and coordinate with clinical, diagnostics, pharmacy, and support teams to ensure patients complete recommended care pathways, supporting integrated and efficient service delivery.
\n\tPatient Follow-up & Retention:\u00a0Implement structured patient follow-up systems\u00a0 for missed appointments, reviews, and continuity of care to improve patient adherence, retention, and overall service outcomes.
\n\tTeam Leadership & Performance Management:\u00a0Supervise and manage the performance of all patient-facing and marketing teams by setting targets, monitoring productivity, and ensuring service quality standards are consistently achieved.
\n\tDigital Marketing & Online Presence:\u00a0Oversee the hospital\u2019s digital platforms, ensuring consistent content, active engagement, and effective reputation management to enhance visibility and patient trust.
\n\tData, Reporting & Market Intelligence:\u00a0Track and analyze marketing performance, patient trends, and service utilization using CRM and reporting tools, and conduct market research to support data-driven decision-making and continuous improvement.<\/p>\n
Strategic Program Responsibilities<\/p>\n
The Marketing Team Lead will support implementation of the following strategic initiatives:<\/p>\n
\tPatient Experience & Engagement:\u00a0Implement initiatives to achieve \u226595% patient satisfaction at first points of contact and improve patient retention through structured follow-up systems
\n\tOperational Efficiency & Patient Flow:\u00a0Support improved patient flow by optimizing appointment scheduling, reducing missed appointments, and improving service turnaround times
\n\tBrand Positioning & Market Growth:\u00a0Execute initiatives that strengthen hospital visibility, reputation, and positioning as a high-quality care provider
\n\tDigital Engagement & Innovation:\u00a0Increase digital engagement, inquiries, and conversion through optimized digital marketing strategies and platforms
\n\tCorporate & Community Partnerships:\u00a0Support expansion of corporate relationships and community outreach initiatives to improve access and patient volumes
\n\tData & Information Systems:\u00a0Utilize CRM and digital tools to support hospital- wide goals of data accuracy, reporting, and reduction of documentation gaps<\/p>\n
Requirements<\/p>\n
\tBachelor\u2019s Degree in Marketing, Public Relations, International Relations, or related field
\n\tMaster\u2019s degree is an added advantage.
\n\tMinimum 5 years\u2019 experience business development and Marketing Strategy.
\n\tCertified Professional Marketer certification is an added advantage<\/p>\n
go to method of application \u00bb<\/p>\n
Send your CV to: @ . Subject:<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Plainsview Hospital","_company_website":"http:\/\/www.plainsviewhospital.com\/","_company_tagline":"We are located in Kiambu County along Thika Super Highway in Ruiru town. Plainsview is one of the biggest nursing home in Kiambu county. We have served the community and beyond since 1999. We take pride in our highly qualified professionals who deliver our mission everyday, translating ... read moretheir knowledge and expertise to internationally compliant practices in healthcare provision. Courtesy, consideration and unreserved respect towards our patients\u2019 privacy, dignity and confidentiality has time and again helped us earn their trust and goodwill. Our dedicated nursing staff provides professional care within a friendly and comfortable environment, ensuring that being in hospital is a more pleasurable and less anxious time for our patients and their families. We have Corporate Social Responsibility program where we partner will colleges and the government.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[699,693,1336],"job-types":[687],"class_list":{"0":"post-95297","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/95297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=95297"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=95297"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=95297"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=95297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}