Role Purpose<\/p>\n
\tThe Marketing Manager will serve as the central marketing lead across Ramco Group and its companies, responsible for developing and executing integrated, results-driven marketing strategies that enhance brand visibility, drive customer engagement, and support revenue growth.
\n\tReporting to the Executive Office, the role holder will act as both a strategic partner and execution owner, ensuring that all marketing initiatives are aligned to the Group’s business objectives and long-term growth ambitions.
\n\tThis role offers the opportunity to build and own the end-to-end marketing function, address existing gaps, and position marketing as a key driver of commercial success across the Group.<\/p>\n
Key Responsibilities<\/p>\n
Marketing Strategy & Planning<\/p>\n
\tDevelop and implement integrated marketing strategies aligned to the Group’s strategic priorities and growth objectives.
\n\tTranslate business goals into actionable marketing plans across multiple companies and business units.
\n\tPrepare annual and quarterly marketing plans with clear deliverables, timelines, and KPIs.<\/p>\n
Brand Management & Visibility<\/p>\n
\tDrive brand positioning and ensure consistent application of brand guidelines across all Group companies.
\n\tLead initiatives that enhance visibility, reputation, and market presence of Ramco Group.
\n\tDevelop and oversee brand assets including digital content, marketing collateral, signage, and campaigns.<\/p>\n
Campaign Execution & Digital Marketing<\/p>\n
\tLead the planning and execution of multi-channel campaigns (digital, print, events, experiential).
\n\tManage the Group’s digital presence including websites, social media, and online platforms.
\n\tEnsure consistent, engaging, and high-quality content aligned to business and brand objectives.<\/p>\n
Stakeholder Engagement & Advisory<\/p>\n
\tAct as an internal marketing consultant to business units and leadership teams.
\n\tCollaborate with CEOs and functional heads to align marketing initiatives with commercial priorities.
\n\tBuild and manage partnerships with external agencies, vendors, and stakeholders.<\/p>\n
Analytics & Reporting<\/p>\n
\tMonitor and evaluate marketing performance using data-driven insights.
\n\tPrepare regular reports for the Executive Office highlighting impact, performance, and improvement opportunities.
\n\tConduct market research and competitive analysis to inform strategic decisions.<\/p>\n
Project & Operations Management<\/p>\n
\tManage multiple marketing projects across companies, ensuring timely delivery and quality execution.
\n\tCoordinate cross-functional teams and external partners to deliver integrated outcomes.
\n\tEstablish and maintain structured marketing processes and workflows.<\/p>\n
Budget & Resource Management<\/p>\n
\tDevelop and manage marketing budgets aligned with Group priorities.
\n\tEnsure cost-effective allocation of resources and track return on investment (ROI) for marketing activities.<\/p>\n
Relevant Skills and Qualifications:<\/p>\n
\tBachelor’s Degree Qualification in Marketing, Communication and other business-related field from a recognized institution.
\n\tMembership in the Marketing Society of Kenya will be an added advantage.
\n\tCIM certification will be an added advantage.
\n\tPost-graduate or advanced qualification in Marketing or another business-related field will be a plus.
\n\tUnderstanding of Digital Marketing and Social Media.
\n\tReporting skills.
\n\tGeneral understanding of business concepts.
\n\tCommunication Excellence.
\n\tTeam effectiveness \u2013 ability to work with different participants and stakeholders.<\/p>\n
Key Performance Areas:<\/p>\n
\tDelivery and communication of the Ramco Group Vision, Mission and Core Values.
\n\tPositioning the Marketing function as a contributor to the Groups’ strategic goals
\n\tDeveloping the entire end-to-end strategy for Ramco Group Ltd and its constituent companies.
\n\tDeveloping and implementing the Digital Marketing roadmap for the Group and its constituent companies.
\n\tCost-effective management of financial resources and budgeting.
\n\tEffective organization and structuring of the Marketing Function in the Group in collaboration with company CEO’s.
\n\tUtilization of marketing and branding techniques to drive revenue through the B2B and B2C channels.<\/p>\n
Apply Through:<\/p>\n
www.careers-page.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/www.careers-page.com","_company_name":"Ramco Group","_company_website":"http:\/\/www.ramco-group.com","_company_tagline":"Mr Rambhai came to Kenya in the early 1940s from the Gujarat region of India. He started a small hardware store in downtown Nairobi in 1948 and that was the humble beginnings of what is now the Ramco Group. His 3 sons, Kirit, Mahendra and Chandrakant joined the family business after their studies an... read mored based on these strong family ties, the group built a solid foundation on which it could grow and expand. Ramco Group\u2019s initial expansion was within the hardware and building supplies industry which the family knew well. However, in 1986, the brothers diversified into both stainless steel and printing with the acquisitions of ASL Steel and Polythene Industries respectively. These investments opened the door into new industries and soon after, further acquisitions were made in these sectors. In 1995, the Group acquired Sai Office Supplies, an office supplies distributor and soon after came investments in the retail side of this sector. To this day, both Kirit and Chadrakant are still very actively involved in the day-to-day running of the Group and their customer-focused philosophy is still at the heart of each group company. Our Vision To be a World Class Conglomerate. Our Mission Statement To excel in every sector we operate in. Our Philosophy \"Every Relationship is Family, and Family Comes First\u201d Our Purpose \"We enjoy building valuable relationships and creating opportunities for people to grow.\u201d Our Core Values \u00e2\u20ac\u00a2 Honesty & Integrity. \u00e2\u20ac\u00a2 Commitment. \u00e2\u20ac\u00a2 Innovation.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[693,1336],"job-types":[687],"class_list":{"0":"post-95646","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/95646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=95646"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=95646"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=95646"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=95646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}