About the role: <\/p>\n
The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP) \u2014from planning and budgeting to execution and performance tracking.<\/p>\n
Role Dimensions:<\/p>\n
Financial Accountability (Budget\/Revenue):<\/p>\n
\tDeliver volume, revenue and profitability targets
\n\tMonitor market share and competitor activity and relevant marketing investment spend<\/p>\n
Role Responsibilities: <\/p>\n
\tStrategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.
\n\tCross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape
\n\tExecution & Performance Ownership: Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization<\/p>\n
Marketing Business Plan (MBP) Management:<\/p>\n
\tDevelop and lead the annual MBP aligned to business objectives
\n\tDefine brand growth targets (volume, revenue, market share)
\n\tIdentify key consumer segments and growth opportunities
\n\tManage and optimize A&P (Advertising & Promotion) budgets
\n\tTrack, analyze, and report MBP performance against critical metrics
\n\tAdjust strategies based on in-market performance and insights<\/p>\n
Brand Strategy & Development:<\/p>\n
\tDefine and maintain brand positioning and identity
\n\tBuild long-term brand equity and differentiation
\n\tLead innovation pipeline (new products, packaging, variants)
\n\tEnsure consistency across all consumer touchpoints<\/p>\n
Campaign Planning & Execution:<\/p>\n
\tDevelop and implement coordinateded marketing campaigns (ATL, BTL, Digital)
\n\tLead creative development with agencies
\n\tDrive consumer engagement through activations and experiences
\n\tEnsure excellence in execution across channels<\/p>\n
Stakeholder & Cross-Functional Management:<\/p>\n
\tCollaborate with:<\/p>\n
\t\tSales (trade execution)
\n\t\tFinance (budget control & return on investment tracking)
\n\t\tSupply Chain (product availability)
\n\t\tExternal agencies (creative, media, digital)<\/p>\n
\tEnsure alignment on brand priorities and execution plans<\/p>\n
Skills and Experience:<\/p>\n
Qualifications:<\/p>\n
\tBachelor\u2019s degree or equivalent experience in Marketing, Business, or related field
\n\t6\u201310 years\u2019 experience in FMCG\/consumer marketing
\n\tTried experience in brand management and campaign execution
\n\tExperience running budgets and delivering business results<\/p>\n
Skills & Experience:<\/p>\n
\tCritical thinking and planning
\n\tFinancial competence and budget management
\n\tStrong analytical and data interpretation skills
\n\tConsumer insight development
\n\tProject and collaborator management
\n\tCreativity and innovation mentality<\/p>\n
go to method of application \u00bb<\/p>\n
Use the link(s) below to apply on company website. \u00a0<\/p>\n
Apply Through:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Diageo","_company_website":"http:\/\/www.diageo.com","_company_tagline":"Diageo is the world\u2019s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[865,693,1336],"job-types":[687],"class_list":{"0":"post-96127","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/96127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=96127"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=96127"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=96127"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=96127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}