{"id":96178,"date":"2026-05-15T10:02:13","date_gmt":"2026-05-15T10:02:13","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/kenya\/job\/merchant-growth-lead\/"},"modified":"2026-05-15T10:02:35","modified_gmt":"2026-05-15T10:02:35","slug":"merchant-growth-lead","status":"publish","type":"job_listing","link":"https:\/\/jobs.dataaxisnode.com\/kenya\/job\/merchant-growth-lead\/","title":{"rendered":"Merchant Growth Lead"},"content":{"rendered":"<p>Your role:<\/p>\n<p>\tWe are looking for a\u00a0Merchant Growth Lead\u00a0to help us acquire and activate high-value merchant accounts. This is not a traditional sales role. We are looking for someone who can find the right merchants, get in front of decision-makers, close them, and help them go live and generate real sales on Tushop.<br \/>\n\tOur current focus is on high-volume accounts: wholesalers, FMCG manufacturers, distributors, markets, bulk sellers, and strong local retailers. Think accounts like large wholesalers, food distributors, household goods suppliers, office suppliers, and manufacturers with strong pricing and inventory.<\/p>\n<p>Key Responsibilities:<\/p>\n<p>\tIdentifying and building a pipeline of high-potential merchants, especially in FMCG, wholesale, distribution, manufacturing, markets, and bulk retail<br \/>\n\tGetting Tushop in front of owners, CEOs, commercial leads, and decision-makers<br \/>\n\tPitching Tushop\u2019s value proposition clearly and commercially<br \/>\n\tUnderstanding each merchant\u2019s business, pricing, supply, operations, and customer base<br \/>\n\tClosing merchants that have strong GMV potential and fit Tushop\u2019s ICP<br \/>\n\tWorking with our internal team to get merchants live quickly with the right catalogue, pricing, stock, and launch plan<br \/>\n\tSupporting early activation so merchants generate paid orders and meaningful GMV<br \/>\n\tTracking pipeline, follow-ups, conversion, launch status, and performance clearly<br \/>\n\tSharing market feedback that helps us improve our product, pricing, and go-to-market strategy<\/p>\n<p>The profile we&#8217;re likely to hire:<\/p>\n<p>\t3\u20136+ years of experience in sales, business development, partnerships, growth, trade marketing, key account management, or commercial roles<br \/>\n\tExperience or strong relationships in FMCG, manufacturing, distribution, retail, wholesale, e-commerce, logistics, or trade<br \/>\n\tComfortable selling to business owners, CEOs, founders, commercial directors, and senior operators\u00a0<br \/>\n\tHighly proactive and can open doors, follow up consistently, and push deals forward<br \/>\n\tUnderstands that the real work starts after the first meeting<br \/>\n\tCommercially sharp and can quickly assess whether an account is worth pursuing<br \/>\n\tOrganized enough to maintain a clear pipeline and report progress weekly<br \/>\n\tComfortable working in a startup environment where priorities move quickly and ownership matters<br \/>\n\tExisting relationships with FMCG manufacturers, distributors, wholesalers, market associations, or large retailers in Kenya is a plus<br \/>\n\tExperience launching or growing B2B\/B2B2C partnerships is a plus<br \/>\n\tExperience in e-commerce, trade marketing, route-to-market, or informal retail is a plus<br \/>\n\tComfort working with data, GMV targets, sales funnels, and activation metrics is a plus<\/p>\n<p>Apply Through:<\/p>\n<p>www.careers-page.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/www.careers-page.com","_company_name":"Tushop","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Tushop is a venture-backed technology-enabled company operating in Kenya. Our mission is to strengthen the welfare of communities by giving them more value with their groceries. We do so by aggregating communities\u2019 demand for groceries to help them access wholesale prices and provide convenient de... read morelivery to end-customers. Additionally, we work with Community Leaders, who earn an additional income for the work that they do in their communities.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[837,693,1342],"job-types":[687],"class_list":{"0":"post-96178","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-nairobi","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/96178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=96178"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=96178"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=96178"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=96178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}