Job Summary<\/p>\n
\tThe Performance Marketing Manager will lead and oversee the strategy, execution, and optimization of digital and performance marketing campaigns across multiple channels. This leadership role involves managing cross-functional collaboration, mentoring junior team members, and ensuring all marketing initiatives are aligned with the organization\u2019s goals for user acquisition, engagement, and revenue growth.
\n\tThe manager will also spearhead the integration of digital marketing with CRM systems, oversee content strategy, and leverage data-driven insights to guide decision-making and team performance.<\/p>\n
Key Responsibilities<\/p>\n
Leadership & Team Management<\/p>\n
\tLead, mentor, and develop the digital marketing team (associates, content creators, and external vendors) to ensure high performance and professional growth.
\n\tEstablish clear KPIs for digital marketing campaigns and monitor team performance against these metrics.
\n\tCoordinate cross-department efforts between product, sales, and creative teams to ensure alignment and resource efficiency.
\n\tFoster a culture of continuous learning, testing, and innovation in digital marketing practices.<\/p>\n
Strategic Performance & Paid Marketing Oversight<\/p>\n
\tDesign and manage multi-channel performance marketing strategies (Google Ads, Meta, LinkedIn, Twitter, and others) to achieve admissions and revenue objectives.
\n\tOversee the development of ad creatives, landing pages, and content in collaboration with the creative and product marketing teams.
\n\tMonitor, analyze, and present detailed campaign performance dashboards to senior leadership with actionable insights.
\n\tManage advertising budgets across platforms, ensuring optimal allocation for maximum ROI.
\n\tMaintain a Paid Media Playbook with updated strategies and lessons learned from experiments and A\/B tests.<\/p>\n
Content & Calendar Management<\/p>\n
\tLead the creation of an integrated content marketing strategy aligned with brand and business goals.
\n\tOversee the Moringa School Content Calendar, ensuring timely and relevant digital content across paid, earned, and owned channels.
\n\tApprove high-level campaign messaging, visuals, and copy for consistency and impact.
\n\tStay ahead of digital trends to introduce innovative content approaches.<\/p>\n
SEO & Digital Optimization<\/p>\n
\tDirect the implementation of SEO strategies to drive organic traffic and improve search visibility.
\n\tSupervise keyword research, technical SEO audits, and optimization of web content in collaboration with the product team.
\n\tEnsure SEO best practices are integrated across all digital campaigns and website enhancements.<\/p>\n
CRM & Conversion Funnel Leadership<\/p>\n
\tOversee the implementation of marketing automation workflows and CRM integrations.
\n\tEnsure the team tracks conversions and lead behaviors, addressing funnel drop-offs with targeted re-engagement campaigns.
\n\tDrive alignment between marketing and admissions teams to maintain a seamless lead-to-conversion journey.<\/p>\n
Copywriting & Campaign Storytelling<\/p>\n
\tProvide strategic direction for copywriting across email, display ads, and landing pages.
\n\tLead the development of brand-aligned messaging to elevate Moringa\u2019s positioning in the market.<\/p>\n
About You<\/p>\n
Desired Skills & Leadership Qualities:<\/p>\n
\tBachelor\u2019s degree in Marketing, Business, or a related field.
\n\t5+ years of experience in digital and performance marketing, with at least 2+ years in a managerial or team-lead role.
\n\tProven ability to lead, mentor, and motivate teams, driving accountability and measurable results.
\n\tExpertise in managing multi-channel marketing strategies and budgets.
\n\tStrong analytical mindset with the ability to communicate complex data into actionable strategies for senior leadership.
\n\tExcellent project management skills, with experience leading cross-functional initiatives.
\n\tAdvanced knowledge of SEO, CRM, email automation, and performance marketing platforms.
\n\tAbility to balance strategic thinking with hands-on execution.<\/p>\n
Apply Through:<\/p>\n
docs.google.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/docs.google.com","_company_name":"Moringa School","_company_website":"https:\/\/moringaschool.com","_company_tagline":"Founded in April 2014, Moringa School plays a crucial role in developing and nurturing highly potential individuals who are passionate about technology and want to take a lead role in mobile and web development through equipping them with life long skills. Through our top quality teachers, to our i... read morentensive curriculum we are creating world-class developers in Africa with the help of our partnership with Hack Reactor and many other coding schools from all around the world. We are dedicated to committing the majority of our profits back to our main mission of transforming higher education in Africa. Diversity We are an all inclusive school that is accepting of students and staff from all walks of life. Our ever growing community comprises of people from all backgrounds each and every one of whom share a passion for code. Vision Our vision is to increase access to high quality market driven education that empowers people to pursue excellence and transform society. Mission Our goal is to build human capacity by training people of varied technical ability in a holistic way; we focus on both technical proficiency and personal growth, meaning that graduates are effective learners and contributors, and well rounded employees and leaders.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[692],"job-categories":[699,693,1375],"job-types":[687],"class_list":["post-96763","job_listing","type-job_listing","status-publish","hentry","job_listing_region-nairobi","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings\/96763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=96763"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job_listing_region?post=96763"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-categories?post=96763"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/job-types?post=96763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}