Media Planning and Strategy:<\/p>\n
\tDevelop and implement media plans that align with client objectives and overall advertising strategy.
\n\tIdentify target audiences and recommend optimal media channels for campaign success.
\n\tDefine, measure and evaluate relevant media KPIs<\/p>\n
Media Buying and Negotiation:<\/p>\n
\tExecute media buys across digital and traditional channels, negotiating favorable terms and maximizing budget efficiency.
\n\tBuild and maintain relationships with media vendors to secure the best rates and placements.<\/p>\n
Campaign Optimization:<\/p>\n
\tMonitor and analyze campaign performance, making data-driven recommendations for optimization.
\n\tImplement A\/B testing strategies to refine targeting, creative, and other campaign elements.<\/p>\n
Budget Management:<\/p>\n
\tManage media budgets effectively, ensuring optimal allocation and ROI.
\n\tProvide regular budget updates and forecasts to clients and internal stakeholders.<\/p>\n
Reporting and Analysis:<\/p>\n
\tGenerate comprehensive reports on campaign performance, highlighting key metrics and insights.
\n\tConduct post-campaign analysis to identify areas for improvement and success stories.<\/p>\n
Collaboration:<\/p>\n
\tWork closely with the creative team, account managers, and clients to ensure seamless execution of campaigns.
\n\tStay informed about industry trends, technologies, and best practices.<\/p>\n
Requirements
\nQualifications:<\/p>\n
\tBachelor’s degree in Marketing, Advertising, Business, or related field.
\n\tProven experience 3 – 4 years working as a Media Buyer, with a strong focus on programmatic media buying.
\n\tIn-depth knowledge of programmatic advertising platforms, DSPs, SSPs, and ad exchanges.
\n\tProficiency in analysing data and interpreting performance metrics to optimize campaign strategies.
\n\tStrong negotiation skills and the ability to build and maintain relationships with media vendors and partners.
\n\tExcellent communication skills, both verbal and written, with the ability to articulate complex concepts and campaign insights effectively.
\n\tDetail-oriented with strong analytical and problem-solving abilities.
\n\tAbility to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
\n\tExperience with ad tech tools and platforms such as Google Marketing Platform, The Trade Desk, DV360, etc., is a plus.<\/p>\n
Apply Through:<\/p>\n
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