{"id":100255,"date":"2026-07-06T12:55:32","date_gmt":"2026-07-06T12:55:32","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/kenya\/uncategorized\/senior-business-development-officer-retail\/"},"modified":"2026-07-06T12:55:32","modified_gmt":"2026-07-06T12:55:32","slug":"senior-business-development-officer-retail","status":"publish","type":"post","link":"https:\/\/jobs.dataaxisnode.com\/kenya\/jobs\/nairobi\/senior-business-development-officer-retail\/","title":{"rendered":"Senior Business Development Officer &#8211; Retail"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"JobPosting\", \"title\": \"Senior Business Development Officer - Retail\", \"description\": \"Job Purpose:\\nThe position is responsible for building and driving Laser Insurance Brokers\u2019 retail insurance\u00a0business. The role holder will operationalize the dedicated Retail Distribution Unit, recruit and\u00a0lead a team of Direct Sales Agents DSAs, and grow profitable retail revenue in line with the\\nCompany\u2019s Strategic Plan. The position serves as the operational architect of the retail\u00a0distribution strategy, translating strategic intent into a structured, productive and compliant\u00a0sales channel.\\nKey Duties and Responsibilities:\\nDevelop and implement the Retail distribution strategy, annual sales plans, work\u00a0plans, and initiatives to achieve business growth, market expansion, and revenue\u00a0targets.\\nIdentify, develop, and convert new retail business opportunities by building sales\u00a0pipelines, expanding the Company's market footprint, and establishing strategic\u00a0relationships with clients, SACCOs, SMEs, Associations, community groups, and other\u00a0partners.\\nCoordinate and drive retail insurance distribution across the Group branch network\u00a0by leveraging branches as effective sales channels, supporting branch teams, and\u00a0ensuring consistent market coverage.\\nMarket and promote the Company's retail insurance products through targeted\u00a0sales campaigns, customer acquisition initiatives, Direct Sales Agents DSAs, branch\u00a0channels, and other approved distribution platforms.\\nRecruit, onboard, train, deploy, supervise, coach, and monitor the performance of\u00a0Direct Sales Agents DSAs, ensuring they are appropriately licensed, certified,\u00a0motivated, and equipped to achieve sales objectives while maintaining ethical\u00a0market conduct.\\nTranslate Unit revenue targets into individual and team sales targets, territories,\u00a0activity plans, and sales pipelines, while monitoring performance, conversion rates,\u00a0and productivity to achieve and exceed agreed business objectives.\\nDrive the sale of the Company's retail product portfolio both directly and through the\u00a0DSA team, ensuring sustainable growth, increased market penetration, and\u00a0achievement of revenue targets.\\nBuild and maintain strong customer relationships to support business acquisition,\u00a0client retention, cross-selling opportunities, high standards of customer service, fair\u00a0treatment of customers, and prompt resolution of client queries.\\nConduct market research, competitor analysis, and business intelligence to identify\u00a0emerging opportunities, market trends, and customer needs, and provide insights to\u00a0support product development and business growth.\\nEnsure all retail sales and distribution activities comply with Insurance Regulatory\u00a0Authority IRA regulations, Company policies, procedures, and established sales and\u00a0ethical conduct standards.\\nPrepare and submit periodic reports on sales performance, production, market\u00a0intelligence, pipeline status, and key performance indicators, together with\u00a0recommendations to support management decision-making and continuous improvement.\\nKnowledge, experience, and qualifications required Academic & Professional Qualifications\/Memberships to professional bodies:\\nBachelor\u2019s degree in insurance, Actuarial Science, Business, Marketing, Commerce, Economics or a related field.\\nProfessional qualification in insurance Diploma in Insurance, or progress towards ACII \/ AIIK is an added advantage.\\nCertificate of Proficiency COP in insurance, as required to transact insurance business in Kenya.\\nExperience Required:\\nAt least five 5 years\u2019 experience in insurance sales and distribution, preferably within retail, agency, microinsurance\/mass-market channels or related financial services.\\nDemonstrable experience leading or supervising a salesforce or agency team, with a track record of meeting revenue targets.\\nSound understanding of the Kenyan retail insurance market and the applicable regulatory environment.\", \"datePosted\": \"2026-07-06\", \"hiringOrganization\": {\"@type\": \"Organization\", \"name\": \"CPF Consulting\"}, \"jobLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Nairobi\", \"addressCountry\": \"KE\"}}, \"directApply\": true, \"validThrough\": \"2026-07-14T23:59:59\", \"employmentType\": \"FULL_TIME\"}<\/script><\/p>\n<p><strong>Company:<\/strong> CPF Consulting<\/p>\n<p><strong>Location:<\/strong> Nairobi<\/p>\n<p><strong>Job Type:<\/strong> Full Time<\/p>\n<p><strong>Apply Before:<\/strong> 2026-07-14<\/p>\n<h3>Job Description<\/h3>\n<p>Job Purpose:<br \/>The position is responsible for building and driving Laser Insurance Brokers\u2019 retail insurance\u00a0business. The role holder will operationalize the dedicated Retail Distribution Unit, recruit and\u00a0lead a team of Direct Sales Agents DSAs, and grow profitable retail revenue in line with the<br \/>Company\u2019s Strategic Plan. The position serves as the operational architect of the retail\u00a0distribution strategy, translating strategic intent into a structured, productive and compliant\u00a0sales channel.<br \/>Key Duties and Responsibilities:<br \/>Develop and implement the Retail distribution strategy, annual sales plans, work\u00a0plans, and initiatives to achieve business growth, market expansion, and revenue\u00a0targets.<br \/>Identify, develop, and convert new retail business opportunities by building sales\u00a0pipelines, expanding the Company&#8217;s market footprint, and establishing strategic\u00a0relationships with clients, SACCOs, SMEs, Associations, community groups, and other\u00a0partners.<br \/>Coordinate and drive retail insurance distribution across the Group branch network\u00a0by leveraging branches as effective sales channels, supporting branch teams, and\u00a0ensuring consistent market coverage.<br \/>Market and promote the Company&#8217;s retail insurance products through targeted\u00a0sales campaigns, customer acquisition initiatives, Direct Sales Agents DSAs, branch\u00a0channels, and other approved distribution platforms.<br \/>Recruit, onboard, train, deploy, supervise, coach, and monitor the performance of\u00a0Direct Sales Agents DSAs, ensuring they are appropriately licensed, certified,\u00a0motivated, and equipped to achieve sales objectives while maintaining ethical\u00a0market conduct.<br \/>Translate Unit revenue targets into individual and team sales targets, territories,\u00a0activity plans, and sales pipelines, while monitoring performance, conversion rates,\u00a0and productivity to achieve and exceed agreed business objectives.<br \/>Drive the sale of the Company&#8217;s retail product portfolio both directly and through the\u00a0DSA team, ensuring sustainable growth, increased market penetration, and\u00a0achievement of revenue targets.<br \/>Build and maintain strong customer relationships to support business acquisition,\u00a0client retention, cross-selling opportunities, high standards of customer service, fair\u00a0treatment of customers, and prompt resolution of client queries.<br \/>Conduct market research, competitor analysis, and business intelligence to identify\u00a0emerging opportunities, market trends, and customer needs, and provide insights to\u00a0support product development and business growth.<br \/>Ensure all retail sales and distribution activities comply with Insurance Regulatory\u00a0Authority IRA regulations, Company policies, procedures, and established sales and\u00a0ethical conduct standards.<br \/>Prepare and submit periodic reports on sales performance, production, market\u00a0intelligence, pipeline status, and key performance indicators, together with\u00a0recommendations to support management decision-making and continuous improvement.<br \/>Knowledge, experience, and qualifications required Academic &#038; Professional Qualifications\/Memberships to professional bodies:<br \/>Bachelor\u2019s degree in insurance, Actuarial Science, Business, Marketing, Commerce, Economics or a related field.<br \/>Professional qualification in insurance Diploma in Insurance, or progress towards ACII \/ AIIK is an added advantage.<br \/>Certificate of Proficiency COP in insurance, as required to transact insurance business in Kenya.<br \/>Experience Required:<br \/>At least five 5 years\u2019 experience in insurance sales and distribution, preferably within retail, agency, microinsurance\/mass-market channels or related financial services.<br \/>Demonstrable experience leading or supervising a salesforce or agency team, with a track record of meeting revenue targets.<br \/>Sound understanding of the Kenyan retail insurance market and the applicable regulatory environment.<\/p>\n<h3>How to Apply<\/h3>\n<p>If you meet the requirements stipulated for the above position, please write in confidence quoting the position title and reference number on the subject of the email or cover letter on or before 14th July, 2026 at 5.00 pm. Applications including Curriculum vitae, contact email and daytime telephone contacts, current position and remuneration, names and addresses of three referees should be emailed to resourcing@cpf.or.ke. Only short-listed candidates will be contacted. Our Client is an equal opportunity employer and as such canvassing in any form will lead to automatic disqualification.<br \/>Build your CV for free. Download in different templates.<\/p>\n<p><a href=\"https:\/\/www.myjobmag.co.ke\/job\/senior-business-development-officer-retail-cpf-consulting\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;padding:10px 20px;background:#2271b1;color:#fff;text-decoration:none;border-radius:4px;\">Apply Now<\/a><\/p>\n<p><small>Source: MyJobMag<\/small><\/p>\n<p><!-- job-expiry: 2026-07-14 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: CPF Consulting Location: Nairobi Job Type: Full Time Apply Before: 2026-07-14 Job Description Job Purpose:The position is responsible for building and driving Laser Insurance Brokers\u2019 retail insurance\u00a0business. The role holder will operationalize the dedicated Retail Distribution Unit, recruit and\u00a0lead a team of Direct Sales Agents DSAs, and grow profitable retail revenue in line with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1408,1409],"tags":[1592,1425,1413,1412],"class_list":["post-100255","post","type-post","status-publish","format-standard","hentry","category-jobs","category-nairobi","tag-cpf-consulting","tag-full-time","tag-job-listing","tag-myjobmag"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/100255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/comments?post=100255"}],"version-history":[{"count":0,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/100255\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=100255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/categories?post=100255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/tags?post=100255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}