{"id":101633,"date":"2026-07-15T12:56:42","date_gmt":"2026-07-15T12:56:42","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/kenya\/uncategorized\/national-sales-marketing-manager-2\/"},"modified":"2026-07-15T12:56:42","modified_gmt":"2026-07-15T12:56:42","slug":"national-sales-marketing-manager-2","status":"publish","type":"post","link":"https:\/\/jobs.dataaxisnode.com\/kenya\/jobs\/nairobi\/national-sales-marketing-manager-2\/","title":{"rendered":"National Sales &#038; Marketing Manager"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"JobPosting\", \"title\": \"National Sales & Marketing Manager\", \"description\": \"About Heritage Foods Ltd\\nHeritage Foods Ltd is a leading manufacturer committed to delivering high-quality products while driving innovation, customer satisfaction, and sustainable business growth. As part of our expansion strategy, we are seeking a dynamic, results-oriented, and visionary\\nNational Sales & Marketing Manager\\nto spearhead our commercial operations across Kenya and the East African region.\\nReporting directly to the General Manager, the successful candidate will be responsible for developing and implementing commercial strategies that drive revenue growth, strengthen market leadership, expand distribution networks, and build sustainable customer relationships.\\nKey Responsibilities\\nThe successful candidate will:\\nDevelop and execute the company's national sales and marketing strategy aligned with overall business objectives.\\nDrive sustainable revenue growth, profitability, customer acquisition, and market share expansion.\\nLead, coach, mentor, and develop a high-performing Sales and Marketing team.\\nEstablish and manage strong relationships with distributors, wholesalers, retailers, supermarkets, institutional customers, and other key accounts.\\nDevelop and implement effective Modern Trade and General Trade strategies.\\nIdentify, evaluate, and pursue new business opportunities, partnerships, and market expansion initiatives.\\nLead product launches, brand positioning, trade marketing, merchandising, promotional campaigns, and customer engagement activities.\\nOversee digital marketing initiatives, e-commerce growth, SEO, social media strategy, and online brand visibility.\\nMonitor market trends, customer insights, pricing, and competitor activities to support strategic decision-making.\\nPrepare and manage departmental budgets, sales forecasts, performance dashboards, and commercial reports.\\nWork collaboratively with Production, Finance, Supply Chain, Procurement, and other departments to ensure achievement of company objectives.\\nPromote a culture of accountability, innovation, customer focus, and continuous improvement.\\nEnsure effective sales planning, route-to-market optimization, and distributor performance management.\\nDeliver accurate sales forecasts and business performance analysis to senior management.\\nQualifications\\nBachelor's Degree in Marketing, Business Administration, Animal Nutrition, Veterinary Science, or a related field.\\nMBA will be an added advantage.\\nProfessional membership in a relevant professional body is desirable.\\nValid driving licence.\\nExperience\\nMinimum of five 5 years' experience in a senior Sales & Marketing leadership position.\\nExperience within FMCG, Animal Nutrition, Animal Feed, Manufacturing, Agribusiness, or a related industry is highly preferred.\\nDemonstrated success in:\\nBusiness development\\nDistributor management\\nKey account management\\nTrade marketing\\nBrand development\\nCommercial strategy execution\\nLeading and developing high-performing sales teams\\nCore Competencies\\nStrategic Leadership\\nSales & Business Development\\nCommercial Strategy\\nBrand & Product Marketing\\nTrade Marketing & Merchandising\\nDigital Marketing & E-commerce\\nFinancial & Commercial Acumen\\nNegotiation & Influencing Skills\\nCustomer Relationship Management\\nDistributor & Key Account Management\\nData Analysis & Business Reporting\\nExcellent Communication & Presentation Skills\\nLeadership, Coaching & Talent Development\\nHigh Integrity and Results Orientation\\nWhy Join Heritage Foods Ltd?\\nThis is an exciting opportunity to join one of Kenya's growing manufacturing companies where your leadership will directly contribute to business growth, market expansion, and commercial excellence. We offer a dynamic work environment, opportunities for professional growth, and the chance to make a lasting impact within the FMCG and Animal Nutrition industry\", \"datePosted\": \"2026-07-14\", \"hiringOrganization\": {\"@type\": \"Organization\", \"name\": \"Heritage Foods Kenya Limited\"}, \"jobLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Nairobi\", \"addressCountry\": \"KE\"}}, \"directApply\": true, \"validThrough\": \"2026-07-31T23:59:59\", \"employmentType\": \"FULL_TIME\"}<\/script><\/p>\n<p><strong>Company:<\/strong> Heritage Foods Kenya Limited<\/p>\n<p><strong>Location:<\/strong> Nairobi<\/p>\n<p><strong>Job Type:<\/strong> Full Time , Onsite<\/p>\n<p><strong>Apply Before:<\/strong> 2026-07-31<\/p>\n<h3>Job Description<\/h3>\n<p>About Heritage Foods Ltd<br \/>Heritage Foods Ltd is a leading manufacturer committed to delivering high-quality products while driving innovation, customer satisfaction, and sustainable business growth. As part of our expansion strategy, we are seeking a dynamic, results-oriented, and visionary<br \/>National Sales &#038; Marketing Manager<br \/>to spearhead our commercial operations across Kenya and the East African region.<br \/>Reporting directly to the General Manager, the successful candidate will be responsible for developing and implementing commercial strategies that drive revenue growth, strengthen market leadership, expand distribution networks, and build sustainable customer relationships.<br \/>Key Responsibilities<br \/>The successful candidate will:<br \/>Develop and execute the company&#8217;s national sales and marketing strategy aligned with overall business objectives.<br \/>Drive sustainable revenue growth, profitability, customer acquisition, and market share expansion.<br \/>Lead, coach, mentor, and develop a high-performing Sales and Marketing team.<br \/>Establish and manage strong relationships with distributors, wholesalers, retailers, supermarkets, institutional customers, and other key accounts.<br \/>Develop and implement effective Modern Trade and General Trade strategies.<br \/>Identify, evaluate, and pursue new business opportunities, partnerships, and market expansion initiatives.<br \/>Lead product launches, brand positioning, trade marketing, merchandising, promotional campaigns, and customer engagement activities.<br \/>Oversee digital marketing initiatives, e-commerce growth, SEO, social media strategy, and online brand visibility.<br \/>Monitor market trends, customer insights, pricing, and competitor activities to support strategic decision-making.<br \/>Prepare and manage departmental budgets, sales forecasts, performance dashboards, and commercial reports.<br \/>Work collaboratively with Production, Finance, Supply Chain, Procurement, and other departments to ensure achievement of company objectives.<br \/>Promote a culture of accountability, innovation, customer focus, and continuous improvement.<br \/>Ensure effective sales planning, route-to-market optimization, and distributor performance management.<br \/>Deliver accurate sales forecasts and business performance analysis to senior management.<br \/>Qualifications<br \/>Bachelor&#8217;s Degree in Marketing, Business Administration, Animal Nutrition, Veterinary Science, or a related field.<br \/>MBA will be an added advantage.<br \/>Professional membership in a relevant professional body is desirable.<br \/>Valid driving licence.<br \/>Experience<br \/>Minimum of five 5 years&#8217; experience in a senior Sales &#038; Marketing leadership position.<br \/>Experience within FMCG, Animal Nutrition, Animal Feed, Manufacturing, Agribusiness, or a related industry is highly preferred.<br \/>Demonstrated success in:<br \/>Business development<br \/>Distributor management<br \/>Key account management<br \/>Trade marketing<br \/>Brand development<br \/>Commercial strategy execution<br \/>Leading and developing high-performing sales teams<br \/>Core Competencies<br \/>Strategic Leadership<br \/>Sales &#038; Business Development<br \/>Commercial Strategy<br \/>Brand &#038; Product Marketing<br \/>Trade Marketing &#038; Merchandising<br \/>Digital Marketing &#038; E-commerce<br \/>Financial &#038; Commercial Acumen<br \/>Negotiation &#038; Influencing Skills<br \/>Customer Relationship Management<br \/>Distributor &#038; Key Account Management<br \/>Data Analysis &#038; Business Reporting<br \/>Excellent Communication &#038; Presentation Skills<br \/>Leadership, Coaching &#038; Talent Development<br \/>High Integrity and Results Orientation<br \/>Why Join Heritage Foods Ltd?<br \/>This is an exciting opportunity to join one of Kenya&#8217;s growing manufacturing companies where your leadership will directly contribute to business growth, market expansion, and commercial excellence. We offer a dynamic work environment, opportunities for professional growth, and the chance to make a lasting impact within the FMCG and Animal Nutrition industry<\/p>\n<h3>How to Apply<\/h3>\n<p>Qualified and interested candidates are invited to submit: A detailed Curriculum Vitae (CV) A Cover Letter Email: info@heritagefoods.co.ke Subject Line: Application \u2013 National Sales &#038; Marketing Manager Application Deadline: 31st July 2026 Close of Business (5:00 p.m.) Only shortlisted candidates will be contacted. Heritage Foods Ltd is an Equal Opportunity Employer committed to attracting, developing, and retaining exceptional talent.<br \/>Build your CV for free. Download in different templates.<\/p>\n<p><a href=\"https:\/\/www.myjobmag.co.ke\/job-application\/1278614\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;padding:10px 20px;background:#2271b1;color:#fff;text-decoration:none;border-radius:4px;\">Apply Now<\/a><\/p>\n<p><small>Source: MyJobMag<\/small><\/p>\n<p><!-- job-expiry: 2026-07-31 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Heritage Foods Kenya Limited Location: Nairobi Job Type: Full Time , Onsite Apply Before: 2026-07-31 Job Description About Heritage Foods LtdHeritage Foods Ltd is a leading manufacturer committed to delivering high-quality products while driving innovation, customer satisfaction, and sustainable business growth. As part of our expansion strategy, we are seeking a dynamic, results-oriented, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1408,1409],"tags":[1410,2156,1413,1412],"class_list":["post-101633","post","type-post","status-publish","format-standard","hentry","category-jobs","category-nairobi","tag-full-time-onsite","tag-heritage-foods-kenya-limited","tag-job-listing","tag-myjobmag"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/101633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/comments?post=101633"}],"version-history":[{"count":0,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/101633\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=101633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/categories?post=101633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/tags?post=101633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}