{"id":101754,"date":"2026-07-15T14:44:08","date_gmt":"2026-07-15T14:44:08","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/kenya\/uncategorized\/digital-marketing-manager\/"},"modified":"2026-07-15T14:44:08","modified_gmt":"2026-07-15T14:44:08","slug":"digital-marketing-manager","status":"publish","type":"post","link":"https:\/\/jobs.dataaxisnode.com\/kenya\/jobs\/nairobi\/digital-marketing-manager\/","title":{"rendered":"Digital Marketing Manager"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"JobPosting\", \"title\": \"Digital Marketing Manager\", \"description\": \"About the Role\\nAt Pavago, one of our clients is hiring a\u00a0Digital Marketing Manager\u00a0to lead and scale the company\u2019s B2B marketing strategy across the entire customer journey.\\nThis is not a coordinator role.\\nYou\u2019ll own the complete marketing engine\u2014from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.\\nYou\u2019ll work across:\\nDemand generation\\nPaid advertising\\nSEO\\nSocial media\\nEmail marketing\\nOutbound campaigns\\nPartnerships\\nMarketing analytics\\nThis is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.\\nIf you\u2019re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.\\nWhat You\u2019ll Own\\nMarketing Strategy & Leadership\\nDevelop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.\\nOwn the full marketing funnel, from awareness through customer acquisition and retention.\\nPartner closely with leadership and sales to drive pipeline and revenue growth.\\nBuild, mentor, and manage internal marketing resources and external contractors.\\nIdentify opportunities to improve acquisition, conversion, retention, and customer lifetime value.\\nMulti-Channel Campaign Management\\nLead and optimize campaigns across:\\nGoogle Ads\\nLinkedIn Ads\\nMeta Ads\\nSEO\\nEmail Marketing\\nOutbound Campaigns\\nPartnerships & Collaborations\\nYou will:\\nManage campaign budgets to maximize ROI.\\nOversee messaging, positioning, and creative direction.\\nEnsure consistent branding across every customer touchpoint.\\nContinuously optimize campaign performance.\\nDemand Generation & Growth\\nLaunch campaigns that generate qualified leads and pipeline.\\nBuild scalable lead-generation systems.\\nImprove landing pages and conversion funnels.\\nExecute A\/B testing across ads, emails, landing pages, and messaging.\\nCollaborate with content, design, sales, and technical teams to execute growth initiatives.\\nContinuously test new acquisition channels and marketing strategies.\\nAnalytics & Performance Reporting\\nTrack and optimize key marketing metrics, including:\\nMarketing Qualified Leads MQLs\\nSales Qualified Leads SQLs\\nCustomer Acquisition Cost CAC\\nMarketing ROI\\nWebsite Traffic\\nConversion Rates\\nLead-to-Opportunity Conversion\\nYou will:\\nBuild dashboards and executive reports.\\nPresent actionable insights and recommendations to leadership.\\nMake data-driven decisions that improve marketing performance.\\nRequirements\\nMust-Have Qualifications\\nExperience\\n5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.\\nExperience leading marketing initiatives in roles such as:\\nDigital Marketing Manager\\nSenior Marketing Manager\\nGrowth Marketing Manager\\nGrowth Lead\\nHead of Marketing\", \"datePosted\": \"2026-07-15\", \"hiringOrganization\": {\"@type\": \"Organization\", \"name\": \"Pavago\"}, \"jobLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Nairobi\", \"addressCountry\": \"KE\"}}, \"directApply\": true, \"validThrough\": \"2026-07-29T23:59:59\", \"employmentType\": \"FULL_TIME\"}<\/script><\/p>\n<p><strong>Company:<\/strong> Pavago<\/p>\n<p><strong>Location:<\/strong> Nairobi<\/p>\n<p><strong>Job Type:<\/strong> Full Time , Remote<\/p>\n<p><strong>Apply Before:<\/strong> 2026-07-29<\/p>\n<h3>Job Description<\/h3>\n<p>About the Role<br \/>At Pavago, one of our clients is hiring a\u00a0Digital Marketing Manager\u00a0to lead and scale the company\u2019s B2B marketing strategy across the entire customer journey.<br \/>This is not a coordinator role.<br \/>You\u2019ll own the complete marketing engine\u2014from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.<br \/>You\u2019ll work across:<br \/>Demand generation<br \/>Paid advertising<br \/>SEO<br \/>Social media<br \/>Email marketing<br \/>Outbound campaigns<br \/>Partnerships<br \/>Marketing analytics<br \/>This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.<br \/>If you\u2019re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.<br \/>What You\u2019ll Own<br \/>Marketing Strategy &#038; Leadership<br \/>Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.<br \/>Own the full marketing funnel, from awareness through customer acquisition and retention.<br \/>Partner closely with leadership and sales to drive pipeline and revenue growth.<br \/>Build, mentor, and manage internal marketing resources and external contractors.<br \/>Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.<br \/>Multi-Channel Campaign Management<br \/>Lead and optimize campaigns across:<br \/>Google Ads<br \/>LinkedIn Ads<br \/>Meta Ads<br \/>SEO<br \/>Email Marketing<br \/>Outbound Campaigns<br \/>Partnerships &#038; Collaborations<br \/>You will:<br \/>Manage campaign budgets to maximize ROI.<br \/>Oversee messaging, positioning, and creative direction.<br \/>Ensure consistent branding across every customer touchpoint.<br \/>Continuously optimize campaign performance.<br \/>Demand Generation &#038; Growth<br \/>Launch campaigns that generate qualified leads and pipeline.<br \/>Build scalable lead-generation systems.<br \/>Improve landing pages and conversion funnels.<br \/>Execute A\/B testing across ads, emails, landing pages, and messaging.<br \/>Collaborate with content, design, sales, and technical teams to execute growth initiatives.<br \/>Continuously test new acquisition channels and marketing strategies.<br \/>Analytics &#038; Performance Reporting<br \/>Track and optimize key marketing metrics, including:<br \/>Marketing Qualified Leads MQLs<br \/>Sales Qualified Leads SQLs<br \/>Customer Acquisition Cost CAC<br \/>Marketing ROI<br \/>Website Traffic<br \/>Conversion Rates<br \/>Lead-to-Opportunity Conversion<br \/>You will:<br \/>Build dashboards and executive reports.<br \/>Present actionable insights and recommendations to leadership.<br \/>Make data-driven decisions that improve marketing performance.<br \/>Requirements<br \/>Must-Have Qualifications<br \/>Experience<br \/>5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.<br \/>Experience leading marketing initiatives in roles such as:<br \/>Digital Marketing Manager<br \/>Senior Marketing Manager<br \/>Growth Marketing Manager<br \/>Growth Lead<br \/>Head of Marketing<\/p>\n<h3>How to Apply<\/h3>\n<p>Interested and qualified? Go to Pavago on apply.workable.com to apply<br \/>Build your CV for free. Download in different templates.<\/p>\n<p><a href=\"https:\/\/www.myjobmag.co.ke\/apply-now\/1278986\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;padding:10px 20px;background:#2271b1;color:#fff;text-decoration:none;border-radius:4px;\">Apply Now<\/a><\/p>\n<p><small>Source: MyJobMag<\/small><\/p>\n<p><!-- job-expiry: 2026-07-29 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Pavago Location: Nairobi Job Type: Full Time , Remote Apply Before: 2026-07-29 Job Description About the RoleAt Pavago, one of our clients is hiring a\u00a0Digital Marketing Manager\u00a0to lead and scale the company\u2019s B2B marketing strategy across the entire customer journey.This is not a coordinator role.You\u2019ll own the complete marketing engine\u2014from generating demand and building [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1408,1409],"tags":[1504,1413,1412,2169],"class_list":["post-101754","post","type-post","status-publish","format-standard","hentry","category-jobs","category-nairobi","tag-full-time-remote","tag-job-listing","tag-myjobmag","tag-pavago"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/101754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/comments?post=101754"}],"version-history":[{"count":0,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/101754\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=101754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/categories?post=101754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/tags?post=101754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}