{"id":101760,"date":"2026-07-15T14:49:21","date_gmt":"2026-07-15T14:49:21","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/kenya\/uncategorized\/linkedin-ads-specialist-2\/"},"modified":"2026-07-15T14:49:21","modified_gmt":"2026-07-15T14:49:21","slug":"linkedin-ads-specialist-2","status":"publish","type":"post","link":"https:\/\/jobs.dataaxisnode.com\/kenya\/jobs\/nairobi\/linkedin-ads-specialist-2\/","title":{"rendered":"LinkedIn Ads Specialist"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"JobPosting\", \"title\": \"LinkedIn Ads Specialist\", \"description\": \"What You\u2019ll Own\\nCampaign Strategy & Execution\\nBuild, launch, and manage LinkedIn advertising campaigns across multiple client accounts.\\nDevelop audience targeting strategies based on client objectives and buyer personas.\\nCreate campaign structures aligned with lead generation and brand awareness goals.\\nTest multiple ad formats, messaging, creatives, and offers to maximize performance.\\nManage campaign budgets while ensuring alignment with client KPIs.\\nCampaign Optimization\\nMonitor campaign performance daily and implement data-driven optimizations.\\nAdjust bids, budgets, audience targeting, placements, and creatives to improve results.\\nIdentify opportunities to reduce Cost Per Lead CPL while improving lead quality.\\nScale high-performing campaigns while maintaining efficiency.\\nContinuously test new campaign strategies and optimization techniques.\\nReporting & Performance Analysis\\nPrepare weekly and monthly campaign performance reports.\\nAnalyze key metrics and translate data into actionable recommendations.\\nMonitor campaign performance using metrics including:\\nLead Volume\\nLead Quality\\nCost Per Lead CPL\\nClick-Through Rate CTR\\nConversion Rate\\nReturn on Ad Spend ROAS\\nPresent campaign insights and optimization plans clearly to clients and internal stakeholders.\\nClient Communication & Account Management\\nPartner closely with clients to understand business objectives and campaign goals.\\nProvide proactive recommendations to improve campaign performance.\\nCommunicate campaign updates, performance trends, and optimization strategies professionally.\\nBuild trusted client relationships through consistent communication and measurable results.\\nContinuous Improvement\\nStay current on LinkedIn Ads features, targeting capabilities, and platform updates.\\nResearch emerging B2B advertising trends and best practices.\\nTest new campaign formats, bidding strategies, and audience segments.\\nRecommend process improvements that enhance campaign performance and operational efficiency.\\nRequirements\\nMust-Have Qualifications\\nExperience\\n2+ years of experience managing paid digital advertising campaigns.\\nProven hands-on experience with\u00a0LinkedIn Campaign Manager.\\nExperience managing multiple client accounts simultaneously.\\nExperience running B2B lead generation campaigns.\\nTechnical Skills\\nStrong understanding of LinkedIn advertising strategy and optimization.\\nExperience with audience segmentation and targeting.\\nStrong analytical skills with the ability to interpret campaign data.\\nExcellent reporting and presentation skills.\\nHigh attention to detail and strong organizational abilities.\\nExcellent written and verbal English communication skills.\\nAbility to work remotely during U.S. EST business hours.\", \"datePosted\": \"2026-07-15\", \"hiringOrganization\": {\"@type\": \"Organization\", \"name\": \"Pavago\"}, \"jobLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Nairobi\", \"addressCountry\": \"KE\"}}, \"directApply\": true, \"validThrough\": \"2026-07-29T23:59:59\", \"employmentType\": \"FULL_TIME\"}<\/script><\/p>\n<p><strong>Company:<\/strong> Pavago<\/p>\n<p><strong>Location:<\/strong> Nairobi<\/p>\n<p><strong>Job Type:<\/strong> Full Time<\/p>\n<p><strong>Apply Before:<\/strong> 2026-07-29<\/p>\n<h3>Job Description<\/h3>\n<p>What You\u2019ll Own<br \/>Campaign Strategy &#038; Execution<br \/>Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.<br \/>Develop audience targeting strategies based on client objectives and buyer personas.<br \/>Create campaign structures aligned with lead generation and brand awareness goals.<br \/>Test multiple ad formats, messaging, creatives, and offers to maximize performance.<br \/>Manage campaign budgets while ensuring alignment with client KPIs.<br \/>Campaign Optimization<br \/>Monitor campaign performance daily and implement data-driven optimizations.<br \/>Adjust bids, budgets, audience targeting, placements, and creatives to improve results.<br \/>Identify opportunities to reduce Cost Per Lead CPL while improving lead quality.<br \/>Scale high-performing campaigns while maintaining efficiency.<br \/>Continuously test new campaign strategies and optimization techniques.<br \/>Reporting &#038; Performance Analysis<br \/>Prepare weekly and monthly campaign performance reports.<br \/>Analyze key metrics and translate data into actionable recommendations.<br \/>Monitor campaign performance using metrics including:<br \/>Lead Volume<br \/>Lead Quality<br \/>Cost Per Lead CPL<br \/>Click-Through Rate CTR<br \/>Conversion Rate<br \/>Return on Ad Spend ROAS<br \/>Present campaign insights and optimization plans clearly to clients and internal stakeholders.<br \/>Client Communication &#038; Account Management<br \/>Partner closely with clients to understand business objectives and campaign goals.<br \/>Provide proactive recommendations to improve campaign performance.<br \/>Communicate campaign updates, performance trends, and optimization strategies professionally.<br \/>Build trusted client relationships through consistent communication and measurable results.<br \/>Continuous Improvement<br \/>Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.<br \/>Research emerging B2B advertising trends and best practices.<br \/>Test new campaign formats, bidding strategies, and audience segments.<br \/>Recommend process improvements that enhance campaign performance and operational efficiency.<br \/>Requirements<br \/>Must-Have Qualifications<br \/>Experience<br \/>2+ years of experience managing paid digital advertising campaigns.<br \/>Proven hands-on experience with\u00a0LinkedIn Campaign Manager.<br \/>Experience managing multiple client accounts simultaneously.<br \/>Experience running B2B lead generation campaigns.<br \/>Technical Skills<br \/>Strong understanding of LinkedIn advertising strategy and optimization.<br \/>Experience with audience segmentation and targeting.<br \/>Strong analytical skills with the ability to interpret campaign data.<br \/>Excellent reporting and presentation skills.<br \/>High attention to detail and strong organizational abilities.<br \/>Excellent written and verbal English communication skills.<br \/>Ability to work remotely during U.S. EST business hours.<\/p>\n<h3>How to Apply<\/h3>\n<p>Interested and qualified? Go to Pavago on apply.workable.com to apply<br \/>Build your CV for free. Download in different templates.<\/p>\n<p><a href=\"https:\/\/www.myjobmag.co.ke\/apply-now\/1278994\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;padding:10px 20px;background:#2271b1;color:#fff;text-decoration:none;border-radius:4px;\">Apply Now<\/a><\/p>\n<p><small>Source: MyJobMag<\/small><\/p>\n<p><!-- job-expiry: 2026-07-29 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Pavago Location: Nairobi Job Type: Full Time Apply Before: 2026-07-29 Job Description What You\u2019ll OwnCampaign Strategy &#038; ExecutionBuild, launch, and manage LinkedIn advertising campaigns across multiple client accounts.Develop audience targeting strategies based on client objectives and buyer personas.Create campaign structures aligned with lead generation and brand awareness goals.Test multiple ad formats, messaging, creatives, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1408,1409],"tags":[1425,1413,1412,2169],"class_list":["post-101760","post","type-post","status-publish","format-standard","hentry","category-jobs","category-nairobi","tag-full-time","tag-job-listing","tag-myjobmag","tag-pavago"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/101760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/comments?post=101760"}],"version-history":[{"count":0,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/101760\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=101760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/categories?post=101760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/tags?post=101760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}