{"id":106669,"date":"2026-08-10T07:02:45","date_gmt":"2026-08-10T07:02:45","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/kenya\/uncategorized\/senior-lifecycle-manager\/"},"modified":"2026-08-10T07:02:45","modified_gmt":"2026-08-10T07:02:45","slug":"senior-lifecycle-manager","status":"publish","type":"post","link":"https:\/\/jobs.dataaxisnode.com\/kenya\/jobs\/kiambu\/senior-lifecycle-manager\/","title":{"rendered":"Senior Lifecycle Manager"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"JobPosting\", \"title\": \"Senior Lifecycle Manager\", \"description\": \"Responsibilities\\nOwn and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;\\nBuild high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;\\nDesign segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;\\nDeploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;\\nOptimize customer journeys through experimentation A\/B, multivariate, holdout groups with a focus on LTV, retention, churn, and CAC payback;\\nOwn CRM infrastructure Customer.io, Mixpanel, Salesforce, etc. and coordinate with engineering\/data to streamline workflows and data quality;\\nCollaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;\\nEstablish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.\\nRequirements\\nExperience and Skills\\n3+ years\u2019 experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate;\\nProven ability to scale lifecycle programs using marketing automation platforms Customer.io, Braze, Iterable, Salesforce, etc.;\\nStrong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker\/Tableau;\\nExperience with AI\/ML in marketing - personalization engines, churn models, LTV prediction, or content automation;\\nAbility to partner with Product, Data, Growth, and CX to drive measurable business outcomes;\\nExcellent project management and communication skills;\\nA bias for testing, learning, and execution - and a track record of building systems that scale\\nSoft Skills\\nStrategic thinker with strong commercial judgment.\\nHands-on and results-oriented leader with a bias for action.\\nExcellent communicator able to influence senior stakeholders and cross-functional teams.\\nAdaptable to complex, fast-changing environments across multiple markets.\\nHigh energy, integrity, and resilience under pressure.\", \"datePosted\": \"2026-08-06\", \"hiringOrganization\": {\"@type\": \"Organization\", \"name\": \"Tatu City Limited\"}, \"jobLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Kiambu\", \"addressCountry\": \"KE\"}}, \"directApply\": true, \"validThrough\": \"2026-08-20T23:59:59\", \"employmentType\": \"FULL_TIME\"}<\/script><\/p>\n<p><strong>Company:<\/strong> Tatu City Limited<\/p>\n<p><strong>Location:<\/strong> Kiambu<\/p>\n<p><strong>Job Type:<\/strong> Full Time<\/p>\n<p><strong>Apply Before:<\/strong> 2026-08-20<\/p>\n<h3>Job Description<\/h3>\n<p>Responsibilities<br \/>Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;<br \/>Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;<br \/>Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;<br \/>Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;<br \/>Optimize customer journeys through experimentation A\/B, multivariate, holdout groups with a focus on LTV, retention, churn, and CAC payback;<br \/>Own CRM infrastructure Customer.io, Mixpanel, Salesforce, etc. and coordinate with engineering\/data to streamline workflows and data quality;<br \/>Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;<br \/>Establish and track lifecycle KPIs &#8211; from conversion to revenue per user &#8211; and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.<br \/>Requirements<br \/>Experience and Skills<br \/>3+ years\u2019 experience in lifecycle, CRM, retention, or performance marketing &#8211; ideally in real estate;<br \/>Proven ability to scale lifecycle programs using marketing automation platforms Customer.io, Braze, Iterable, Salesforce, etc.;<br \/>Strong command of data &#8211; from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker\/Tableau;<br \/>Experience with AI\/ML in marketing &#8211; personalization engines, churn models, LTV prediction, or content automation;<br \/>Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;<br \/>Excellent project management and communication skills;<br \/>A bias for testing, learning, and execution &#8211; and a track record of building systems that scale<br \/>Soft Skills<br \/>Strategic thinker with strong commercial judgment.<br \/>Hands-on and results-oriented leader with a bias for action.<br \/>Excellent communicator able to influence senior stakeholders and cross-functional teams.<br \/>Adaptable to complex, fast-changing environments across multiple markets.<br \/>High energy, integrity, and resilience under pressure.<\/p>\n<h3>Requirements<\/h3>\n<p>Experience and Skills<br \/>3+ years\u2019 experience in lifecycle, CRM, retention, or performance marketing &#8211; ideally in real estate; Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.); Strong command of data &#8211; from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker\/Tableau; Experience with AI\/ML in marketing &#8211; personalization engines, churn models, LTV prediction, or content automation; Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes; Excellent project management and communication skills; A bias for testing, learning, and execution &#8211; and a track record of building systems that scale<br \/>Soft Skills<br \/>Strategic thinker with strong commercial judgment. Hands-on and results-oriented leader with a bias for action. Excellent communicator able to influence senior stakeholders and cross-functional teams. Adaptable to complex, fast-changing environments across multiple markets. High energy, integrity, and resilience under pressure.<\/p>\n<h3>How to Apply<\/h3>\n<p>Interested and qualified? Go to Tatu City Limited on jobs.workable.com to apply<br \/>Build your CV for free. Download in different templates.<\/p>\n<p><a href=\"https:\/\/www.myjobmag.co.ke\/apply-now\/1299034\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;padding:10px 20px;background:#2271b1;color:#fff;text-decoration:none;border-radius:4px;\">Apply Now<\/a><\/p>\n<p><small>Source: MyJobMag<\/small><\/p>\n<p><!-- job-expiry: 2026-08-20 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Tatu City Limited Location: Kiambu Job Type: Full Time Apply Before: 2026-08-20 Job Description ResponsibilitiesOwn and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;Design segmentation and targeting logic that supports personalization [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1408,1430],"tags":[1425,1413,1412,1612],"class_list":["post-106669","post","type-post","status-publish","format-standard","hentry","category-jobs","category-kiambu","tag-full-time","tag-job-listing","tag-myjobmag","tag-tatu-city-limited"],"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/106669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/comments?post=106669"}],"version-history":[{"count":0,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/106669\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=106669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/categories?post=106669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/tags?post=106669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}