{"id":99851,"date":"2026-07-03T12:59:30","date_gmt":"2026-07-03T12:59:30","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/kenya\/uncategorized\/commercial-lead\/"},"modified":"2026-07-03T12:59:30","modified_gmt":"2026-07-03T12:59:30","slug":"commercial-lead","status":"publish","type":"post","link":"https:\/\/jobs.dataaxisnode.com\/kenya\/jobs\/kiambu\/commercial-lead\/","title":{"rendered":"Commercial Lead"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"JobPosting\", \"title\": \"Commercial Lead\", \"description\": \"Overview\\nWe have an exciting career opportunity for the commercial lead for our client an agricultural value chain dealer who is based in\\nLimuru\\nto lead the commercial aspect of the business.\\nThe commercial lead will be responsible for driving the Company's revenue growth by developing and executing commercial strategies, expanding the customer base, building strategic partnerships, managing key client relationships, and ensuring sustainable business growth. The role works closely with Operations, Technology, Finance, and Sourcing teams to deliver value to customers across the agricultural value chain.\\nThe position holder will or may lead a team of:\\nBusiness Development Officers\\nKey Account Managers\\nSales Representatives\\nCustomer Success Team where applicable\\nJob description\\nCommercial Strategy\\nDevelop and implement the Company's commercial strategy aligned with business objectives.\\nIdentify new market opportunities and revenue streams.\\nMonitor market trends, customer needs, and competitor activities.\\nBusiness Development\\nGenerate new business opportunities across the agricultural value chain.\\nAcquire and onboard buyers, suppliers, farmers, cooperatives, and institutional clients.\\nDevelop proposals, negotiate contracts, and close commercial deals.\\nSales Management\\nDevelop and achieve annual and quarterly sales targets.\\nManage the sales pipeline and monitor conversion rates.\\nLead and coach the commercial team to achieve performance targets.\\nCustomer Relationship Management\\nBuild and maintain strong relationships with key customers and strategic partners.\\nEnsure high customer satisfaction and retention.\\nAddress customer concerns and identify opportunities for account growth.\\nPartnerships\\nEstablish partnerships with financial institutions, development partners, agribusinesses, cooperatives, and government agencies.\\nNegotiate mutually beneficial commercial agreements.\\nIdentify strategic collaborations that expand the Company's market reach.\\nRevenue Growth\\nDrive revenue and profitability across all products and services.\\nMonitor pricing strategies and commercial performance.\\nRecommend initiatives that improve customer acquisition and retention.\\nMarket Intelligence\\nConduct market research and competitor analysis.\\nProvide commercial insights to support product development and strategic decision-making.\\nIdentify emerging trends in digital agriculture and agri-financing.\\nTeam Leadership\\nLead, mentor, and develop the commercial team.\\nSet clear performance objectives and conduct regular performance reviews.\\nFoster a high-performance, customer-focused culture.\\nReporting\\nPrepare weekly and monthly commercial performance reports.\\nTrack sales performance against targets.\\nPresent commercial updates and recommendations to the CEO.\\nRequirements\\nQualifications\\nBachelor's Degree in Business Administration, Commerce, Marketing, Agribusiness, Economics, or a related field.\\nA Master's degree is an added advantage.\\nProfessional qualifications in Sales, Marketing, or Business Development are an added advantage.\\nExperience\\nMinimum of 7 years' experience in commercial, sales, business development, or strategic partnerships.\\nAt least 3 years in a senior leadership role.\\nExperience in agribusiness, agricultural technology AgTech, digital marketplaces, financial services, or e-commerce is highly desirable.\\nProven track record of achieving revenue growth and leading high-performing commercial teams.\", \"datePosted\": \"2026-07-02\", \"hiringOrganization\": {\"@type\": \"Organization\", \"name\": \"Reeds Africa Consult\"}, \"jobLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Kiambu\", \"addressCountry\": \"KE\"}}, \"directApply\": true, \"validThrough\": \"2026-07-30T23:59:59\", \"employmentType\": \"FULL_TIME\"}<\/script><\/p>\n<p><strong>Company:<\/strong> Reeds Africa Consult<\/p>\n<p><strong>Location:<\/strong> Kiambu<\/p>\n<p><strong>Job Type:<\/strong> Full Time<\/p>\n<p><strong>Apply Before:<\/strong> 2026-07-30<\/p>\n<h3>Job Description<\/h3>\n<p>Overview<br \/>We have an exciting career opportunity for the commercial lead for our client an agricultural value chain dealer who is based in<br \/>Limuru<br \/>to lead the commercial aspect of the business.<br \/>The commercial lead will be responsible for driving the Company&#8217;s revenue growth by developing and executing commercial strategies, expanding the customer base, building strategic partnerships, managing key client relationships, and ensuring sustainable business growth. The role works closely with Operations, Technology, Finance, and Sourcing teams to deliver value to customers across the agricultural value chain.<br \/>The position holder will or may lead a team of:<br \/>Business Development Officers<br \/>Key Account Managers<br \/>Sales Representatives<br \/>Customer Success Team where applicable<br \/>Job description<br \/>Commercial Strategy<br \/>Develop and implement the Company&#8217;s commercial strategy aligned with business objectives.<br \/>Identify new market opportunities and revenue streams.<br \/>Monitor market trends, customer needs, and competitor activities.<br \/>Business Development<br \/>Generate new business opportunities across the agricultural value chain.<br \/>Acquire and onboard buyers, suppliers, farmers, cooperatives, and institutional clients.<br \/>Develop proposals, negotiate contracts, and close commercial deals.<br \/>Sales Management<br \/>Develop and achieve annual and quarterly sales targets.<br \/>Manage the sales pipeline and monitor conversion rates.<br \/>Lead and coach the commercial team to achieve performance targets.<br \/>Customer Relationship Management<br \/>Build and maintain strong relationships with key customers and strategic partners.<br \/>Ensure high customer satisfaction and retention.<br \/>Address customer concerns and identify opportunities for account growth.<br \/>Partnerships<br \/>Establish partnerships with financial institutions, development partners, agribusinesses, cooperatives, and government agencies.<br \/>Negotiate mutually beneficial commercial agreements.<br \/>Identify strategic collaborations that expand the Company&#8217;s market reach.<br \/>Revenue Growth<br \/>Drive revenue and profitability across all products and services.<br \/>Monitor pricing strategies and commercial performance.<br \/>Recommend initiatives that improve customer acquisition and retention.<br \/>Market Intelligence<br \/>Conduct market research and competitor analysis.<br \/>Provide commercial insights to support product development and strategic decision-making.<br \/>Identify emerging trends in digital agriculture and agri-financing.<br \/>Team Leadership<br \/>Lead, mentor, and develop the commercial team.<br \/>Set clear performance objectives and conduct regular performance reviews.<br \/>Foster a high-performance, customer-focused culture.<br \/>Reporting<br \/>Prepare weekly and monthly commercial performance reports.<br \/>Track sales performance against targets.<br \/>Present commercial updates and recommendations to the CEO.<br \/>Requirements<br \/>Qualifications<br \/>Bachelor&#8217;s Degree in Business Administration, Commerce, Marketing, Agribusiness, Economics, or a related field.<br \/>A Master&#8217;s degree is an added advantage.<br \/>Professional qualifications in Sales, Marketing, or Business Development are an added advantage.<br \/>Experience<br \/>Minimum of 7 years&#8217; experience in commercial, sales, business development, or strategic partnerships.<br \/>At least 3 years in a senior leadership role.<br \/>Experience in agribusiness, agricultural technology AgTech, digital marketplaces, financial services, or e-commerce is highly desirable.<br \/>Proven track record of achieving revenue growth and leading high-performing commercial teams.<\/p>\n<h3>How to Apply<\/h3>\n<p>Interested and qualified? Go to Reeds Africa Consult on reedsafricaconsult.com to apply<br \/>Build your CV for free. Download in different templates.<\/p>\n<p><a href=\"https:\/\/www.myjobmag.co.ke\/apply-now\/1267679\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;padding:10px 20px;background:#2271b1;color:#fff;text-decoration:none;border-radius:4px;\">Apply Now<\/a><\/p>\n<p><small>Source: MyJobMag<\/small><\/p>\n<p><!-- job-expiry: 2026-07-30 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Reeds Africa Consult Location: Kiambu Job Type: Full Time Apply Before: 2026-07-30 Job Description OverviewWe have an exciting career opportunity for the commercial lead for our client an agricultural value chain dealer who is based inLimuruto lead the commercial aspect of the business.The commercial lead will be responsible for driving the Company&#8217;s revenue growth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1408,1430],"tags":[1425,1413,1412,1486],"class_list":["post-99851","post","type-post","status-publish","format-standard","hentry","category-jobs","category-kiambu","tag-full-time","tag-job-listing","tag-myjobmag","tag-reeds-africa-consult"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/99851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/comments?post=99851"}],"version-history":[{"count":0,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/posts\/99851\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/media?parent=99851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/categories?post=99851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/kenya\/wp-json\/wp\/v2\/tags?post=99851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}