This role supports the Digital business and as a Senior BI Analyst, you will work on a diverse range of projects, providing insightful and actionable analyses to support recommendations on commercial decisions.
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\n This role sits within our centralised Analytics department. Our mission is to provide insight relative to Marketing, Customer Insights, Safer Gambling and establish a strong culture of data-driven decision making in our organisation’s strategy.\u00a0This role supports the Digital business and as a Senior BI Analyst, you will work on a diverse range of projects, providing insightful and actionable analyses to support recommendations on commercial decisions, on areas such as acquisition, CRM and loyalty programs, cross-sell strategies, churn and customer behaviour.\u00a0Main Accountabilities & Responsibilities:Customer InsightsInterpret and analyse a suite of daily, weekly, and monthly dashboards to identify key trends, opportunities, and risks across the business.Targeted Analytics for CRM Campaigns: Deliver deep-dive performance analysis across CRM journeys (email, SMS, direct mail).Provide segment-level analysis to guide targeting, cadence, and channel mix decisions.Evaluate uplift, conversion, and retention metrics to influence future planning.CRM Campaign Testing & Experimentation Support test design and control group methodologies for CRM campaigns.Interpret results of control group experiments to inform strategic rollouts.Standardised reporting and ROI analysisEnsuring a test and control culture to statistically prove success of campaigns and promotional activities. Determining key success criteria and providing independent measurement of\u00a0ROI on business activities.Stakeholder engagementBuild and maintain close working relationships with key stakeholders across Marketing, CRM and Commercial teams. Present analytical findings and collaborate on strategies to drive business performance.Champion customer centricityAdvocate for a customer-centric approach throughout the organization, driving commercial and ROI-focused decisions that prioritize both customer satisfaction and player protection.MentorshipProvide guidance and mentorship to junior analysts within the team.Ad-hoc analysisProviding ad hoc analysis to support various business departments, providing clear and actionable insights that contribute to strategic decision-making.\u00a0What\u2019s needed for success \u2013 Experience & Qualifications\u00a0Qualifications \/ Experience\u00a0Graduate and\/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience.More than\u00a03\u00a0years working experience in an analytical role, preferably within the gambling or gaming industry.\u00a0Proficient in SQL and one or more of the following: Python, R, SAS\u00a0Knowledge of Data visualisation software,\u00a0Power BI\u00a0preferrableProven ability to analyse large sets and translate them into insights and actionable business recommendationsStrong communication, collaboration, and presentation skills, with the ability to convey complex information to a variety of stakeholders\u00a0Personal Qualities\u00a0Strong problem-solving skills with a keen attention to detail.Strategic thinker with the ability to be tactically responsive to changing business needs.\u00a0Confidence in analysing and interpreting complex data, providing clarity in discussions to achieve resolutions.\u00a0Ability to present a credible and positive image both internally and externally.\u00a0What will you get in return?Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment \u2013 so you can #BeYourself.\u00a0\u00a0Wellbeing@Rank is important… From hybrid working and colleague support networks to menopause support and weekly PepTalks, we\u2019re here for you.We\u2019ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.\u00a0\u00a0Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.\u202f\u00a0From pensions to bonus schemes, and private medical insurance to life insurance \u2013 we’ve got you covered.\u00a0*Our benefits vary by brand and\/or location. Please have a chat with your local Talent Acquisition specialist to find out what\u2019s in place in your location.\u202f\u202f\u00a0\u00a0The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.\u00a0We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.<\/p>\n
Level 7, Block B, Nexera Technology Park Tower, Cote D\u2019Or Technopole, Moka, Ebene, Mauritius<\/p>\n
Phone: 4021984<\/p>\n
Apply Via:<\/p>\n
recruit@rank.com<\/p>\n
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