{"id":1172,"date":"2026-07-15T20:01:28","date_gmt":"2026-07-15T20:01:28","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/nigeria\/uncategorized\/product-marketing-specialist\/"},"modified":"2026-07-15T20:01:28","modified_gmt":"2026-07-15T20:01:28","slug":"product-marketing-specialist","status":"publish","type":"post","link":"https:\/\/jobs.dataaxisnode.com\/nigeria\/jobs\/lagos\/product-marketing-specialist\/","title":{"rendered":"Product Marketing Specialist"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"JobPosting\", \"title\": \"Product Marketing Specialist\", \"description\": \"Job Summary\\nThe Product Marketing Specialist is responsible for developing and executing go-to-market strategies that drive product awareness, customer acquisition, engagement, and revenue growth.\\nThe role bridges the gap between Product, Sales, Customer Success, and Marketing by translating product features into compelling customer value propositions and delivering impactful marketing campaigns.\\nKey Responsibilities\\nProduct Marketing Strategy:\\nDevelop and execute product marketing plans aligned with business objectives.\\nDefine product positioning, messaging, and unique value propositions.\\nConduct market research to understand customer needs, industry trends, and competitors.\\nIdentify target customer segments and buyer personas.\\nGo-to-Market GTM:\\nLead product launch and re-launch initiatives.\\nCoordinate cross-functional teams to ensure successful product launches.\\nDevelop GTM strategies for new features, services, and product updates.\\nCreate launch timelines and monitor execution.\\nContent Development:\\nProduce compelling marketing materials including:\\nProduct brochures\\nProduct one-pagers\\nSales decks\\nWebsite copy\\nLanding pages\\nEmail campaigns\\nProduct videos\\nCase studies\\nWhite papers.\\nDigital Marketing:\\nExecute digital campaigns across:\\nGoogle Ads\\nLinkedIn\\nFacebook\\nInstagram\\nX Twitter\\nEmail Marketing\\nCollaborate with the digital marketing team to optimize campaign performance.\\nMonitor campaign KPIs and ROI.\\nSales Enablement:\\nDevelop sales enablement materials.\\nTrain sales teams on product positioning and competitive advantages.\\nSupport proposal development and client presentations.\\nCreate FAQs and objection-handling guides.\\nCustomer Insights:\\nCollect customer feedback through surveys and interviews.\\nAnalyze customer behavior and product adoption.\\nRecommend improvements based on market insights.\\nPerformance Analysis:\\nTrack marketing campaign performance.\\nMeasure product adoption and customer engagement.\\nPrepare monthly marketing performance reports.\\nRecommend optimization strategies based on analytics.\\nKey Performance Indicators KPIs\\nProduct adoption rate\\nCustomer acquisition growth\\nMarketing Qualified Leads MQLs\\nSales Qualified Leads SQLs\\nProduct launch success rate\\nCampaign ROI\\nWebsite traffic\\nLanding page conversion rate\\nEmail open and click-through rates\\nCustomer engagement\\nProduct revenue growth\\nLead-to-customer conversion rate\\nCustomer retention rate\\nCost per Acquisition CPA\\nReturn on Marketing Investment ROMI.\\nQualifications\\nBachelor's degree in Marketing, Business Administration, Communications, or a related discipline.\\nProfessional certifications in Digital Marketing or Product Marketing are an added advantage.\\n3\u20135 years of experience in Product Marketing, Brand Marketing, or Digital Marketing.\\nExperience marketing technology, SaaS, fintech, or digital products is preferred.\\nProven experience managing successful product launches.\\nTechnical Skills:\\nProduct Marketing\\nGo-to-Market Strategy\\nProduct Positioning\\nCompetitive Analysis\\nMarket Research\\nDigital Marketing\\nSEO & SEM\\nEmail Marketing\\nGoogle Analytics GA4\\nCRM platforms HubSpot, Salesforce, Zoho, etc.\\nMarketing Automation Tools\\nMicrosoft Office Suite\\nCanva\\nFigma preferred\\nPower BI or Tableau advantage\\nBasic HTML\/CMS knowledge advantage.\\nSuccess Measures\\nThe Product Marketing Specialist will be considered successful by:\\nIncreasing product awareness and market penetration.\\nDriving qualified leads and customer acquisition.\\nDelivering successful product launches on schedule.\\nImproving product adoption and customer engagement.\\nSupporting revenue growth through effective marketing initiatives.\\nEquipping the sales team with high-quality sales enablement materials.\\nProducing measurable improvements in campaign performance and marketing ROI.\", \"datePosted\": \"2026-07-15\", \"hiringOrganization\": {\"@type\": \"Organization\", \"name\": \"Structured Resource Business Limited\"}, \"jobLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressLocality\": \"Lagos\", \"addressCountry\": \"NG\"}}, \"directApply\": true, \"validThrough\": \"2026-07-29T23:59:59\", \"employmentType\": \"FULL_TIME\"}<\/script><\/p>\n<p><strong>Company:<\/strong> Structured Resource Business Limited<\/p>\n<p><strong>Location:<\/strong> Lagos<\/p>\n<p><strong>Job Type:<\/strong> Full Time<\/p>\n<p><strong>Apply Before:<\/strong> 2026-07-29<\/p>\n<h3>Job Description<\/h3>\n<p>Job Summary<br \/>The Product Marketing Specialist is responsible for developing and executing go-to-market strategies that drive product awareness, customer acquisition, engagement, and revenue growth.<br \/>The role bridges the gap between Product, Sales, Customer Success, and Marketing by translating product features into compelling customer value propositions and delivering impactful marketing campaigns.<br \/>Key Responsibilities<br \/>Product Marketing Strategy:<br \/>Develop and execute product marketing plans aligned with business objectives.<br \/>Define product positioning, messaging, and unique value propositions.<br \/>Conduct market research to understand customer needs, industry trends, and competitors.<br \/>Identify target customer segments and buyer personas.<br \/>Go-to-Market GTM:<br \/>Lead product launch and re-launch initiatives.<br \/>Coordinate cross-functional teams to ensure successful product launches.<br \/>Develop GTM strategies for new features, services, and product updates.<br \/>Create launch timelines and monitor execution.<br \/>Content Development:<br \/>Produce compelling marketing materials including:<br \/>Product brochures<br \/>Product one-pagers<br \/>Sales decks<br \/>Website copy<br \/>Landing pages<br \/>Email campaigns<br \/>Product videos<br \/>Case studies<br \/>White papers.<br \/>Digital Marketing:<br \/>Execute digital campaigns across:<br \/>Google Ads<br \/>LinkedIn<br \/>Facebook<br \/>Instagram<br \/>X Twitter<br \/>Email Marketing<br \/>Collaborate with the digital marketing team to optimize campaign performance.<br \/>Monitor campaign KPIs and ROI.<br \/>Sales Enablement:<br \/>Develop sales enablement materials.<br \/>Train sales teams on product positioning and competitive advantages.<br \/>Support proposal development and client presentations.<br \/>Create FAQs and objection-handling guides.<br \/>Customer Insights:<br \/>Collect customer feedback through surveys and interviews.<br \/>Analyze customer behavior and product adoption.<br \/>Recommend improvements based on market insights.<br \/>Performance Analysis:<br \/>Track marketing campaign performance.<br \/>Measure product adoption and customer engagement.<br \/>Prepare monthly marketing performance reports.<br \/>Recommend optimization strategies based on analytics.<br \/>Key Performance Indicators KPIs<br \/>Product adoption rate<br \/>Customer acquisition growth<br \/>Marketing Qualified Leads MQLs<br \/>Sales Qualified Leads SQLs<br \/>Product launch success rate<br \/>Campaign ROI<br \/>Website traffic<br \/>Landing page conversion rate<br \/>Email open and click-through rates<br \/>Customer engagement<br \/>Product revenue growth<br \/>Lead-to-customer conversion rate<br \/>Customer retention rate<br \/>Cost per Acquisition CPA<br \/>Return on Marketing Investment ROMI.<br \/>Qualifications<br \/>Bachelor&#8217;s degree in Marketing, Business Administration, Communications, or a related discipline.<br \/>Professional certifications in Digital Marketing or Product Marketing are an added advantage.<br \/>3\u20135 years of experience in Product Marketing, Brand Marketing, or Digital Marketing.<br \/>Experience marketing technology, SaaS, fintech, or digital products is preferred.<br \/>Proven experience managing successful product launches.<br \/>Technical Skills:<br \/>Product Marketing<br \/>Go-to-Market Strategy<br \/>Product Positioning<br \/>Competitive Analysis<br \/>Market Research<br \/>Digital Marketing<br \/>SEO &#038; SEM<br \/>Email Marketing<br \/>Google Analytics GA4<br \/>CRM platforms HubSpot, Salesforce, Zoho, etc.<br \/>Marketing Automation Tools<br \/>Microsoft Office Suite<br \/>Canva<br \/>Figma preferred<br \/>Power BI or Tableau advantage<br \/>Basic HTML\/CMS knowledge advantage.<br \/>Success Measures<br \/>The Product Marketing Specialist will be considered successful by:<br \/>Increasing product awareness and market penetration.<br \/>Driving qualified leads and customer acquisition.<br \/>Delivering successful product launches on schedule.<br \/>Improving product adoption and customer engagement.<br \/>Supporting revenue growth through effective marketing initiatives.<br \/>Equipping the sales team with high-quality sales enablement materials.<br \/>Producing measurable improvements in campaign performance and marketing ROI.<\/p>\n<h3>How to Apply<\/h3>\n<p>Interested and qualified candidates should send their CV to: jobs@structuredresource.com using the job title as the subject of the mail.<br \/>Build your CV for free. Download in different templates.<\/p>\n<p><a href=\"mailto:jobs@structuredresource.com\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;padding:10px 20px;background:#2271b1;color:#fff;text-decoration:none;border-radius:4px;\">Apply Now<\/a><\/p>\n<p><small>Source: MyJobMag<\/small><\/p>\n<p><!-- job-expiry: 2026-07-29 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Structured Resource Business Limited Location: Lagos Job Type: Full Time Apply Before: 2026-07-29 Job Description Job SummaryThe Product Marketing Specialist is responsible for developing and executing go-to-market strategies that drive product awareness, customer acquisition, engagement, and revenue growth.The role bridges the gap between Product, Sales, Customer Success, and Marketing by translating product features into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,21],"tags":[51,18,17,502],"class_list":["post-1172","post","type-post","status-publish","format-standard","hentry","category-jobs","category-lagos","tag-full-time","tag-job-listing","tag-myjobmag","tag-structured-resource-business-limited"],"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/posts\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":0,"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/nigeria\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}