AVI Limited
Key Performance Areas:
Achieve Financial Results based budget:
Lead with Regional Sales Managers team to identify new business opportunities
Achieve growth objectives and agree on priorities required to execute this growth.
New business activities and focus aligned to deliver category targets for the coffee category
Drive basket growth through every key account
Confidential customer contracts management – MOU & SLA where relevant
Pricing management and review of trading terms
Build strong relationships to use company resources, services and brands for mutual growth and benefits
Manage the processes at outsourced catering customers for new business growth or for changes in existing solutions
Prepare and present meaningful quarterly customer business reviews with existing customers
Volume Growth and New business activations:
Achieve sum of B&I Channel volume versus budget Coffee, Tea and Hot Chocolate Categories
Compile and maintain national promotional grid to deliver commercially viable volume increase or increased brand awareness
Forecast accurately for equipment pipeline in B&I channel as well as product forecasting to achieve growth and gain new business
Sales Productivity Improvements:
Design and implement national group customer & channel plans
Quarterly customer reviews with action plans shared with Sales Executive and communicated with regional sales manager
Placement of POS/branding material to create brand awareness
Defensive and retention strategies for Coffee volumes through channel:
Track coffee volumes through key accounts
Identify areas with low coffee volumes and implement a defense and retention strategy
Qualifications and Experience:
Matric/Grade 12 Certificate
Business Related Qualification
Minimum 5 years Foodservice sales experience
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