Website PEP
Welcome to PEP! PEP is Africa’s largest single brand retailer operating around 1800 stores in Southern Africa. As well as clothing and footwear, PEP sells homeware, FMCG, cellular and airtime products and also offers a range of other services such as cash-backs, Capfin (for loans), funeral pol… read moreicies, cross-border money transfers, selected bill payments, Flash electricity tokens, a VISA debit card called PEPplus and more… PEP employs more than 15000 people who are united by one of the strongest corporate cultures in the world called Sikhula KunYe (which means we are growing together). PEP conducts more than 265 million customer transactions and sells around 600 million products per year. It sells 50% of all cellular handsets, 55% of all schoolwear and 72% of all school shoes in South Africa. Since 1965 PEP has aimed to delight their remarkable customers who on a very small budget make it possible for their families to live with dignity and pride. Radnor Street, Cape Town, Western Cape, South Africa
PURPOSE OF THE JOB
As the E-Commerce Lead, you will drive the execution and continuous improvement of PEP’s online selling strategy. Your focus will be on achieving sales and profit targets through seamless online store operations and exceptional customer experience. This includes optimizing processes, leveraging technology, and building strong, collaborative relationships across the value chain. You will also manage key third-party partnerships, ensuring all service-level agreements are met and commercial relationships are aligned with business objectives.
KEY RESPONSIBILITIES
Strategy
Lead the development and execution of PEP’s online commerce growth strategy.
Drive cross-functional initiatives across IT, Marketing, Supply Chain, Merchandise, Operations, and Finance.
Collaborate on digital marketing, customer relations, and logistics to deliver seamless customer experiences.
Create a long-term strategic roadmap for process improvement and innovation.
Profitability
Achieve and exceed revenue, margin, cost, and budget targets with site traffic conversion plans.
Present business insights and performance improvements to internal and external stakeholders.
Continuously assess and enhance operational efficiency.
Customer Data
Use analytics to understand and influence customer behavior, improving conversion and reducing bounce rates.
Work with Marketing to grow the online customer base and improve retention.
Enhance and evolve all digital sales channels for optimal customer experience.
Technology
Oversee third-party web development and tech providers to meet SLA commitments.
Negotiate contracts and integrate technical solutions with business operations.
Identify new technology trends and customer engagement opportunities.
Merchandise and Planning
Collaborate with the merchandise team on seasonal planning, forecasting, and inventory alignment.
Develop exclusive online product strategies and endless aisle opportunities.
Ensure product visibility, timely uploads, and campaign execution aligned to the trading calendar.
Management
Build and lead a high-performing cross-functional e-commerce team.
Drive digital transformation initiatives in alignment with business goals.
Requirements
ROLE REQUIREMENTS
Bachelor’s degree, preferably in commerce, marketing, or business science
3 to 5 years of experience in a similar role
People & Leadership:
Strong communicator with excellent interpersonal and team management skills.
Proven ability to influence at all levels and drive collaboration across departments.
Resilient, results-driven, and proactive problem solver.
Commercial Acumen:
Strong financial insight with a solid understanding of budgeting and performance metrics.
Skilled in turning data insights into strategic initiatives.
Ability to lead business growth in a fast-changing digital retail landscape.
Technical Skills:
Advanced level in latest MS Office application – with a specific focus on Excel and Powerpoint. Google suite. Tech savvy.
Competencies: Performing under pressure, Presenting, Structuring, Organisational sensitivity, Persuasiveness, Drive, Initiative, Helicopter view
go to method of application »
Apply via company website ( http://www.pepstores.com ) or