Fairmont Hotels & Resorts
Job Description
Purpose of the job
Together with the Marketing Manager, assisting in developing, implementing and executing a Digital Marketing Strategy for the Hotel and working with all relevant stakeholders to ensure return on investment.
MAIN RESPONSIBILITES
Financial: Satisfied Shareholders:
Design and propose cost effective Digital Marketing Campaigns
Responsible for the formulation and monitoring of the Digital Marketing Budget
Monitor and evaluate Return on Investment in Digital Marketing Campaigns
Negotiate best prices from Agencies and suppliers in terms of digital marketing.
Manage contracts and relationship with agencies and suppliers.
Customer Service: Delighted Customers:
Ensure Campaigns and interventions are aligned to the target audiences.
Plan, execute, and manage digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising.
Oversee the creation and distribution of high-quality and engaging content
Ensure the monitoring and evaluation of guest feedback on digital platforms
Ensure that the digital Marketing Strategy is aligned to the overall strategy of the company and in line with company values.
Ensure that all collateral is appealing to the target audiences and in line with the brand
Innovative and inspiring new ideas are implemented to compliment the brand communication strategy
Processes: Effective Processes:
Ensure efficient and effective Digital Brand Communication strategy
Design, implement and improve on digital marketing processes to streamline campaigns and interventions
Maintain stakeholder relationships both internally and externally
Manage digital platforms and programs.
Manage and/or oversee pay-per-click (PPC) advertising campaigns
Coordinate digital media related queries
Manages TrustYou account and responds to reviews
Measure effectiveness of all digital marketing interventions
Oversee the creation of digital publications that is vetted in terms of copy write and other appropriate laws.
Learning and Growth: Motivated and Prepared Workforce:
Takes responsibility for own Learning and Development
Innovation & Improvement
Use experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needs be.
Ability to give and receive feedback.
General Knowledge and Responsibilities:
Has a thorough knowledge of the hotels and services provided to the guest
Maintains a high standard of service, appearance and social skills according to the company policy
Works in harmony with all departments and employees, is willing to assist others when and if required.
Attends all training and workshops as and when required
Is familiar with all policies and procedures, house rules, fire, security and emergency procedures as well as all checklists pertaining to the position
Ensuring Brand Standards are maintained.
Performs any reasonable duties as instructed by immediate supervisor.
Qualifications
A Marketing Diploma/Degree with Specialization in Digital Marketing
Experience in hotel environment preferred (2+ years experience)
Excellent written and verbal communication with people on all levels
Proficient in all relevant computer programs in the MS Office Suite as well as appropriate Digital Marketing software.
Developing and nurturing interpersonal relationships (with all relevant stakeholders)
Servant Leadership with teamwork
Passion for Hospitality and Travel
Excellent organizational and planning skills
Creative, Innovative and Forward thinking
The ability to Multi-task and prioritize
Self-Motivated with specialization
Negotiation Skills
Have the ability to work under pressure
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