Website Spur Corporation
Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town, and listed in the travel and leisure sector of the JSE Ltd. Our Brands Spur Corporation’s eight brands include Spur Steak Ranches, Spur Grill & Go, Panarottis Pizza Pasta, John Dory’s Fish Grill Sush… read morei, RocoMamas, The Hussar Grill, Casa Bella and Nikos Coalgrill Greek. The group’s brands each have their own distinctive atmosphere and brand positioning, and offer quality and value-for-money meals, while providing customers with an inviting eating experience that is distinctly family-orientated. Spur Group has franchisees trading through over 600 outlets across South Africa, the rest of Africa, Mauritius, Australasia and the Middle East. The Group also directly owns and runs 5 restaurants in South Africa (“retail” restaurants). Spur Corporation also operates a sauce manufacturing facility and manages central procurement for South African franchise outlets.
Knowledge and Experience
Brand, PR, and Reputation Management: Proven experience in developing and executing strategies to manage and enhance brand reputation, with a strong focus on social, economic, and consumer behavior insights.
Creative Direction: Expertise in creative design and direction, ensuring brand identity is effectively communicated and aligned with market trends.
Traditional Marketing: Solid understanding of traditional marketing channels (TV, OOH, radio) and their integration into broader marketing campaigns.
Media: Experience in engaging with agencies, optimising media strategies, and utilising media buying methodologies for maximum reach and impact.
Data-Driven Decision Making: Leverage market insights, consumer behavior analysis, and trend data to inform strategic decisions. Project Management: Strong project management skills, ensuring campaigns and initiatives are delivered on time and meet key performance indicators (KPIs).
Campaign Execution & Optimisation: Expertise in managing end-to-end campaigns, with a focus on performance tracking, optimization, and results-driven outcomes.
Digital Marketing: Skilled in digital marketing strategies, with a focus on driving online engagement, conversion, and ROI.
Vendor & Service Provider Management: Experience in managing relationships with service providers, negotiating contracts, and overseeing legal agreements.
Budgeting & Financial Management: Strong fiscal discipline with expertise in budgeting, forecasting, and cost control.
Strategic Partnerships: experience in building and nurturing strategic partnerships to enhance brand visibility and drive growth.
Innovation: Support the development of new products and lead the marketing of innovation.
Kids and Youth Marketing: In-depth understanding of marketing to kids and youth, develop and execute strategies that resonate with this dynamic market.
Qualifications and Requirements
Education: Diploma or degree in Marketing, Business or a related field.
Experience: 4-5 years of experience in branding, marketing, or related fields.
Technical Skills: Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel)
Apply via company website ( N / A ) or
.mcidirecthire.com