Website Promasidor
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the con… read moretinent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted – milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent. Promasidor (South Africa) (Pty) Ltd. 32 Bruton Road Bryanston 2021 South Africa
Role Overview
We are seeking a creative and enthusiastic English Community Manager to join our team onsite at our Bryanston offices. In this role, you will be responsible for driving the growth, engagement, and day-to-day management of our English-speaking digital community. As the voice of our brand across multiple platforms, you will build authentic connections, develop culturally relevant content, and cultivate a vibrant, inclusive online presence.
The ideal candidate is a strategic thinker and skilled content creator with a strong grasp of digital engagement, particularly within the African market landscape.
Key Responsibilities
Community Engagement & Interaction
Actively engage with our community on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Respond promptly and professionally to comments, messages, and posts.
Foster a positive, inclusive, and loyal community by initiating conversations and encouraging participation.
Content Creation & Social Media Management
Create, schedule, and publish high-quality, engaging content in English tailored to our audience.
Collaborate with internal marketing and creative teams to localize and adapt content for cultural relevance.
Brand Advocacy & Community Building
Serve as an authentic ambassador of the Promasidor brand, consistently reflecting its voice and values.
Identify, connect with, and nurture relationships with influencers, advocates, and active community members to amplify reach.
Monitoring & Reporting
Track key performance indicators (KPIs) such as engagement rates, community growth, and sentiment analysis.
Prepare and present regular reports with insights to help guide content strategy and community initiatives.
Feedback Collection & Insights
Collect and channel community feedback, suggestions, and concerns to relevant internal departments.
Monitor discussions to identify trends, opportunities, and potential areas for improvement.
Crisis Management & Escalation
Manage sensitive or complex community issues with professionalism, discretion, and empathy.
Escalate concerns when necessary to protect the brand’s reputation and ensure timely resolutions.
Trend Monitoring & Competitor Analysis
Stay updated on emerging social media trends, digital tools, and best practices in community management.
Monitor competitors’ community strategies to identify opportunities for innovation and improvement.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Native or fluent English speaker with excellent written and verbal communication skills.
Proven experience as a Community Manager, Social Media Manager, or in a similar digital engagement role with a minimum of 3 years’ experience in Digital Marketing
Strong understanding of social media platforms and tools (e.g., Hootsuite, Sprout Social).
Ability to create and design compelling, on-brand content and respond tactfully to community interactions.
Experience using analytics and reporting tools to inform strategy and measure success.
Strong multitasking and organizational skills with the ability to thrive in fast-paced environments.
Empathetic, proactive, and highly people-oriented.
Experience engaging audiences in the African market is a strong advantage.
Apply via company website ( http://www.promasidor.com ) or
www.linkedin.com