Publicis Groupe
Responsibilities
You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.
Your average week may include:
Attend key strategic briefings, status meetings, integration meetings with agency partners
Produce and present media strategies
Be present and on time, to all required meetings.
Work collaboratively with our colleagues, global teams and creative agency partners.
Review and direct all offline and online media outputs.
Collaboratively work with and direct the digital media planners, campaign managers, DV360 and search specialists.
Work collaboratively within the Digital Advertising Operations and Buying process – write and present internal briefs across all digital disaplines, monitor progress, direct optimisation changes, avoid under / over-spends and add provide insight to post campaign reports.
Work collaboratively within the Offline Planning and Buying processes – write and present internal briefs across all off disaplines, monitor progress, direct optimisation changes add provide insight to post campaign reports.
Work collaboratively within the Out-Of-home Planning and Buying process – write and present internal brief, monitor progress, direct optimisation changes add provide insight to post campaign reports.
Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
Update monthly forecasting reports.
Ensure the Mediatools platform is kept up to date.
Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
Ensure that your time sheets are maintained and timeously updated.
Qualifications
A marketing / media / communications degree, diploma or certificate
Google Fundamentals of Digital Marketing
Google Analytics
Training requirements:
You will be required to acquire the following certificates over the first six months in your new position.
Google Ads Video
Google Shopping Ads
Google Display Ads
Google Ads Search
Facebook Blueprint Planning
Experience:
At least 5 years of media strategy experience
At least 3 years working on a global client account
At least 5 years of experience working on a TV-lead account
At least 2 years of experience working with TV + digital video synergy
At least 2 years of experience preparing and presenting digital strategy.
Hard Skills:
Numerically strong and analytically able
Strong communicator with effective interpersonal relationships across team and clients
Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
Must be able to cross tabulate data in Telmar / Ariana, TGI / GWI or other cross-tabulation software.
The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
English fluency and language skills for effective business writing
Strong presentation skills
Solid data interpretation and analytics skills
Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
Be able to select appropriate frameworks, tools and approaches to use in solving client problems
Develop strategies that interpret cultural and social trends as well as data relevant to client business
Soft Skills
Is open to constructive feedback and challenges accordingly.
Is effective at building relationships and working as a team
Shows leadership and decision-making ability
Manages change well – adapts and remains flexible to business priorities
Ability to collaborate without ego as well as work effectively independently
Is willing to transfer skills and share knowledge openly
Ability to self-start and self-manage
Apply via company website ( ) or
publicisgroupe.jibeapply.com